The Sales Acceleration Show by Michael Humblet

How do you engage with your prospects and customers to learn what they are really interested in? This used to be a trend for media companies only but currently, we see a shift towards FMCG and even Banks leveraging technology to help achieve this goal.   In this episode of the Chaos Show, I am joined by Olivier Simonis, Ceo and co-founder of Qualifio (an engagement and data collection pl...

Leveraging your employees and customers as brand advocates with Koen Stevens, CEO of Ambassify.   Who do you trust? Friends, peers, people like you, ...in essence people you can relate to. If we think about sales than 70% of the sales process happened upfront before your prospect reaches out to you. We need to find ways to scale trust. Brand Advocacy and leveraging your current customers has...

Growth hacking has matured over the last years and is moving into Growth marketing. A more sustainable model where a process and scale are taking over the ‘hack’ part. Nicolas D’hondt, managing partner of grow-force joins the show to discuss how to implement growth marketing in your company.   There are 2 key elements to make growth marketing success in your company:    1. The right...

How to sell to the C-suite? How to get trust from executives? Why don’t we invite a top executive and ask him? Meet Rudi Peeters, CIO at KBC (Top 3 bank) who gets grilled by me during The Chaos Show. My main question is how to get his attention when talking and cold email him. But we also dig deeper into dealing with procurement.    There is a gem hidden at the end where he talks about P...

After writing 2 books about digital transformation and corporate venturing Dado realised there is a mindset in companies that needs to change. If we ever want to build a line of defence against the Big Tech players we need to start working together in a different way. It starts with TRUST. Most companies build a walled garden with their suppliers but Dado is pleading for the concept of a wild gard...

How can we leverage foresight to predict the future of your business? If you could predict what is coming you could make your business much more resilient. This sounds like a science Fiction movie but then I had Stefaan Vandist in The Chaos Show and he explains how you can apply this to your business   Here are his 4 steps that will narrow your future down to 2 critical uncertainties   S...

A sales fairytale. Is that even possible? There have been so many books written about sales and yet Hans Clijsters got bored with all of them. Hans thought why not write something completely different and explain sales and marketing with a fairytale.    Here are his 3 main takeaways on sales strategy and tactics.    3 things you need to take care off:   Gain Trust: Ho...

Scaling your impact on social media for B2B is often linked to just ads only. "Let’s throw extra money at it and keep on trying to sell all of the time." We all get annoyed when we see another ad in this style, however, most companies only want this shortcut. So how do we fix this?     Maxiem Depypere , the founder of Wolfpack Branding, joins the Chaos Show to discuss how you need t...

Revenue marketing is the answer to sales and marketing not talking to each other. So many CMO’s and marketers still focus on the wrong metrics (Top-funnel only, Marcom, branding, ...). The only valid metric that will move the needle is revenue and ROI. Focusing on your marketing funnel performance will align your marketing and sales and optimise your growth KPI’s.    How much revenue can...

I know you want to grow your business and I know for sure you will need way more money than you think. There are a lot of startups and scale-ups that don’t realize it will take somewhere between 6 to 8 months to find the right investors. Matthias, co-founder of The Harbour joins the Chaos Show and shares with us his major lessons learned on how to get funding for your business.   Here are 4 p...

The truth behind SEO: Nobody knows how it works exactly. We are all imposters trying to figure out how the Google algorithm works according to Pierre-Olivier Danhaive. However, that might be too harsh as there are ways to guess, test and experiment with the SEO algorithm.  The best time to start optimizing your SEO was yesterday. Learn all about how SEO works in this episode of The Chaos Show...

How to use influencer marketing to build your B2B brand? Yasmin Vantuykom, Founder & CEO of eFluenz joins the Chaos show.     I had soooo many questions...here are some that Yasmin answers: How is B2C influencer marketing different than what they call Opinion leader marketing in B2B?  How could you become an influencer yourself?   - what type of influencers to use for...

It is hard not to be you. So be you.  We all ignore the fact that sharing your business content on a stage or during a video is not something that comes naturally. It requires a lot of practice and work.  I invited Suyin Aerts, founder of X-treme creations to the Chaos Show to discuss how she recommends building up your personal brand. We cover several topics from ‘how to be you’, dealin...

