The Science of Social Media

Influencer marketing is here to stay.  Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics. Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals.  We're exploring how you can get started with your own in...

Neuromarketing. Sounds complicated, doesn’t it?  Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to marketing strategies is a critical in effectively marketing your own products or services.  We're d...

Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more: - Instagram's co-founders stepping down from Facebook and what this critical change means for social giant. - Vertical video gaining momentum and becoming the preferred method of content consumption. - Facebook launches new Stories Ads format. Don't miss what they...

Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more: How two brands are using social media to generate hundreds of thousands of dollars in revenue and why it's not as difficult as you think. Instagram testing a brand new stand-alone shopping app. LinkedIn launches powerful new ad format for businesses called Dyn...

As businesses and marketers we've all had that feeling at one time or another... Where and how am I going to find my next great content ideas?  Developing consistently for your social media accounts, blog, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. But content can also be the heart and soul of our business marketing strategy. This wee...

We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, just after Instagram (62%). To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy yo...

Looking to catch up on the latest social media news, but short on time? We have you covered! After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. Facebook interviewed some of the top video producers on social media media and compiled their latest tips and tricks to creating video. We have some really interesti...

We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. Today, we're excited to share the eye-opening research with you (hint: Page engagement continues to decline) as well as how your business or brand can revamp your Facebook marketing strategy moving forward and still find a ton of success on the platform. We...

Looking to catch up on the latest social media news, but short on time? We have you covered! This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to redesign business Pages from top to bottom for "utility." We’re also chatting about some interesting social media facts about Generation Z in 2018, the return on investment (ROI) on meme...

What do psychology and social media have in common? A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that people like, share, comment, and purchase products online. Understanding the psychology facts behind the way audiences think on social media is the first step in creating a better experiences, stronger relationships, and loyal customers in the long run....

Is your business prepared for the future of social media?  The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussin...

It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past. This week we're dusting off 6 old school marketing tactics that still work like a charm on soc...

A ton of great stuff to talk about in the world of social media marketing this week!  Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those.  From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favo...

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact!  Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, sell...

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand.  We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything.  Focusing on your customers or social media will help you to increase engage...

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovat...

We're celebrating one million downloads and our 100th episode!  In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media.  They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downlo...

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode. Plus, we've got the scoop on several other Instagram updates that you wo...

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus thei...

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience. Today, we're breaking down our 10 most proven social media marketing tips that wil...

Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI. We’re also covering the biggest video trends in 2018 and what marketers need to know moving forward. Instagram released a ton of exciting features that will continue to grow the platform in big ways. You won't want to miss what those are!  Fi...

We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today. In just 30 days after implementing Brian Dean’s advice, we’ve grown our YouTube channel by 59%, monthly views have shot up by 35%, and video watch time has increased by 61%. In episode #95 of The Science of Social Media, Brian and Haille...

GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their personal data. It has major implications for your business and the marketing and social media tools you use, whether you’re located in the EU or not. In episode #94 of The Science of Social Media, we're breaking down the new GDPR regulation into under...

Facebook F8 is one of the most important conferences of the year for the social media world! With F8 2018 in the history books, we thought it’d be useful to recap some of the most important announcements Facebook made during its flagship conference. Today we're chatting about the biggest announcements from Facebook F8 2018 and some thoughts on what F8 could mean for the social media industry movin...

Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy.  We'll be chatting about 20+ key social demographic facts for each of the major platforms (Facebook, Instagram, Twitter, and LinkedIn). We're also breaking down Facebook's Q1 Earnings Report and an encounter between Elon Musk and...