The Scalable Marketing Machine Podcast

Are you having a problem with a high churn rate? If so, there are specific actions you can take to make sure that your customers stick around. Take a listen!    COHORT WAITLIST: https://www.ugliventures.com/waitlist/   GO TO MARKET RESOURCE: www.ugliventures.com/gotomarket UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

All viable businesses have a strong and healthy email list that allows you to nurture and build relationships with your potential customers and get them ready to buy from you. It’s an essential part of the Client Value Journey. But how do you actually get people to join your email list? This is where lead magnets come in. That is what we are digging into in today's episode.   COHORT WAITLIST: http...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

When I started my business, I was eager to connect with other entrepreneurs. That was easier said than done. As a mom working from home, there weren’t a ton of opportunities to meet new people. Let alone other business owners. Go with me on this one!  COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.in...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

This week I'm talking with R "Ray" Wang, one of the top technology analysts in the world and the Founder, Chairman, and Principal Analyst of Silicon Valley-based Constellation Research Inc.   In his latest book, Everybody Wants to Rule the World , he offers founders and business leaders a groundbreaking new guide that shows you how to adapt your business to thrive among digital giants, including G...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Today is a special day and episode! It’s Take Your Child to Work Day. And so, I’ve done what will probably be the most important interview of my life. Join me as I dig deep with my son, Mateo, as we talk about bringing his business idea to life.

Today we're talking about what your business needs to survive and thrive. Being an entrepreneur can feel quite vulnerable just like being a parent. But if we think about our businesses taking on a human form, we can understand that just like us, businesses have a certain set of needs that must be satisfied in order for it to thrive. COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVEN...

Why is it that brands tend to fall short when communicating what their brand values are? I think it is because of the unclarity around what Brand Pillars are, and how to use them. Let's dive in!    COHORT WAITLIST: https://www.ugliventures.com/waitlist/   HOW TO CREATE A BRAND STYLE GUIDE: https://www.ugliventures.com/post/delivering-a-consistent-brand-experience-in-2022   UGLIVENTURES WEBSITE: ht...

Today, I invite you to go inward. Are you living the dream life you imagined when you thought about starting your business—or do you feel lost, defeated, and completely burnt out?   COHORT WAITLIST: https://www.ugliventures.com/waitlist/  UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/ MARKETING QUARTERLY GOAL CHALLENGE: https://m...

The pressure and the stress of bringing a dream to life when there is so much riding on it, it’s no wonder that burnout is at an all-time high. So today, I want to go through a couple of steps. Four steps. Exactly. That you need in order to create more mental space, more internal freedom, and less stress in your business when it comes to marketing.   UGLIVENTURES WEBSITE: https://www.ugliventures....

The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.  If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge .   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAG...

Any leaks should be fixed immediately and prioritized over other projects for the quarter. Crafting and taking care of your Client Value Journey funnel is important. Don't get distracted by shiny objects.  Master the basics of marketing and make sure your funnel is tight and converting well.   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugl...

Today I'm going to be sharing with you the best marketing scorecard of all time. I'm thrilled to show my masterpiece to you all. I hope you find it as useful as I do.   PERFECT MARKETING SCORECARD: https://docs.google.com/spreadsheets/d/1pKeCpHCSOWRWsav-DKPBgsDF76gEip5V/edit?usp=sharing&ouid=118214009378566142769&rtpof=true&sd=true   MASTER THE BASICS OF MARKETING: https://www.ugliventures.com/pos...

Magdalena is an entrepreneur, OKR coach, and consultant. Her startup, Heron, is redefining what it means to be productive for small business owners. Her methodology helps users organize their weeks so they can run a thriving business while maintaining their personal well-being.   THE KIWIS WEBSITE: https://thekiwis.app/   HERON IG: https://www.instagram.com/hello_heron/ APP SHEET: https://www.apps...

In this episode, I'm going to break down the exact formula you should be implementing in your ads program to get real results.   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/ GO-TO-MARKET STRATEGY TEMPLATE & CHECKLIST: https://mailchi.mp/a1151de84a43/gtm

This week I’m talking to Sara Wilson, a Gen Z marketing expert, Facebook/Instagram alum, and founder of digital strategy consultancy SW Projects , where she helps clients like Nike, Bumble, National Geographic, Sony Pictures Television, the New York Times, and many others create and grow passionately devoted online communities.   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INS...

Today I wanted to share some of my experiences managing a $1.2M ad program. You may be surprised to learn that an endless budget doesn’t solve everything– but it sure does help a lot. I also share exactly what you should be doing now if you don’t plan on using Ads to grow your business.   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/uglivent...

Today I am talking with Kemy Joseph who is the CEO & Co-Founder of F.E.A.R.S. Advantage , a consulting group on a mission to help 5 Million business leaders advance equity and implement DEI (Diversity, Equity, and Inclusion) in their organizations by 2030 to create a world where people of all backgrounds can live safely and thrive.   Resources: 5 Star Virtual Engagement Plan™ DEI Maturity Model I

In order to create a strong brand, you must have a level of consistency across all areas of digital marketing. Learn how to create a Content Style Guide and train your marketing team for flawless execution.  FREE TEMPLATE: Content Style Guide .  UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/ugliventures/ GO-TO-MARKET STRATEGY TEMPLATE & CHECK...

I'm sharing this quick episode because I want to normalize the idea and the fact that this is absolutely part of the journey to any serious entrepreneur pursuing anything of value, going through moments of questioning, and having really challenging times, is sort of what you sign up for.    UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagram.com/uglive...

Do you remember the second person to fly across the Atlantic Ocean? How about the second person to walk on the moon? No. That doesn't ring a bell?   Being the first at something is a big deal.  It sets you apart and is an easy story to communicate and remember. But what happens when you haven’t created something equivalent to the iPhone or self-driving cars? What happens when you have a great prod...