The Sales Acceleration Show by Michael Humblet

What are the winning strategies to scale your B2B business on Linkedin?  I invited Erendiz Ates, CEO of AZ-Solutions and Linkedin Ambassador to ask him all the questions that executives keep asking me:    Should you post as a person or as a company?  How to reshare posts for most impact?  How should your ideal linkedIN profile look like?  Should you brand your linkedI...

Pricing is a key element in your go to market. Laurent-David, CEO of Pricingpact, joins the Sales Acceleration show to discuss how to build the ultimate software pricing. He covers many topics like value-based pricing, pricing levels, Pricing strategies, how to find the right price point, pricing for start-ups & scale-ups,...   The 3 approaches to pricing are:  - A cost-plus approach...

Cold calling is an art form and it was time an expert came to the our podcast show to discuss this in detail. Philippe Lehouck is the CEO & founder of Outbound Partners. Before starting with outbound partners he founded and ran several large cold call centers.  Philippe takes us deep into the setup of the cold call, how to measure it, how to set up the team, GDPR, KPI’s and performance......

If you want to be successful in any job, even in life, you will have to learn how to sell. Why don’t you start early? For many working in sales is something dirty, it is something from out of a wall street movie however this is not reality.  Kristel Seymus, CEO and founder of planet talent joins the Sales Acceleration show to talk about her passion of sales. She shares a lot of advice for starting...

Dado  co-founded Speakersbase which is an online platform where you can find and book public speakers. He takes us through the founding story but he also covers tons of practical advice  here are some questions Dado answers:  - How should you approach your stage presence  - How can you create thought leadership as new form of marketing in B2B.   - How to get on a stag...

How can you scale your business through partnerships.? The whole dilemma of going faster with a channel or indirect sales is one that keeps returning as strategic GTM question. Selling through partners is a very scaleable model however you have to put all the elements in place to be successful like the right sales team, the right pricing model, etc...  Ewout Meyns, CEO and founder of Piesync...

How to create a personal brand that blends with your company brand? Jelle Verdoodt, founder of studio sunday joins the sales acceleration show to discuss building community, creating brand DNA, storytelling and staying true to yourself.  Resources mentioned in this episode @jelleverdoodt (Instagram handle) https://www.studiosunday.be/ https://www.garyvaynerchuk.com/ https://lewishowes.com/ bo...

Rien van den Bosch, the co-founder of Kooach,  joins the Sales acceleration show to discuss how you can leverage events and training to scale your business. We talk about the pitfalls that you need to avoid and cover lots of pragmatic advice like: should you charge (and how much) for your event, how to leverage your community, how to implement trainings, and much more….   Resources menti...

Classic learning models don’t work anymore. We have been teaching the wrong things. Loren Roosendaal, founder of Kowingo joins the sales acceleration show to discuss how you can leverage gamification to accelerate and deepening the learning of your staff. There are 4 factors you need to take care off if you want to be successful with your learning strategy.   Take the learning value index tes...

Joris Noreillie is one of the best Freelance CFO’s that I have met that focuses on Saas business that are in scale-up phase. In this episode we go in detail about a CFO view on your business from fund raising, sales, financial KPI’s, measurement, quantitative approaches to marketing and Churn.   Resources mentioned in this episode Book: The essential SaaS metrics guide 

David Van der Auwera, founder of Grow Force, Joins the show to discuss the 5 steps of building Growth teams in your business. Those 5 steps are: Value proposition, Marketing setup, Sales Team, Process and finally Technology. Aligning all of these will create a true sales machine. I still love the idea David mentions of creating a sales and technology blueprint so you can focus your sales on custom...

The impact of Design on sales is underestimated by many companies. Although this will make the difference between good and great.  Successful brands are based on authenticity, drawn from real achievements, real strengths, and real emotions that are alive and well at all levels of any organization. Too often leaders see branding merely serving to make your brand, product of service look attrac...

