The Roofer Show

If contractors think they can’t leave business behind to take their family on a two-week vacation, that just means they don’t have their systems and processes in place, yet. Today’s guest is a regular listener to the podcast and someone I’ve stayed in touch with over the last few years. If you’re a roofing contractor who’s interested in hearing from another roofing contractor about what’s working...

To run a profitable roofing business, you have to understand the basics of accounting and the basics of setting up your financial system. In this episode, I discuss with my go-to accounting expert, Diane Gilson, the easiest way to do just that! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day...

Why is it that the last 20% of a roofing job takes 80% of the time? Sometimes you just can’t get it closed out. The punch list that gets longer with every inspection. Materials are on backorder. A sick employee slows things down. Whatever it is, it means you’re not getting your final payment and your customer is getting impatient. Today I talk about the 13-step process we used at my company to get...

Today’s guest is a coaching client I’d like to introduce you to. I recently devoted two episodes ( Part 1 & Part 2 ) to go over a recent coaching session I had with him and I was impressed at how he really had his sales process dialed in.  John DeLaurier is a successful roofing contractor from Georgia and in this episode, we’ll be covering how to close more deals. John has developed a game-changin...

Today’s guest is who I send my own coaching clients to when they need help learning how to sell. Tom Reber is the host of The Contractor Fight Podcast and Co-Founder of the Contractor Sales Academy, and we cover a variety of industry-centric topics in this conversation. Listen in for some great nuggets of information! What you’ll hear in this episode: Tom shares all the great benefits you can expe...

My friend, Brian Javelin from My Online Toolbox, returns to the show, and he shares a natural cause-and-effect that he sees with his clients. When you’re doing your marketing correctly, you can have too many leads! And the number one problem that these contractors are experiencing right now is managing unrealistic expectations from those prospects.  Listen in to our conversation as Brian shares ho...

Sales and marketing are a vital part of any industry, and believe it or not, especially construction. Today’s guest, Brian Kaskavalciyan is the founder of the gFour Marketing Group and has been in the home improvement industry for decades. Brian is also the host of the Wealthy Contractor Podcast, as well as the author of The 7 Secrets to Becoming a Wealthy Contractor . In this episode, Brian revea...

Contractors are really good at what they do, but when it comes to sales, it is just another skill that contractors should be learning. Since nothing happens until somebody sells something, today’s show is going to be all about how to sell. My guest, Dominic Rubino, details the common sales mistakes that roofing contractors make. Knowing what to avoid will enable you to polish your sales skills and...

I’m so excited to bring you this interview today. Rick Dutmer is my old business coach that helped me build my roofing company over the course of thirty years into an extremely profitable business so that I was later able to successfully exit and do the things that I wanted to do in life. When I first hired Rick, I was really struggling and wearing all the hats in the business. I knew there was a...

Thankfully, business is booming again and everyone has plenty of work these days! Today,  I share with you how to increase your profits so that you’re not one of the 80% of contractors who go out of business within the first five years. The secret is NOT in getting more leads, it’s in keeping up with your gross profit margin. Listen in as I help break it down for you, and share my process for the...

If you’re like most of us and have ever been screwed over by a general contractor or a building owner (often through no fault of our own), or even if you haven’t, but would like to avoid contractual issues altogether, then you’ll enjoy the topic of today’s conversation! My guest, Karalynn Cromeens, has written a great book that we’ll be discussing today: Quit Getting Screwed: Understanding and Neg...

John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and today, I want to share the second part of this excellent conversation with you, with his prior permission, of course. Last week, we heard about his sales process, which is the first leg of my 3-legged stool analogy: you have to sell the work, you have to do the work, then you...

John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and I want to share this excellent conversation with you, with his prior permission, of course. Today, you’re going to hear about his sales process and how he manages to run a successful business as a solopreneur. John is a testament to how the roofing business can provide you wit...

In today’s episode, I’m joined by Aaron Hockel from AltaVista Strategic Partners, a company that specializes in helping roofers implement goal-oriented marketing plans.  Aaron is a digital marketing expert who has been on the show a number of times, and he always brings with him the latest strategies, marketing tips, and best practices for roofing contractors. His interviews never disappoint,...

Ben Hodson with JobNimbus , is my guest today, and he will be sharing how to make the best use of your time as a business owner by keeping things simple, organized, and yes, profitable!  JobNimbus offers easy-to-use customer relationship management (CRM) software to contractors for project management, and Ben will bring us up-to-date on all its benefits and features that will help you to grow your...

Today I interview best-selling author and expert contractor business coach Vicki Suiter about her latest book The Profit Bleed . We pinpoint the reasons that contractors are not making the money they should and how they can fix the holes in their businesses to make more profit. What you’ll hear in this episode: How to deliver a good elevator pitch The benefits of a Mastermind group, for clarity, i...

Remember that 3-legged stool principle I teach? You’ve got to sell the work, you’ve got to do the work, and you’ve got to keep score, which is the bookkeeping part. All three of these legs have to be in balance so that it doesn’t become weak or your business is going to fall over. Today, I’m thankful to have Steve Kreitzberg from Apparatus Contractor Services, LLC , on the show. Steve’s company sp...

My friend, Brian Javelin from My Online Toolbox, joins me today and we’re going to be getting into “Marketing 101” for roofing contractors. We’ll drill down into how to get the best leads of all: the qualified leads. You’ll hear about how to bring qualified visitors to your website and learn how to convert them to prospects. This really is a simple plan for getting more quality leads and you’re no...

I’m in the hot seat today, because I’m being interviewed by Tim Brown from the “Hook Better Leads” podcast, and I share how to reverse-engineer a business plan, because you have to know where you’re going before you can get there!  Before we get to the interview, though, I’m bringing you some great tips that I’ve culled from my own 30+ years as a successful roofing contractor, coaching calls with...

Some of the benefits to tracking your KPIs (key performance indicators) are that it allows you to see your leads and where they came from, and you'll know how many presentations and closes you’ve made. This will provide you with the information that enables you to strategically spend your marketing dollars wisely towards the right clients, thereby improving your close rate and getting more money f...

Building great teams is a critical element to building a great business, and so is teaching people to manage for results. My returning guest, Vicki Suiter, with Suiter Business Builders, is a best-selling author and an expert contractor business coach. Today, she shares with us how to build teams that perform at a higher level, that view accountability with a fresh perspective, and that follow thr...

My salespeople had a favorite “Whine”— ”Homeowners only care about the price and we’re too expensive.” When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor. In today’s interview, I discuss the sales process you need to get your price, with expert John DeRosa. What you’ll hear in this episode: John’s work as director of contra...

What another great interview I have for you today, and it’s about differentiation. What makes your business different from your competition? What makes it better? What is it that allows you to charge a higher price since you’re providing value?  Ryan Shantz with SumoQuote is back for another conversation with me and he’ll be sharing the answers to these questions, and more, so don’t miss this! Wha...

My labor attorney, Philip Siegel, is my returning guest today, and he focuses specifically on construction law.  Philip is going to be giving us the latest information regarding the recent change in Administration, with COVID, and with all of the other important issues that you need to know about as a roofing contractor. You’re going to want to take notes while you listen to this episode because h...

I want to share with you the goal I had in my business, and that was to work myself out of a job, by building a business that didn’t rely on me. I wanted to make sure that I had the right people, systems, and processes in place that would allow me to step away from the day-to-day grind.  If this is something you’d like to work towards, download my FREE 1-Page Business Plan that will help you ident...