The Science of Social Media

There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B! We've have been experimenting with different ways to include Messenger as one of our go-to marketing tools, by sending out our latest blog posts through Messenger and engaging and helping our customers through the platform too. Here’s everything we know about getting started and using Facebook M...

One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are trends that businesses can feel good about investing in? Hosts Brian & Hailley cover successful social media for businesses & entrepreneurs. After chatting with hundreds of businesses, we've dwindled it down...

Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Boosted Posts or even run a full-blown Facebook advertising campaign. Join hosts Brian and Hailley as they explore how top brands w...

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. Then, we hit content shock. There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scrol...

"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian As social media managers and marketers, books have the power to open our minds to new and tremendously exciting ideas - no matter the subject. Join us for episode #62 as we break down some of the best reads on marketing and social media, including our favorite quotes and takeaways for socia...

Why is Facebook blue? Can colors impact how people perceive your brand and ultimately impact their purchasing decisions?  Absolutely! The visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. Join us as we explore the incredible world of color and how you can evoke powerful and specific emotion...

The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people. But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people? We explore the 7 key factors that influence the ranking and success of your content in...

Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform. With Facebook video being a top priority for marketers in 2017, we’d love to help you get ahead of this rising trend. In episode #59, you’ll learn proven ways to consistently increase views, engagement, and shares to your Facebook videos.

Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong. We explore the current state of marketing and social media content and how short-term thinking only creates short-term results. Ryan Holiday dives into how we as marketers and businesses can begin to think strategically about our content and create...

What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and create better relationships? In episode #57 of The Science of Social Media, we explore just that! We take a deep dive into the psychology of social media and why people share and like what they do online. Many of these will surprise you!

We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our favorite tools for creating beautiful graphics and videos that we use here at Buffer.

Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today.

Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Hashtags have the potential to be a truly valuable in your overall social media strategy. Here's what you need to know about using hashtags on social media. Including, how many, the best ones, and where to use them to help grow your social media accounts.

We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our social media marketing results. Here are the 5 biggest social media mistakes that we've made here at Buffer and what we've learned along the way (so you don't have to make the same!)

It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million monthly users and sky-high user engagement levels. Here are 6 proven Instagram marketing tactics to help grow your followers and engagement starting today!

Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been using the PRISM funnel to help businesses of all shapes and sizes build valuable relationships and convert customers on social media for several years, and we're hopeful that this...

Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" guide to social media benchmarking and ROI and made it all the more fun and challenging to record. Discover the four benchmarks that are considered industry-standard and how you can apply them to your own brand or business.

Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the content you share. If you want to grow your followers, there are tons of useful tips to try. In episode #49 of The Science of Social Media, we explore some key learnings we've drummed up about how to get that first initial batch of followers on some...

Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy and the eye-opening (and awesome) results that ensued. This episode is perfect for anyone looking to improve their Facebook marketing performance.

Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, built several software companies, and has taught more 10,000 students through his online courses. He also hosts two podcasts of his own. Paul shares the secret sauce to social media success and why it's within reach for all marketers, brands, influen...

In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.

Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you may not have used before. Everything from Facebook "Pages to Watch" to installing and utilizing the Facebook Pixel on your website is included in this jam-packed episode!

Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) product and part of it is due to their incredibly successful Facebook ads strategy. From managing their six-figure budget to coordinating more than 500 Facebook ads at any given time, Mary knows the ins-and-outs of what it takes to run a thriving Faceboo...

Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is packed with behind-the-scenes insights into how we use Buffer... at Buffer! Utilizing each one of these features has helped us to grow our social media audience size and engagement by mor...

Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. And so we asked her: Is it possible to create the perfect Facebook ad? Today we're excited to be exploring the 5 key elements that help to create Facebook ads that really work for your brand and business.