After a ton of Sales Acceleration shows it was time we put the man behind the camera in front. Meet Peter van Keer,  who shares tons of advice and tips that we both learned while scaling a personal brands.   A successful personal brand is based upon the well-known marketing principle 'Know Like Trust'. We create these three separate factors through a complete video strategy.  Peter...

How you can you leverage the power of VR in your sales process. How can you make the intangible tangible and create TRUST as you go with your prospects.   Joris de Lamper, of the VR agency YONDR joins The Sales Acceleration Show to dig deep into the world of VR and yes this is recorded as a 360 video....  YONDR is an immersive video agency focused on Virtual Reality.

Nick Geys, co-founder and ceo of Onlinewerkrooster joins the sales acceleration show to discuss how he build his business and how he is helping the hospitality to scale their business. We’ll cover many toppics like where to focus, how to deal with reviews, the impact of weather on hospitality and much more. Enjoy the show.   Onlinewerkrooster is an HR platform that helps businesses autom...

After interviewing 50 top entrepreneurs and investors in Belgium he bundled their valuable insights and wrote a book about it together with Jeroen De Wit, CEO of Teamleader, called START-UP SURVIVAL.  This guides starting entrepreneurs through four different phases: founding, entering the market, scaling and selling their company or growing further.

What are Venture Capitalists looking for in a business ? A guide by Frank Maene and Michael Humblet  This Sas Episode is made for all the start-ups & scale-ups out there that want to know how to deal with Venture Capitalists (VC’s). We’ll cover many questions like: How should you pitch look like? what type of numbers and metrics do you show?  how do you react when they push you in a...

Why does it take so long to sell to corporates? How can you besuccessful at selling to corporates? Can you apply shortcuts to sales?  I ask Bruno Desmet, founder of the House of Sales, many difficult sales questions that will unlock your sales.  The House Of Sales is an association of seasoned Sales professionals. Since 2004 The House Of Sales have lead Belgian and global companies - mai...

How to set up marketing experiments at light speed in a scaling environment.  Jorn is VP Marketing at intuo. Intuo is a Talent Enablement Platform that gradually helps companies move towards a high-performance culture and better employee retention.

How to train & coach your Sales reps? If you believe modern SaaS Sales reps have no need for consistent training & coaching, you are wrong. Companies like Teamleader invest heavily in scaling their sales department by offering a Sales Academy from onboarding bootcamps, in the first 3 months, till continuous coaching by local sales managers. Learn how they make this scalable by combining co...

How do you sell new technology and what are the different stages? Jan is Director Sales & Marketing at In The Pocket and his team uses the 'explore, build, grow' mantra to build products that make people happy and helps their clients businesses grow.

How to sell better by provoking? Offer a solution to a problem the client maybe wasn’t aware of!  Puppy in Invisible Puppy, stands for the internet: 20 years old but still a puppy, a lot is coming our way very fast, which makes it invisible for managers and CEO's to know what to do with it. Invisible Puppy helps ambitious managers to create a clear digital strategy. A blended team of digital...

How to really convince people and get them to follow? Hilde Jaspaert makes it work for leaders and executives around the world. Design compelling messages, use the right frames, read people and take control over your stress indicators, using NLP & FBI expertise.  Hilde Jaspaert has been training & teaching people since her early twenties. She fine tuned her understanding of how the hu...

In this episode of the Sales Acceleration Show Michael Humblet discusses the ROI of social media in sales with Zachary Jarvis. Some good hands-on advice on what (not) to do!  Zac is the founder and CEO of Magnate. Magnate is a social-first marketing agency that delivers ROI by creating a genuine connection between businesses and their customers.

For decades people have been trying to solve problems for buyers, for sellers, for renters, for developers, for investors—and no one has gone out to improve the experience of the real estate agent.   SweepBright empowers real estate agencies to deliver exceptional customer experiences and become significantly more efficient.