The Salon Scoop

We are so excited to have Karen Kaminski on The Salon Scoop! Karen leverages her extensive experience as a beauty professional and owner of five Salon Suites with over 115 studio salons, as she shares indispensable tips and advice to fuel your success. We'll explore critical steps for solo-preneurs right from day one—with essential business foundations such as registration, insurance, and syst...

Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting the right audience. In this Digital Debrief, Scott and Sarah share a step-by-step guide that will help you develop a targeted list of keywords that can improve your search engine rankings and drive more traffic to your website.   For your daily dose of digital m...

Have you ever wondered whatwhat's the most memorable piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to new industry professionals?! In today’s episode, we ask some of the best in the biz exactly that: what's the most memorable piece of advice you have received in your career?  Their answers are he...

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Scott and Sarah are going to share some key categorie...

We could not be more excited to have the amazing Adrienne Dara back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Insta-Success: Mastering Instagram as a Salon Pro (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed...

Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to feel monotonous and draining. That's why it's important to find ways to inject some fun and excitement into your work environment. The salon industry is a FUN industry to work within, and if it’s not fun, you’re not doing it right! In this Digital Deb...

Are you a salon owner that has ever considered selling your business or perhaps inviting shareholders into ownership? Or perhaps you're looking for a way to retain and incentivize employees that you may have otherwise lost to opening up their own salon space? Our guests, Danielle Cherewyk, Rheannon White and Joe Arrowood all have experience with this scenario. They share their wealth of knowle...

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their online presence to attract new customers. This is especially true for salons, where clients are looking for more than just beautiful pictures of hair services and styles. It is important to think of your salon's social media as a digital business card, showcasing...

In this episode, we delve into the transformative power of Emotional Freedom Techniques, also known as EFT tapping, to help you manage and alleviate mental health strain with the incredible Carla Sardinha Unger! Working in our industry can be incredibly fulfilling, yet it also has its challenges. As salon professionals, you are expected to consistently perform at your best with a positive attitude...

This podcast sounds a little different than our regular content, but it is a topic and issue that so many salon owners are struggling with silently. Although it feels like you are suffering in silence, the effects of burnout are loud, not only in your own head, but also to those around you. In this episode, Sarah is going to share her own experience with burnout as well as tangible practices you c...

We are THRILLED to have the incredibly talented Leysa Carrillo on today’s episode of The Salon Scoop! Leysa is a force to be reckoned with and we absolutely loved sitting down and talking to her about her unbelievable journey. She is an innovative expert in hair coloring, specializing in curly hair. She is a nationally + internationally recognized industry leader known for her transformative work...

Join us for a special milestone episode as we celebrate reaching 100 episodes of The Salon Scoop! In this episode, Scott dives into the power of gratitude and how it can transform our lives. He reflects on our journey to this point, expresses thanks to everyone who has been a part of it, and explores the benefits of practicing gratitude in our daily lives. Tune in for some valuable personal develo...

Buckle up, salon pros, we're back with another batch of Salon Horror Stories! The stories in this episode are WILD and definitely NSFW (even though they happened IN salon!) Join us as we laugh our way through these uncomfortable interactions! If you've got a salon horror story you'd like to share, send us an email at  info@salonsos.ca  or send us a DM on Instagram @salon.s.o.s to be fe...

arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this Digital Debrief episode, Scott and Sarah dive deeper into the professional way to inform and enforce your salon’s...

If you’re a salon professional, you’ve no doubt heard of the NAHAs (North American Hairstyling Awards), but do you know what goes on behind the scenes of planning a huge awards event like this?! In today’s episode, we are so excited to have Audra Jones, the organizer behind this prestigious awards ceremony! She spills the tea on everything that needs to happen to make an awards ceremony of this ca...

Now more than ever, our industry must acknowledge the impact it has on the planet and take proactive measures towards sustainability. By adopting eco-friendly practices and embracing renewable resources, we can ensure that our beloved salons not only thrive but also contribute positively to the preservation of our environment for generations to come. In this Digital Debrief, Scott and Sarah give y...

Join us in today's Roundtable Discussion episode as we explore the constantly changing landscape of the salon industry post-pandemic. We sit down with 2 salon professionals who recently sold their salon businesses, discussing the challenges and opportunities that come with selling or buying a salon. Whether you're considering selling your own salon or looking to invest in a new venture, th...

Not all loyalty programs are created equal.  In the competitive world of salon and spa businesses, HAVING a loyalty program is essential to retain customers and build long-lasting relationships.  However, it is not enough to simply have a loyalty program in place; if you want it to actually work and change your customer's behavior, the program must include specific features that clients can ac...

AI is one of the most powerful tools we have available to us and for some reason our industry is falling behind by not using it (or not using it effectively). On today’s special feature episode, Scott was interviewed by Larissa on the Salon Owners Collective podcast where he shared 3 simple ways salon owners can use AI to make marketing and communication with clients a lot easier! Huge thanks to L...

At first glance, SEO may seem overwhelming and confusing. However, fear not! Salon S.O.S., a leading provider of digital marketing solutions to salon professionals, is here to simplify this complex topic. In this Digital Debrief episode, Scott and Sarah break down SEO in simple terms and provide you with 10 cutting-edge strategies that salon pros can utilize!   For your daily dose of digital marke...

We sat down with the iconic Celene Dupuis in her episode How to Overcome Obstacles and Break Barriers to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Celene is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive...

In an era where social media platforms dominate the beauty industry, presenting real and relatable content fosters a sense of transparency that resonates with clients, ultimately driving business growth and success for salon professionals. In this Digital Debrief episode, Scott and Sarah explain how to do just that so you can easily find your own way of presenting authentic, genuine content on you...

Get ready to level up your social media game with this S.O.S. Roundtable episode featuring Jessica Barkhouse from Summit Salon Services and Jen Raney from Salon Centric! These dynamic sales consultants are here to spill all the secrets on how to use social media to take your salon business to the next level. Whether you're a hairstylist, independent suite owner, salon owner, chair renter, or a...

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on web searches and social media platforms, having a modern website has become vital for salon owners. A well-designed and feature-rich website can be the game-changer that helps you acquire new clients and retain existing ones. In this Digital Debrief episode, Scott...

We are so excited to release this episode of The Hairdresser Strong Show that shines the spotlight on our CEO Scott Moon! In this episode, Scott discusses the importance of incorporating tech and digital marketing strategies into your salon business in order to create an incredible experience for your clients both in salon and online. This conversation is packed full of valuable information and ta...