The Scalable Marketing Machine Podcast

Last week, I started this six-part series breaking down each stage of the Client Value Journey. This idea was born out of the frustration I've heard from Founders in regards to marketing. For those of you that are feeling overwhelmed when thinking about sales and marketing, listen on: Part 1 was all about the Awareness phase which is the first step in the Client Value Journey. It's the way you rea...

Let's end marketing overwhelm! This week I am starting a six-part series about crafting and sticking to a Marketing Plan. It is my intention with this series to end confusion regarding what your marketing department should actually do, and how to get results. The secret is consistency, but you need to understand exactly what consistent actions you and your team should be taking every month. I beli...

It’s Tactical Hour Launch Day!  I’m excited to announce a new series on the podcast “Marketing for Startups.” Each month, I’ll be speaking with an expert in a particular field of marketing in an effort to demystify subjects like website design, SEO, copywriting, and more.  Through my conversations with founders, I’ve seen a need for practical advice from experts to help you understand the various...

Growth takes investment. Today on the podcast, I'm sharing exactly how to spend your money wisely in 2021. We live in a DIY culture which leaves many founders googling their way through their businesses. There is a YouTube video for almost anything you'd like to do in marketing or in your business. But investing in the future of your is essential to up-leveling what you can achieve. Growth is a mi...

What is the difference between Strategy and Tactics?  It may be easy to distinguish in your mind, but less clear to decipher as your go about your day.  You see, most of us are diligent about making a business plan or a Go-to-Market strategy when we first start our business or the  New Year. But then we get stuck in the weeds hustling and seizing opportunities. We may find ourselves divorced a bit...

Here is the BIG secret many business gurus don't want you to know.  It's actually not as complicated as you may think to create a successful business. Notice, I didn't say easy.  It certainly isn't easy, but it is simple. And here is the key: If you're looking to gain traction in your business, all you'll need is a strong strategy and consistent implementation.   That's it.   How do you create a s...

Did you know that there are only 3 ways to grow your business online?  Today we are going to dive into these three ATTRACT tactics to grow your audience.   If you're trying to gain traction in your business, it is essential to always be reaching new audiences and growing your customer base and email list.  But just how do you do that?  Today I'm breaking down exactly how to get started.   How to A...

The best way to determine product/market fit is by doing market research and asking questions.  There is nothing worse than pouring your heart and soul into building a service or product and then no one buying it.  Remember: "The one who knows their customer best wins" You do market research by interviewing prospective buyers and gathering valuable information.  How to find people to interview Tal...

In today's this episode, I'm talking all about How to Create your Buyer Persona.  For the past couple of weeks, we've been digging into the steps you need to take in order to create an effective Go-to-Market Strategy . One part of this is doing in-depth market research and interviewing potential clients who are interested in your product or service.  Today, the purpose of this episode is to help y...

This month we are continuing to break down the Go-to-Market strategy. I invite you to download my FREE Go-to-Marketing Strategy Template and follow along during this episode of the Marketing for Startups Podcast to capture any ideas that may pop up while you're listening.   Today's episode is all about how to find and connect with your customers. You'll hear a bit of a unique approach from the usu...

When you launch a new product or service, the last thing you need is to waste time and resources bringing it to market. To avoid this, it’s beneficial to craft a Go-to-Market Strategy.   On this week's episode of the Marketing for Startups podcast, we are talking all about how to prepare for and create a winning Go-to-Market Strategy.   Be sure to download a free copy of my Go-to-Market Strategy t...

If you want to grow your business, you must invest either your time or your money. Startup founders typically burn out hustling to market and sell while shouldering the burden of running the company. This is why it is wise to start investing in marketing early on in your business. Even the smallest budget can go a long way if you are intentional and consistent in your execution.

This week, we are learning how to get excited about data. Data isn't boring!  It's your approach that stinks.  We'll dig into:   1. Why marketing managers and business owners dismiss the importance of regular data reviews 2. What leading vs lagging metrics are and how they work 3. Exactly what you should to data to track in your business ... and a whole lot more.

I have heard from so many ambitious founders in the community who are feeling exhausted by the thought of creating a plan when so much remains uncertain. There is a sense of excitement and hesitation looking towards the future. But I felt determined to break through and use my anxious energy to become more focused than ever before. Here are 3 things that helped me push through resistance and plan...

We have come to the final phase of our goal-setting journey: actually mapping out the work for the year. A plan is only as good as it is executed. Today I'll be walking you through the day-to-day management of your goals and how to organize your workweek. 

This is the second installment of our 3-part series on goal setting. What would life look like if you were laser-focused every day on the exact tasks to move your business forward?  How would it feel to have knocked off some HUGE goals from your list by the end of the year? The secret to setting yourself up for success is establishing a BIG why behind your goal and then planning on a support syste...

It's time to plan your 2021 life and business goals!  I am diligent about my yearly planning session both personally and professionally. I have fine-tuned my process over many years. This month I'm excited to share it with you in the hopes that it helps you move forward into a bright future.  This month, on the podcast, I will be sharing the 3-part panning process that I use to prepare myself and...

Traction. It’s the one thing that everyone wants for their business; and yet, something that may seem elusive to attain. The truth is there's no big mystery. The answer is not a sexy one but it is the one that will get you results. 

Create a powerful marketing strategy by following 6 simple steps. This week, I walk you through the Client Value Journey, which is the path your prospective clients will follow in order to purchase something from you.  Having a well thought out journey could be the difference between success and failure for your business.  

Graphic Designers are wonderful for creating stunning brands. The problem is, we are often left with a big question mark on how to actually execute the brand's mission and values. This week I share the three things you need to know about your brand in order to create a strong foundation for your business to grow and flourish.

While you may have put your fundraising plans on hold for 2020 due to the pandemic, there is no better time than the present to get a head start on the competition for 2021. Raising capital in the post-COVID era will require a strong foundation of credibility and trust. Learn how to develop a strategy and employ key marketing tactics to turn prospective investors into keen growth mentors. This web...

If you're wondering how to stay ahead of the curve in your business, I would suggest focusing on enhancing your sales and marketing efforts.  This doesn't necessarily mean spending more money or chasing every tactic under the sun. Rather, it's about being intentional about your marketing strategy and getting help where needed. 

DOWNLOAD TEMPLATE . To wrap up this 5-part series on creating a Content Style Guide, we need some finishing touches: mood boards, examples, and a solid execution plan. The Content Style Guide will evolve as you brainstorm with your team and train new managers on your brand. 

DOWNLOAD TEMPLATE . Today, we are talking about your buyer persona and exactly how to tailor content to meet their needs and interests.

DOWNLOAD TEMPLATE . How do you want your brand to be perceived through your copy? In this episode, I show you how to construct guideposts and pillars to keep copy consistent and dialed-in.