Buffer

The Science of Social Media

Business EN ↓ 187 episodes

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Be sure to visit the podcast's website and support the creator: buffer.com

Author

Buffer

Episodes

41: Social Media for Small Businesses: Less Is More - Marie Forleo 24.04.2017 32:30

Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been using social media for years, you'll learn the best-practices that thousands of businesses have used to succeed online.

40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey 17.04.2017 26:50

Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today's most innovative companies and has earned him features in Forbes, The Huffington Post, Elite Daily, WIRED, and Fortune. Branden shares some actionable insights into why telling stories of good on social medi...

39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale 10.04.2017 29:22

Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - which has led to major social media growth. Their Twitter account alone has grown by more than 200,000 followers in just one year - gaining the attention of major publications like Mashable, BuzzFeed, NPR (and more) and winning awards along the way.

38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer 03.04.2017 30:57

Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking for online and overdelivering on value through content and customer service. Jay shares the challenges that marketers are facing today and the 4 ways they can fix their broken conte...

37: Why Marketers & Brands Should Be Using Square Video On Social Media 29.03.2017 8:49

Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how square video performs vs. landscape video and why marketers should consider adding square video to their marketing tactics. This is a great video marketing episode for those looking to improve their game!

36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd 27.03.2017 30:25

Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but...

35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video 20.03.2017 30:36

Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in 2017. Travis also shares what makes videos successful for them on social media as well as the exact metrics that marketers should focus on when it comes to video.

34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek 13.03.2017 28:38

Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how powerful LinkedIn marketing can be for both monetization and growth of a business. We had the pleasure of chatting with Candice all about how LinkedIn has been crucial for building relationships, getting the word out about Bikini Luxe, and in turn, b...

33: 15 Hidden Instagram Marketing Hacks That You Can Try Today 06.03.2017 10:21

Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand new Buffer "Minisode" series - Where we share 5 or more social media tips in 10 minutes or less.

32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner 27.02.2017 30:06

Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out specific social media tactics and strategies marketers and businesses can implement to help use algorithms in their favor.

31: 5 Important Steps to Building Your Personal Brand Online - Minisode 23.02.2017 10:59

Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life. This episode covers everything you need to know about creating an expert personal brand no matter what industry you're in.

30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell 20.02.2017 29:53

Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into their Stories to watch one of the many fun, entertaining, and educational series that the Bustle team puts together. Covering how you can create simple, yet beautiful and engaging Instagram Stories that will help to grow your account and "wow" your aud...