It is time we talk about scaling your team and all the problems that come along with them. Especially when you are in a high growth environment you will need to adapt a very fast learning curve. Thomas Joos, the co-founder of Hypernova, joins the Chaos Show and shares his experience on  setting expectations  guiding and coaching  internal communication  sharing the vision ...

Companies in B2B claim that social selling is hard to measure, that is not really sales, very hard to keep up and how can you close business on a LinkedIn, Instagram or Facebook?  Véronique de Prycker, founder of The House of Leadership joins the Chaos Show and shares her insights on Social Selling.   Links mentioned in this episode:   https://www.thehouseofleadership.com   Lea...

Welcome to a brand new series: The Chaos Show with experts. Call it an evolution of the Sales Acceleration show but with more swing to it. Cold calling is an art and to win you need to practice a lot. Mathias van Rietvelde, co-founder of Victus Sales joins the Sales acceleration show to discuss in detail (yes, I keep interrupting him with questions on the details of how to do it) expert cold calli...

Social selling is all about starting a conversation. I met up with Melonie Dorado to discuss in-depth several social selling techniques.  Social selling has 4 major pillars: - the right profile geared towards getting your prospect to accept your request - find the right people (always start with a personalised message) - The right messaging that moves them along the process (so they trust you...

How can you leverage your (and others) thought leadership to get more good quality leads? Ken de Kort, founder and CEO, of The House of Spark joins to Sales Acceleration Show to share his insights and pragmatic advice. Ken has been building video thought leadership for a large variety of customers.  Links used in this episode: www.thehouseofspark.com -- ► Check out the Youtube channel here: h...

I underestimated PR completely until I met Saar. I realised I missed a very important part to scale any business. How to Scale your Business with PR? Is it really worth spending money on PR? When are you ready to scale with PR and what are some of the steps you can do yourself? Saar Dietvorst, the founder of Content Cats, joins the Sales Acceleration Show to share advice and give pragmatic tips on...

Your voice is the most important tool of sales! We rarely talk about our own voice and would there be a way to scale it? What if your company had its own voice? How would that sound and how can you leverage this for growth? Peter Staveloz, ceo of iReachm.com joins the #podcast to share several use cases and how voice tecnology can be used to accelerate your revenue. Links used in this episode: www...

How to get the legal side of your B2B business in order? Challenges like: contract negotiations, Terms and Conditions, SLA's and so many other contracts where we tend to underestimate the impact of it. The tech landscape is evolving so fast you need to make sure that the legal side of your business can catch up.  Anneleen Vander Elstraeten, managing partner of Four & five joins the Sales...

How do you scale your brand through Instagram and events? Seems a strange combination but both go hand in hand. Geraldine Huybrechts, founder of B-iconic joins the Sales Acceleration Show and shares a ton of pragmatic insights on how to build your brand, how to scale, where to focus...   links mentioned in this episode:  www.b-iconic.be  https://www.instagram.com/geraldinehu... &nbs...

What are the best strategies to sell to corporate customers? After helping +1.000 startups to grow and scale their business, Lode Uytterschaut founder of Start it @KBC joins the show to explain working sales strategies for start-ups and scale-ups.    Links mentioned in this episode: http://startit.be/ -- ► Subscribe to My Channel Here http://bit.ly/michaelhumblet_yt -- Michael Humblet&nb...

You have been working so hard to close those deals and then your customers refuses to pay. So how do you recover your unpaid software invoices? An Deraemaeker, co-founder of Justified, joins the Sales Acceleration show to discuss everything you need to know how to get your invoices paid.    Links mentioned in this episode https://justified.be/ -- ► Subscribe to My Channel Here http://bit...

A good product will sell itself! This what software engineers keep telling me. But from a sales and marketing point of view, I can sell products that don’t even exist. So I wanted to dive deep with Andreas Creten, CEO of madewithlove on the typical issues you find within software product engineering in scale-ups. From hiring technical co-founders, optimising engineering, working with external agen...