The Scalable Marketing Machine Podcast

Today I am going to offer you 3 ways in which you can get free help in your business. Help can come in many forms.  Maybe you need extra hands on deck for an event or to help fill orders.  Perhaps you need someone to help with remedial tasks.  Tasks that are redundant or administrative and don’t help grow revenue.  Or perhaps you need high-level strategic thinking in areas outside your expertise l...

Are you ready to go into 2022 more focused and full of joy?   This week I attempt to break down and simplify the three keys to success for any marketing program. My intention is to cut out the noise and give you a tactical strategy that will help you focus on what really matters to move the needle forward this upcoming year.   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAG...

Do you really know what you want for your life and business? This may seem like a simple question, and it is, but answering it could be much more difficult. It is said that the first step to achieving any dream is actually defining it. Today, we are going to be focusing on just that, defining what we actually want in order to be able to plan and prioritize our lives, our businesses, and our market...

Do you get really excited at the end of the year, as I do? I have always been a person who adores goal setting. It is something that gives me great joy. But what often happens as the weeks and months pass, I get distracted. I find myself flying further and further away from my plans. If you experience this, you’re not alone. The solution seems to be cultivating a laser focus on what matters most....

If you are anything like me, carving your own path comes with a lot of self-growth. My hope in sharing this list with you is to offer a glimpse into the people I choose to spend my time with-- innovative thinkers who are not only business savvy and incredibly motivating but also teach about mindset.

Join me on this journey of self-discovery and self-growth called entrepreneurship, because if something I learned from this, is that entrepreneurship is an inside job… one you must go through again and as again. Let's learn how to overcome failure.   TOP 5 METRICS FOR CREATIVE ENTREPRENEURS: https://mailchi.mp/ugliventures.com/5-metrics-for-creative-entrepreneurs?mc_cid=1653bb7ca8&mc_eid=UNIQID  ...

Listen now and get the right metrics that you need to start tracking to determine the health of your business and help you grow. If you need help getting started, I have shared the exact template I use for my business.  I review this document with my team on a weekly basis, this helps get us aligned on what is working, what needs attention.  Take a listen. 👇🏻   TOP 5 METRICS FOR CREATIVE ENTREPR...

LINK TO SURVEY HERE Happy Holidays! I hope that you are having a beautiful Thanksgiving- or if you are listening after Thursday, that you enjoyed your holiday and time with friends and family.   This is a special bonus episode… that is because I wanted to take some time from our regularly scheduled programming to say that I am so grateful to you, my listeners. I get beautiful messages from people...

Wondering how to communicate with investors? Especially those who have a data-driven, results at all costs personality?  Don't fret. This week I'm sharing a guide on how to deal with results-driven investors (the ones who make may you sweat through your shirt).  You may be missing one key communication strategy and need to learn their language to relate with them on their terms.  It can be frighte...

One of the main worries I hear from startup founders and entrepreneurs is how to sell their idea and BIG vision.  We sell to customers all the time, but what about investors or your own team? And no, it is not by sharing your enthusiasm...   I have found that it isn't your big vision that people are after. It's how they see themselves inside of it. We all tend to focus on the pitch. Summarizing ou...

We live in a patriarchal society, and the entreprenurial ecosystem is no exception.    It is a culture driven by men…   … a culture of winning and fast, exponential growth.   While I’m comfortable in this environment, I think it comes at a price.    In business, there are two worlds. Two philosophies about how it all should be done. At times the ideas feel quite polarizing.   As a woman in busines...

For decades, experts from many fields—psychologists, economists, advertising and marketing executives—failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion. Today I’m speaking with Frank Rose, author of  THE SEA WE SWIM IN: How...

Being thrown off is unsettling. It makes me feel physically uncomfortable and a little bit scared.  As entrepreneurs, we try to plan and prepare for every situation-- but every so often, life has a different plan. Sometimes life interrupts you in a BIG way. But more often than not, it is the little, subtle things that creep into the day-to-day and create disorientation.  This stinks because it can...

