Martin Stellar

The Sales for Nice People Podcast

Business EN ↓ 256 episodes

Where good eggs get a 2-minute piece of advice daily, to help you sell more and earn more because of your values, not despite them.

Author

Martin Stellar

Category

Business

Podcast website

martinstellar.com

Latest episode

Oct 14, 2025

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Episodes

Ep 131: Careful with the charity-trap, because Death By Charity is a real thing 17.02.2025

And the nicer a person you are, the more you might be at risk. You've been warned 🤷 --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 130: Buyers are not liars 13.02.2025

If buyers actually lie to you, it's probably because you're being too pushy and they just want the call to end.  But when buyers say they'll do something and they don't, it's on you to stop and ask yourself whether you were hearing what they wanted you to hear... because very often, we hear what *we* want to hear. And that's usually a losing proposition.  --- Get a short and helpful daily email at...

Ep 129: How to lose a sale at the start of your first meeting 12.02.2025

Do you enjoy listening to someone talking about themselves? Do you think your buyer does? 🤔 --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 128 - Value vs Values in your marketing narrative 11.02.2025

Competing on quality and value is a frustrating tough slog... but if you give people a reason to like you, and connect with you based on your values? You get a massive advantage over your competition.  --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 127: Why a thought-provoking question is always better than a convincing argument 10.02.2025

But hey, if you prefer trying to convince and persuade, go ahead. Smart people though, get more sales because they ask more and better questions.  --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 126 - Mini-training "The Empathy Edge" Pt. 5 Your buyer's next identity 07.02.2025

The one thing that people want, more than anything else?  A better self. So get to know the next identity that your buyer will acquire when the buy from you.  For the full mini-training + 100's of articles and workflows, visit Sales Flow Coach: https://salesflowcoach.app/the-empathy-edge

Ep. 125: Mini-training "The Empathy Edge" - What's the big aspiration? 06.02.2025

If ever your sale gets stuck, remember that your buyer will always want to find ways to be the hero, the one who managed to solve the problem.  --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 124: Mini-training "The Empathy Edge" - Pt 3, What are your buyer's three biggest wants? 05.02.2025

You can get a real edge over your competition, and a lead in the sales process but without having to be pushy or salesy, when you really get your buyer. And what your buyer really, really wants, is a very powerful way to deploy strategic empathy.  --- Get a short and helpful daily email at https://martinstellar.com/nice-people

Ep 123: Mini-training "The Empathy Edge" pt 2 - The big frustration 31.01.2025

If your buyer isn't truly fed up with the problem they have, they're not very likely to buy your solution. So, ask them about their big frustration, ask them what "Enough!" looks like.  ---  Get a short and helpful daily email at martinstellar.com/nice-people

Ep 122: Mini-training "The Empathy edge" Pt 1: Three fears 29.01.2025

The features, the outcomes, the benefits: yes, sure. But what about the your buyers worries and fears and concerns? Doesn't it just suck, when they show up at the end as objections, and then they scupper the sale?  Yes, that sucks. Which is why asking about their fears brings out objections early on, and then you get to deal with them as you go along.  --- Get a short and helpful daily email at ht...

Ep 121: Mini-training The Empathy Edge, Pt. 0 28.01.2025

They say 'You don't get the deal if you don't get the buyer', and that means you as a nice person can simply use empathy, to get a real good understanding of your buyer, and then the sales process becomes easier, more pleasant, and more successful.  This mini-series The Empathy Edge is a high-level overview of how my students and clients use empathy and questions to have breakthrough conversations...

Ep 120: Ask for 'No' 27.01.2025

'No' is not the end of the world, and very often, it's the start of a new phase in your deal.  --- Get a short and helpful daily email at martinstellar.com/nice-people

Ep 119: "How should I encourage people to buy? 23.01.2025

Yeah but wait a minute. Is that really the best question to ask? And is that a leading question? No, and yes.  --- Get a short daily email at https://martinstellar.com/nice-people

Ep 118: How 'putting a pebble in their shoe' means you don't ghosted so much 22.01.2025

Ask the right questions, and you become part of the mental furniture, you get to participate in 'the conversation going on in your buyer's mind'.  --- Get a short and helpful daily email at martinstellar.com/nice-people

Ep 117: What matters most? 21.01.2025

The more focused your conversation, the more helpful to both your buyer, and your sales process. So, ask questions that help your buyer focus, on what matters most to them.  --- Get a short daily email at martinstellar.com/nice-people to help you with your sales. 

Ep 116: Your proposals shouldn't do your selling 20.01.2025

Sure, go ahead and try to write a proposal that's so good and compelling, it'll magically convince all the stakeholders that it's a yess, let me know if that will sell your work for you.  What's that I hear? Oh, right. The sound of an ignored proposal 🤷 --- Get a short and helpful daily email at https:martinstellar.com/nice-people

Ep 115: Get off the cross, we need the wood 16.01.2025

You're not a martyr, and it serves nobody to behave like one.  --- Get yourself a helpful daily email over at https://martinstellar.com/nice-people

Ep 114: How to make enemies and alienate people 15.01.2025

Yeah no, if you just start throwing a pitch at people, they're not really going to want to listen to you.  --- Get a short daily email at https://martinstellar.com/nice-people

Ep 113: How to create urgency for your offer... Ethically 14.01.2025

You'd think that as an ethical entrepreneur, it's not possible to create urgency.  And no, you shouldn't use scuzzy tactics like fake deadlines or limited stock.  But you can create urgency, ethically, if you ask your buyer a simple question. === Sign up for a short and helpful daily email on ethical selling here: https://martinstellar.com/nice-people

Ep 112: Help your buyer bring out the best in themselves 13.01.2025

You know how you're in a good relationship, when the other person brings out  the best in you? That's how nice people get to  make selling easier. 

You get to help your buyer choose who to become next, choose their next identity. 

You get to help your buyer bring out the best in themselves.  === Listen to my interview with Phil Lewis here: https://bit.ly/Consultancy-Business-SFNP

Ep 111: Mine your network for opportunities 10.01.2025

Especially those people that you've not spoken with in a while. Go talk to those people! For the full workflow Mine Your Network for Opportunities, visit martinstellar.com/MYNO

Ep 110: Why automated lead gen might be the worst thing you could do for your business 09.01.2025

Oh sure, the idea of getting appointments booked into your calendar automatically is mighty enticing. But are you sure it's a good idea...? 🤔 === Get a short and helpful daily email at https:martinstellar.com/nice-people

Ep 109 - Why nobody cares about your better mousetrap 08.01.2025

What your buyer cares about is their mouse problem. So talk to them about that.  === If your 'mouse problem' is "can't get enough buyers to turn into clients", then a short and helpful daily email will help, and you can get them here: https://martinstellar.com/nice-people

Ep 108 - Don't check in with your buyers! 07.01.2025

If you want your buyer to reply to your followup, ask them a question, make them think: make the act of replying to you something helpful. --- To get a short and helpful daily email, sign up at https://martinstellar.com/nice-people

Ep 107: Why some deals should be taken off the table 06.01.2025

You know I don't know how much time you have in your day, but for me, life's too short to chase buyers or to be on the hook in somebody's bidding war.  --- Get a short and helpful daily email at https://martinstellar.com/nice-people

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