The Scalable Marketing Machine Podcast

One of the most important metrics to understand for your start-up is the Client Acquisition Cost (CAC) to Customer Lifetime Value (LTV) ratio. The CAC to LTV ratio is the formula that will tell you exactly how much you can/ should be spending to on marketing to bring in new business. If your ratio is low, it could mean that you could be wasting money in the long term.   Let's start by understandin...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Today we are talking about the importance of taking the time to set up a proper dashboard and scorecard for your business is essential to understand what is working/not working, how to improve the permanence of sales and marketing, and to know exactly where to invest your time and money.  MARKETING SCORECARD: https://www.ugliventures.com/scorecard   COHORT WAITLIST: https://www.ugliventures.com/wa...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

In order to create a strong brand, you must have a level of consistency across all areas of digital marketing.  Learn how to create a Content Style Guide and train your marketing team for flawless execution.  FREE TEMPLATE: Content Style Guide .  COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instagr...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Have you ever wished that you were more data-driven?  Have you found yourself in an embarrassing situation where you were asked to quantify the results of a certain campaign or marketing activity and weren't sure what to say? Does your heart feel like it's going to beat out of your chest when a colleague or investor wants to grill you about the numbers?   If that is you... please listen to this ep...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Running a Startup is crazy.  Not just the amount of work, but the fact that we all don't really know what we're doing 100% of the time. Entrepreneurs are famous for "building the plane while flying," and I haven't found a truer way to describe Startup life.    Join me in today's episode about goal planning.    MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d     UGLIV...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Dale is an incredible Sales Leader whose resume includes Tesla, Twitter, and Gusto.  But what is more remarkable is that Dale has lead not one, not two, but THREE teams through the IPO process. Aside from this being an exciting personal accomplishment, she is a well of knowledge regarding what it takes to IPO as an organization and the team needed to make it happen.   Join our conversation!   CONT...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

A big mistake I see founders make is not treating sub-contractors like internal team members. Even if you only have one or two employees (or non at all) it is still beneficial to function like a larger organization.    Join me on this episode and learn how and why to do it!    MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s9d   COHORT WAITLIST: https://www.ugliventures...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Why all of the marketing targets should be rooted in helping the sales team achieve their goals? According to MarketingProfs, companies with aligned sales and marketing teams experience 38% higher sales win rates as well as 36% higher customer retention rates .  Learn more about Goal Setting with me in today's episode!    MARKETING QUARTERLY GOAL CHALLENGE: https://mailchi.mp/dd100fd0dbef/r2v90s5s...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

The difference between the companies that make progress versus the teams that flounder and fail is two things: structure and commitment. And it all starts with goal setting and getting alignment with your team.  If you want me to guide you step-by-step through this process, you can join my free quarterly planning challenge .   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAG...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

Marketing can feel extremely overwhelming. There are so many pieces of the puzzle to put together, but as a Startup, you are probably most focused on getting in front of potential customers. This is your number one concern.  These are some ways to get in front of your potential clients. Take a listen!   COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugl...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

What if I told you that success was 100% dependent on mindset and attitude? That you would achieve anything you wanted in life if only you believe in yourself and the possibilities? Today I had the immense pleasure of sharing a conversation that I had recently with my business BFF Linda Andrews.   COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugliventu...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...

When Olga Sinnreich had the opportunity to launch her powdered soap company, MadeUp Gossip, she knew that it would require a cash infusion to get started. This is what led her to Kickstarter. Join me in this episode to discover her entrepreneurship journey.   COHORT WAITLIST: https://www.ugliventures.com/waitlist/   UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https:...

Hello! Welcome to the Monday Motivation mini-series where in just a few minutes, I’ll give you the dose of motivation you need to kick off your week, and no, it’s not necessarily about business, but about creating an accountable community. I hope you like it and share with me your motivations via DM!     UGLIVENTURES WEBSITE: https://www.ugliventures.com/ UGLIVENTURES INSTAGRAM: https://www.instag...