The Salon Scoop

In today’s Digital Debrief, Scott and Sarah scratch the surface on the ever-evolving world of AI! Now, you might be wondering, "What's all this fuss about AI and how can it possibly help the hair salon industry?" Well, hold onto your combs because we're about to spill the tea on how AI can take your salon from fabulous to absolutely jaw-dropping!  We’ve also got an amazing offer...

We could not be more excited to have the iconic duo Pascal and Jeremie on today’s episode! They are the founders of Pascal & Jeremie Concept, one of North America’s most established fashion styling, trade shows and events firm and have produced, styled and directed shows in over 100 cities. Pascal and Jeremie are here to share the insights they’ve gained from their experiences at some the bigg...

As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by offering hair care/beauty subscription boxes. These are monthly boxes that contain a variety of beauty products, including hair care items, skincare products, makeup, and more. Subscription boxes can be implemented as an extra stream of revenue for small busin...

We are absolutely THRILLED to have the amazing, multi-talented, Andrea Sampson on The Salon Scoop! Andrea is the CEO and founder of Efe Magazine, the beauty industry’s first multicultural trade publication. She is best known for her electric and charismatic performances as a platform artist in the beauty industry over the last 25+ years. Andrea has been featured in publications Elle, Flair, Toront...

As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can help increase visibility and searchability, which ultimately leads to more clients and revenue. One of the most effective ways to build a positive online reputation is by receiving reviews from your clients. Receiving online reviews is essential for both stylists...

We’ve got the incredible Michael Cole on this episode of The Salon Scoop to discuss a topic that both pains and excites salon professionals, RETAIL! Join us as we dive deep into how the mindset around retail needs to shift from simply offering retail products in your salon, to making retail a star in the overall guest experience. Michael Cole brings his expertise and years of experience to the tab...

As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social media marketing with salons, you now need to be a photographer as well! Your social media pages act as a digital portfolio, and you want to make sure you’re filling them with high quality photos of your work. In this Digital Debrief, Scott and Sarah are going to give...

We're back with another batch of Salon Horror Stories! In this episode, we talk with salon professionals that experienced absolute nightmare situations including coworker harassment issues, employee backstabbing, and clients who let their children wreak havoc in the salon. This episode is full of absolute doozies that will make you laugh and cringe at the same time. Thank you so much to our in...

How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spa's social media posts? Have you ever found yourself wondering how exactly hashtags work and if they add any value to your posts? Sometimes, the most seemingly simple tasks cause the most grief, and this can be the case when it comes to caption writing and hashtags. In this episode...

Firstly, if you haven’t caught our conversation with Sean in his Salon Scoop debut episode, Fake It 'Til You Make It, go and give that a listen ASAP!    Sean dropped so much insight and advice in his interview episode, but in this Rapid Fire, we keep it fun and light! Get to know the multi-talented Sean Godard on a different level in this episode.   Make sure to give Sean a follow on Instagram...

Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon owners, you were forced to think outside of the box to create a stream of revenue when in salon services weren’t an option, and a lot of this creativity went into strategizing retail sales. Retailing is such a huge income opportunity in our industry that many sa...

Buckle up for an incredible episode, we've got the amazing Shawna Russell sitting down with us for an in depth conversation about the ins and outs of being an industry influencer! Shawna is a master stylist, salon manager, blonde specialist, soon to be salon owner, Behind The Chair Team member, and brand ambassador for Schwarzkopf Professional, so it's safe to say she's an industry ico...

Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a program offered by some salons that provides both loyal and potential guests with exclusive perks and benefits. Memberships can vary in price and duration, but typically offer discounts on services, priority booking, free upgrades or add-ons to treatments, and ac...

We are so excited about this jam packed S.O.S. Roundtable episode of The Salon Scoop!    In this episode, we are sitting down with Angele Charette - Head of Education for L'Oreal Professional Products, Deanna Spielman - Education Leader for Wella, and Erinn de Luca - National Education Manager for Schwarzkopf Professional to discuss the ever changing world of education in our industry today. ...

Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types, including salons. It provides a range of features to help salon owners manage their businesses more effectively and reach more customers. In this Digital Debrief, Scott and Sarah are giving you the top reasons we love this platform for small businesses and the key ad...

We sat down with the iconic Michelle Oliver in her episode Lights, Camera, (take) Action! to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Michelle is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this...

 E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their products and services beyond the physical location of their salon. With an online store, salons can offer convenience to customers who prefer to shop or book appointments from the comfort of their own home, which also opens opportunities for salons to attract customer...

Have you ever heard of the PBA (Professional Beauty Association) or ABA (Allied Beauty Association) and wondered what exactly they’re about and what they do for our industry?    In this S.O.S Roundtable discussion, Scott sits down with Nina Daily, Executive Director at PBA, Sydney Berry, Chairperson of the Board at PBA and Vince Riverso, Chairperson of the Board at ABA to talk about the impact the...

Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to both customers and companies alike. For customers, loyalty programs often provide exclusive discounts, freebies, and other perks that incentivize them to continue patronizing the business. On the other hand, companies benefit from increased customer retention rat...

We are so excited to have the incredible Sean Godard on this episode of The Salon Scoop! Sean is an in-demand editorial and session colorist and finisher based out of Brooklyn, NY. He has appeared in countless fashion and industry magazines and has many awards and accomplishments under his belt, including winning the 2022 NAHA Hair Colorist of the Year. Sean is also a stylist to the stars with big...

You’ve likely heard of them and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your FB and IG page from accounts that you don’t follow and are typically promoting something that intrigues you.       In this Digital Debrief episode, Scott and Sarah are breaking down the pros and cons of each type of post and providing you with the information you...

We had an incredible sit down with Heather Bagby discussing happiness and positivity in her episode "The Happiness Project" but today, we're keeping things fun with our signature Rapid Fire segment! Get to know the amazing Heather Bagby outside of her many roles within the industry with this mixed bag of miscellaneous questions! Once again, a huge thank you goes out to Heather Bagby...

When you think of guest experience, do you only take into consideration their experience during their salon service? You can have the most talented stylists, use top of the line products, and have a gorgeous space, but none of that really matters if your guest experience is subpar. Guest experience starts long before your client steps into the salon and in this Digital Debrief, Scott and Sarah giv...

We’ve got creative genius, Michelle Oliver on The Salon Scoop and we couldn’t be more excited! Michelle is the newly appointed Creative Content Manager for Schwarzkopf Professional Canada and has been an educator and platform artist with Schwarzkopf for 15 years. Michelle has a mile-long list of industry awards and achievements making her a master of her trade and an industry icon. In this episode...

We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a subpar set up. Consumers are receiving excellent online service from big and small companies alike and it’s come to be an expectation. This doesn’t mean your website needs to be super high tech and complicated, it just means that you need to provide the basics in a m...