The Science of Social Media

Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media? Or that 77% of recruiters use search engines to learn about candidates? And of those researching candidates online, 35% eliminated a candidate from consideration based on information found online. Your personal brand is the most important career asset you own. W...

As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life. Video makes your brand more human, engaging, and helps to create trust because people get to meet the folks that help to make your company thrive. In episode #90, Hailley & Brian dive into 21 actionable tips on how you can create en...

Tons of exciting and interesting things to talk about in the world of social media this week! We're breaking down the best times to post to social media (according to more than 20 research studies). LinkedIn launched a great new video ad product for marketers and businesses looking to reach a targeted audience.  Buffer has a brand new GIPHY channel and we have some great ideas for you. We're also...

2018 is in full swing and you might be looking for new social media tools to add to your marketing stack! According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start? As part of our State of Social Media 2018 campaign, we partnered with the team at Product Hunt to put together a list of the la...

Another busy week in the world of social media!  We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing.  In episode #87, Hailley and Brian chat about the recent Facebook & Cambridge Analytica data incident, new and exciting changes to the Instagram algorithm, 3 must-read social media books in 2018, YouTube Stories, and more!

Content is the golden ticket to social media success. People know, love, and trust your brand on social because of the content you share across each channel. How do we as marketers and business owners create consistently great content that audiences love and keep coming back to? In episode #86, Hailley and Brian explore 11 content creation hacks that will help to save you time and increase your re...

Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation.  As a marketer, effective storytelling involves a deep understanding of human emotions, motivations, and psychology. Luckily for us, Pixar openly shares their knowledge for everyone to learn from! In episode #85, Hailley and Brian break down 6 must-have rules for great storytelling and why...

Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day. How can you stand out among the other millions photos, videos, & stories posted each day? How can you create beautiful content for Instagram? In episode #84 of The Science of Social Media, Hailley and Brian break down 3 prove...

We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey. After that we're breaking down the monumental change that will be hitting Twitter in mid-March. This change will impact the Twitter API and the way brands and marketers post content. We'll also be diving into our 3 favorite YouTube hacks. These hacks have h...

We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common. In episode #82, Hailley and Brian chat about the habits of some of the most successful marketers across all industries, the science of confidence in leadership, and what you can do to continue to grow in...

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create conversations between family & friends. We got an inside look at the new algorithm, directly from an exclusive Facebook Ne...

What an exciting week in social media! Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will affect how we publish content from here on out. Inside the "follower factory" on social media and the implications of paying for followers, plus lots more! In episode #80, Hailley and B...

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: - Are my posts getting optimal reach and engagement? - Do social media platforms penalize 3rd-party tools? - Are 3rd-party tools really worth the cost? For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party soci...

The way consumers and brands use social media is constantly evolving. To better understand what the future of social media will look like, we teamed up with Social Media Week to collect data from over 1,700 marketers and create our brand new State of Social Media 2018 report. In episode #78, Brian and Hailley break down the 3 most important findings from the research and how marketers can use this...

Mark Zuckerberg said that he wanted to “ fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve days into the new year, Zuckerberg and the Facebook team have dropped what might be the biggest Facebook News Feed update in years ( particularly for brands).   Quite understandably, the future of Facebook for businesses is somewhat uncertain.   In epi...

Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news.  We're excited to be back for 2018 and can't wait to share everything that's happened in the world of social media over the last two weeks.  Hailley and Brian chat about the top mistakes businesses make on social media, Mark Zuckerberg's 2018 personal goal to "fix Facebook", our resu...

2018 is here and it's gearing up to be a big year in social media! This week we're chatting about the 5 biggest (and most important) social media trends that marketers should keep a close eye on heading into 2018. Understanding and planning for each of these trends will help your business or brand stay on the cutting edge of social media - paving the way for massive opportunities. Tune in to episo...

Covering another big week in social media marketing and news!  Instagram has a couple of new great features for individuals and brands.  Netflix takes their user data to a whole new level on social media.  Facebook releases a brand new Messenger app for kids.  And lots more!  Join us for episode #74 as Brian & Hailley break down a big week in social media and what marketers need to know moving for...

What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in 2017! Wondering how you might be able to do the same in 2018?  Join us for episode #73 as Hailley and Brian break down social media's top 10 posts, the data behind them, why they worked, and how marketers can repeat their success. There's no reason why y...

Have you ever wondered how much Facebook really knows about you?  Or how they collect all of that detailed information?  Or how businesses are using your data to deliver specific advertising content across platforms? If so, you're in luck! In episode #72, Brian & Hailley discuss everything that Facebook knows about you, how businesses are using that data, and how you can take back control of your...

There's a ton of great stuff happening in the world of social media!  In episode #71, we're covering four of the biggest updates, articles, and data-backed studies from the last week that marketers should keep an eye on as we close out 2017.  We'll be chatting about the $177,843 Facebook ad test, the current state of messaging, tweetstorms, and much more! Get ready for a jam-packed show!

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. But creating attractive Instagram Stories can be challenging and time-consuming. Brian and Hailley share tons of ideas and tools around how to effortlessly create beautiful Instagram...

What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. LinkedIn is evolving into a thriving network of incredible...

Important updates in the world of social media and marketing!  This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and what marketers need to know, our chat with Gary Vee at the Animoto Video Summit in NYC, Snapchat data, and more.  We'd love to hear what you think about this new style of episode on T...

Social media studies have given us great ideas to improve our social media marketing. To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping to discover some under-the-radar insights to help supercharge your social media marketing strategy as we head into 2018.