Today I’m sharing a very special conversation with Christine Seibold. Christine is a Virtual Freedom Strategist based in Miami and the Owner of Freelance N’ Freedom. She started her entrepreneurial journey as a Virtual Assistant, specializing in social media management and leading administrative projects for other business owners in the health and wellness industry. Since then, she has transitione...

Now starts the season of planning. We have hit the home stretch of 2021 and Q4 promises to be full of surprises, I’m sure.  Having a solid goal-setting practice is vital for growth and the one thing you can do for your business to mitigate risk in an ever-changing world.  How much money are you spending and where? What is your ROI? How is your social media team managing your budget? What is your c...

I bet you feel anxious from time to time. I do too. But have you ever felt totally overcome by anxiety? So much so that you don’t know how to calm yourself down or silence the ruminating voice inside your head? I’ve felt that way before. For years. Being an entrepreneur certainly exacerbates worry and self-doubt. And because entrepreneurship is such a personal journey of growth and development, I...

During most of my 20’s, I was an expat living and working in Shanghai. During that time, I had a jewelry business sourcing pearls and designing custom pieces. I worked in that business for over 5 years. I had a blast. We followed a path many entrepreneurs follow: we saw an opportunity (having access to inexpensive pearls) and thought that would equal a successful business. We were wrong.  My partn...

We are already deep into the 2nd season of the Marketing for Startups Podcast and I realized that I haven’t shared much with you about who I am and why I’m here talking about marketing.    Don’t get me wrong, it’s just that sometimes it is hard for me to speak about myself, and the passion I have around my work just takes all my attention and energy.    That said, it can be helpful to give some co...

The Magic of Intention   I was staring at a mountain of student debt. It was the first time I have even really looked at it in 10 years. I felt so much shame. I didn't even know my interest rate. How could I be so ignorant?   When I hit 30, I started really thinking about my finances and my future. For the whole of my 20's I skirted by. I traveled the world. I really enjoyed life. Then I got pregn...

Marketing for Startups Podcast is back! After a summer hiatus, I am thrilled to launch season two of the Marketing for Startups Podcast . Today I'm talking about the importance of discipline and consistency in your life and business. Effective leaders understand the need for consistency and discipline to achieve their goals. And while it’s not always easy, the more you practice, the easier it gets...

Creating a Go-to-Market Strategy is an essential step in building a business, and yet, one that many founders feel resistant about doing. Crafting an intentional Go-to-Market strategy early on in your business is a sure fire way to gain traction quickly. This is because it gives you the opportunity to iterate and strengthen your brand and your business in an intentional way that doesn't confuse yo...

We've done it!  We have reached the last episode in this 6-part series about the Client Value Journey. Today we are talking about how to get referrals and social proof from your existing clients.  This is such an important step and one that should not be skipped. How to Create Raving Fans As you know from the previous episode (#37), delighting customers is the key to creating a sustainable busines...

Welcome to week 5 of this 6-part series on how to end overwhelm in your Marketing department. Today we are speaking about the Delight phase. The delight phase is, perhaps, the most important step of the Client Value Journey.  This is the moment that the client actually interacts with your product or service.  You've converted the lead and got them to purchase with you. Congratulations! However, th...

Let’s stop marketing overwhelm and set you up for success. The foundation of your marketing strategy is the Client Value Journey.  Today we have reached the Invite stage, which is the 4th step of this 6-part series. Each week I have been breaking down the Client Value Journey and offering tips and insights to help you craft your own winning marketing program. Today we are going to chat about the I...

If you’ve ever thought to yourself “what should I blog about” or “what do I need to share over social media” then this episode is for you. When we think about Marketing, we tend to focus on “Nurture” stage activities. Blogging and Social Media are examples of nurture marketing.  But what is the problem?  Founders tend to believe that these nurture activities are going to lead to sales.  But that i...