The Salon Scoop

As we step into 2024, it's time for salon owners to take their guest experience to a whole new level. Gone are the days of simply offering great haircuts or pampering treatments – today's clients expect more. So buckle up for this Digital Debrief with Scott and Sarah and get ready to discover some easy and inexpensive ideas that will leave your clients raving about their time at your salon...

Celene Dupuis is an inspiring role model in our industry.  She has had to overcome tremendous personal challenges and tragedies along the way.  Her path to success seems smooth from a stylist, to an educator/platform artist, to salon owner, then multi-location salon owner and business coach to other industry professionals. But there were many dark days on that path that could have derailed her. In...

Your audience wants more from your social media in 2024, salon pros. They want you to dig deeper, and it can be a struggle to know what to ditch and what to keep when you’re re-evaluating your digital marketing strategy.  In this week’s episode, Scott and Sarah present you with a comprehensive list of what’s in and what’s out in terms of social media practices for salon pros this year. Whether you...

We could not be more excited to have salon industry icon Shawna Russell back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, How to be a Positive Influence(r) (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry influencer everything you never knew you needed to know...

What exactly does it mean to find your WHY as a salon or spa owner? Why is finding your WHY so crucial? In this episode, Scott and Sarah share insight into the importance of using your WHY to connect with your audience in an authentic way as well as how to nail down your WHY in a way that's easy to communicate.  Scott and Sarah also answer their own WHY factor questions about their businesses...

The new year brings a frenzy of resolutions and the popular obsession with gym memberships and diets. But there's something even more crucial to our success that often goes overlooked - our mindset.  In this episode, Scott talks about the revolutionary concept of the Mental Gym and he explores how cultivating our mindset is not only essential but also a skill that can be practiced. Get ready t...

To make a lasting impression and stand out from competitors, it is crucial for salon professionals to get creative with both retail and service promotions. Luckily, a plethora of exciting ideas exist that can inject new life into your marketing strategies and in this Digital Debrief, we share more than a few for you to check out and be inspired by! If promo planning isn’t for you, we’ve got a BRAN...

Have you ever wondered what kind of advice industry icons would give to new salon professionals or established professionals looking for some inspiration? Would it be about how to execute the perfect cut, how to apply a seamless color, or perhaps it would be something deeper about how to maintain work life balance? In today’s episode, we ask some of the best in the biz what ONE piece of advice the...

The end of the year serves as a perfect opportunity to reset, re-evaluate our priorities, and implement effective techniques that will not only benefit our well-being but also enhance our professional performance. In this Digital Debrief episode, Scott and Sarah explore essential self-care tips specifically tailored for salon professionals, highlighting why it is important to take the time to rech...

We are so excited to have industry icon, Adrienne Dara, on The Salon Scoop! Whether you aspire to be a hair educator or attract new clients as a hairstylist, this conversation is jam packed with valuable insights on maximizing your online presence and reaching your full potential. From decoding the algorithm to crafting engaging content strategies, Adrienne shares her firsthand experiences and exp...

In this Digital Debrief episode, Scott and Sarah explore how gift-giving during the holidays can be an incredible opportunity to strengthen client relationships. We'll share ideas for digital gifts that will make your salon clients feel special and appreciated without going overboard on spending. Tune in to learn how to say thank you and show gratitude to your valued guests this holiday season...

We are so excited to release this episode of Hairstylist Empowerment Podcast with Brad Poirier that shines the spotlight on our CEO Scott Moon! In this episode, Scott shares how he got into the industry, social media best practices, the impact of Artificial Intelligence on our industry, how to have integrity in marketing, inspiring marketing campaigns every salon can learn from, and so much more....

We are thrilled to have the incredible Leanne Cordeiro or today’s episode of The Salon Scoop to talk all things social media in the salon! Leanne is the owner of Salon Cordeiro and has taken her salon to new heights and has found major success using Instagram in her digital marketing strategy! In this episode, Leanne shares her tried and trued best practices and tips and tricks for how salon pros...

There are SO many benefits to having a Black Friday sale in your salon- but you have to make sure you’re strategic about it and make a plan! How many times have you planned a promo or sale a few days before the date because it crept up on you?!  This is your gentle reminder to start planning for a successful Black Friday Sale in your salon and everything you need to get started is in this Digital...

We are back with another batch of salon horror stories just in time for spooky, Halloween season! In this episode, we talk with a salon professional who dealt with the inner workings of a cult, a hairstylist who had quite the surprise when a client presented a medical issue to her in her chair (like LITERALLY presented it to her), and another stylist who had a very unfortunate and "crappy&quo...

In this Digital Debrief, we dive into the world of Threads, a new social media platform that presents unique opportunities for salon professionals. We can't say for sure if Threads is the new big thing, but one thing is certain – staying on top of the everchanging social media world is crucial for your salon business. Seamlessly integrated with Instagram, Threads offers a personalized experien...

In today's Roundtable Discussion, Scott explores the future of sustainability in the salon industry. We are thrilled to have 3 industry-leading salon owners share their insights as we dive into the exciting advancements and initiatives that are reshaping sustainable practices in salons. They share tangible advice on how salons can adopt greener technologies, reduce waste, and promote ethical p...

Discover how artificial intelligence (AI) is revolutionizing the salon industry in this informative Digital Debrief episode! We have gathered questions from salon professionals who are curious about the impact of AI on their businesses and provide comprehensive answers to these top FAQs. Join us as Scott and Sarah shed light on how AI will shape the future of the salon industry.  For your daily do...

We could not be more excited to have the iconic duo Pascal and Jeremie back once again for our Rapid Fire segment! They shared so much insight and valuable information in their episode Fashion Forward, Onward and Up (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking these industry legends everything you never knew you needed to know abo...

As we approach the end of another eventful year, it's time for salon professionals to reflect on their business performance and plan for a strong final quarter of the year. In this Digital Debrief episode, Scott and Sarah dive into 8 key areas that you need to consider, such as financial performance, client feedback, marketing strategies, staff engagement, and much more to make sure you end 20...

We were honoured to be featured on Shop Talk by Elevated Stylist podcast to talk about our favourite topic… Digital Marketing! In this episode, the incredible ladies of Shop Talk pick Scott’s brain on all things digital marketing and how to utilize it effectively to grow your salon business. From how to recruit and retain a solid clientele, to best practices, this crossover episode will give you a...

In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term success. While many salon professionals focus solely on delivering exceptional services or keeping up with the latest industry trends, they often overlook one powerful tool that can guide their business toward greatness – the mission statement. So why is it crucial...

In this episode of The Salon Scoop, we dive into the world of social media growth with successful salon owner and business mogul, Chelle Neff.  Chelle shares tips and strategies that have grown her salon's Instagram account @urbanbetty. We also discuss how to improve your salon’s online reputation and create an appealing web presence that not only attracts potential clients but also ranks high...

So you know that TikTok is a popular social media platform, but you still haven't used it, right?  Maybe you've told yourself it's just for teenagers or that you can only be successful if you sing and dance.  Regardless, you are probably frustrated because it's 1 more thing to do and you don't know where to start and what you would even post for your salon business. The reality...

We couldn’t be more excited to have the absolutely incredible Brigette Sobus on The Salon Scoop! In this episode, Brigette shares her years of insight and wisdom about how to create a lifestyle you love and how to put yourself first in an industry that focuses on making others feel their best. She gives advice on how to set and stick to boundaries and reiterates the importance of filling your own...