The Scaling Wellness Podcast: Scale Your Massage Business

In this episode, we will talk about how to ask better questions, to get better answers from the Internet, from your mentors, from your friends, from whoever, so that you can get going forward easier, faster and better in life. ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment' Join the discussion in the FRE...

In this episode, I sit down with Amanda Lundestad, owner managing partner of Active Edge Orthopedic Massage in Urbandale, Iowa.   She's an Iowa native and she's a board-certified licensed massage therapist who also has a B.A. from Drake University. Now, as an avid athlete herself, Amanda brings to Active Edge a love of sport and movement of the human body, her personal experience with sports and a...

In this episode, I sit down with Amanda Lundestad, owner managing partner of Active Edge Orthopedic Massage in Urbandale, Iowa.   She's an Iowa native and she's a board-certified licensed massage therapist who also has a B.A. from Drake University. Now, as an avid athlete herself, Amanda brings to Active Edge a love of sport and movement of the human body, her personal experience with sports and a...

"People don't care about what you know until they know how much you care."   There is more to this saying and I have found that it is getting people to know more about you and your story. It is important to share about who you are in a way that connects with people and the internet is a great vehicle to make that happen. In this episode I want to share: Why people & connections matter How to tell...

If everyone could be a millionaire and it was easy, everyone would be doing it. The fact is, we can all agree that it is not easy. We all have access to Google that has loads of information that can help answer your questions or give you ideas for your goals, but how do you know which information fits best for you?  A coach is someone that has the experience that can guide you through the entire p...

Pursuing your dream massage business is a journey of creating a space that brings joy and comfort, not only for your clients but for yourself as well.   About Felicia Brown: Felicia Brown is a licensed massage therapist and owner of A to Zen, where she has worked with a number of her loyal clients since she began her practice in 1994.   She also is the founder of Balance Day Spa, a full-service da...

Pursuing your dream business is a journey. You may find you'd rather work with someone else for a while, or you stick to your plans no matter what. Felica Brown has been in the industry for 27 years. We invited her again to talk further about her experiences, especially with the pandemic.   About Felicia Brown: Felicia Brown is a licensed massage therapist and owner of A to Zen, where she has work...

Discount clients are worth more than the cash value they bring in the first time they buy your service. There is a fundamental difference between " I'm never giving a discount" and "I'm never going to get paid for less than my value"  There are many ways to grow your business and there are many different business models.  In this episode, I want to share 5 ways discounts can be used strategically...

As said in the title, are you willing to humble yourself and suck at something?   Being a massage therapist, a business owner or a massage boss, it may be embarrassing to raise your hand out and admit you suck at an important part of your business, may that be Facebook ads, networking, or marketing as a whole.  . In this episode, I would like to share with you an embarrassing moment where I sucked...

" You can't put a price on people talking about you."   In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow   What to Expect in this episode: Understanding how to retain clients. Unlo...

"When selling time, once that time passes, you'll never get to sell it again."   In this episode, we have Robert Norberciak! He took over a day spa that was making about $5 thousand a month that he grew to $75k a month in 3 years before he sold it. He has shared amazing advice in getting Groupon clients, rebooking clients and what it takes to grow. What to Expect in this episode: Robert's early ye...

With algorithms constantly changing and how things have changed due to the pandemic, you may think that attracting clients in this day and age is extremely different. However, the truth is that the core of effective marketing has hardly changed.   In this episode, I will share three core fundamentals in attracting clients. Tactics might have changed, but these fundamentals are the core to attracti...

The mission, if not all, of many massage therapists, is to help their clients as much with their problems as much as they can. That brought the idea of the end of the competition and more collaboration in the massage industry.   I asked inside of my Facebook group, "Do they collaborate with other massage therapists?" and the answer most people gave was "No."    Too many people see themselves as a...

In this episode, we have a business coach and massage therapist, Elicia Crook talk about her experience from being someone who needed help with her body to being someone who helps others with theirs.    She is the author of Fully Booked Without Burnout , and co-host of the Business of Wellness & Massage Podcast. Currently, she runs a coaching team at Massage Champions with her partner James, who i...

In this episode, we have a business coach and massage therapist, Elicia Crook talk about her experience from being someone who needed help with her body to being someone who helps others with theirs.    She is the author of Fully Booked Without Burnout , and co-host of the Business of Wellness & Massage Podcast. Currently, she runs a coaching team at Massage Champions with her partner James, who i...

We've been taking on a ton of new practices to be able to work out some of the internal systems that we can run even better ads and get them started even faster which brings me to today's episode.    I asked inside of the Facebook group, "What do you want to learn?".    They want to know how to run ads like a working agency.    So in today's episode, I want to talk you through how to create and ru...

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Welcome back to another episode & another Massage Boss Story! In today's episode, I'll be sharing the 2nd part of the first recording of the Massage Boss Story series. Originally, I wanted to talk to people who are just quietly running or managing their own businesses and doing it well. So today's episode, I sat down with Julie Leppert, who's actually not the owner, but she is someone who is actin...

Welcome back to another episode & another Massage Boss Story! In today's episode, I'll be sharing the first recording of the Massage Boss Story series. Originally, I wanted to talk to people who are just quietly running or managing their own businesses and doing it well. So today's episode, I sat down with Julie Leppert, who's actually not the owner, but she is someone who is acting as a manager o...

Now that a lot of us are getting back into our businesses, it's time to get back to generating sales. Most people are busy, and they easily forget about important things, let alone booking a massage appointment.   In this episode, I explain: 1.The Difference of Clients who are really successful with ads and those who aren't. Pooling people off Facebook. What to do with your leads Increase your ret...

Are you hitting a wall with your advertising?   In this episode, I talk about how to make the most effective advertisement for your business, especially if you're someone who has a more complicated modality or if you have trouble explaining what you do. ---------------------------------------------- Did you enjoy this episode? Be sure to leave a rating and review! Have a question or a comment' Joi...

Rajam Roose is the CEO & Founder of the San Diego Pain Summit.    From hitchhiking for 4 and a half years to be a practitioner for over 16 years, she is now an author, a CEO, and a massage therapist business consultant. What to Expect in this episode:   Her tips to be found on Google What are the biggest changes she's seen in marketing overall What bad advice has she seen Rajam's best advice Marke...

Rajam Roose is the CEO & Founder of the San Diego Pain Summit.    From hitchhiking for 4 and a half years to being a practitioner for over 16 years, she is now an author, a CEO and a massage therapist business consultant. What to Expect in this episode:   How she got introduced to massage therapy  What lead to her burn out  Starting in a recession to being fully booked Continuing education  and Wh...

The price of massage is relatively fixed to the general masses.   You can add features, special oils, or new equipment to add some value to your service but there are still limitations to that.    For a lot of people, the value of convenience, being relaxed and overall just feeling better is priceless.  In this episode, I explain: What's the difference between a service and a solution? What really...

You may be using social media right now for your business, whether it is Facebook, Instagram, LinkedIn, TikTok, or a mixture of these.    You might have clicked on this podcast because whatever you have done on social media to get massage clients isn't working as you planned.   In this episode, I explain the importance of: Understanding Facebook's Algorithm. The Game of Attraction Two Main Social...