Chris Mechanic

The Revenue-Driven CMO

Business EN ↓ 231 episodes

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every wee...

Author

Chris Mechanic

Category

Business

Podcast website

revenuedrivencmo.com

Latest episode

Apr 9, 2025

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android almost 10M downloads · 4.8 rating iOS soon

Episodes

How to combat the decline of Facebook Ads with creative testing with Alex Montas of TubeBuddy 08.03.2022

Welcome to another episode of 3-Minute Marketing, where we interview some of the world's foremost growth and performance marketing leaders and distill their best knowledge into binge-worthy three-minute blocks of brilliance. Today's guest is Alex Montas, SVP of Marketing and Growth at Tubebuddy, an emerging tool that helps YouTube creators optimize their channels. Alex is an accomplished marketer...

How you know when you have product-market fit with Dawn Verbrigghe of Jottful 01.03.2022

Welcome to another episode of 3-Minute-Marketing, the only marketing podcast that brings you useful, binge-able 3-minute insights from the world's top growth marketing leaders. Today's guest is Dawn Verbrigghe, CEO and Founder of Jottful, a software company that co-builds and manages professional, affordable, hassle-free websites for small and medium-sized businesses. Dawn is a seasoned SaaS marke...

Why marketers need to report results in a non-marketing language with Ryan George of Docupace Technologies 22.02.2022

Welcome to another episode of 3-Minute-Marketing, where we interview the world's top growth-marketing leaders and turn their insights into short, binge-worthy TED talks for your listening pleasure. Today's guest is Ryan George, CMO at Docupace Technologies, a SaaS catering to wealth management firms. Ryan is a very interesting person who has been in the financial space for a long time, with previo...

Why "Thinking Human" is the foundation for driving sustained brand growth with Doug Zarkin of Pearle Vision 15.02.2022

Welcome to another episode of 3-Minute-Marketing, the world's #1 podcast for binge-worthy, easy to digest tips and insights from the world's top growth marketing leaders. Today's guest is Doug Zarkin, Vice President and CMO at Pearle Vision, a franchise with over 550 locations. Doug has had a really interesting and storied career, including helping to build out Victoria's Secret in the early days...

Top 5 rules for marketing success with Jeanniey Walden of DailyPay 08.02.2022

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge and insights into binge-able, bite-sized content for your listening pleasure. Today I'm joined by Jeanniey Walden, an impressive marketing executive who is currently CMO and Head of Innovation at DailyPay. DailyPay is a really disruptive fintech financial servic...

How to lead and optimize your marketing team in the "Everywhere Workplace" with Melissa Puls of Ivanti 01.02.2022

Welcome to another episode of 3-Minute-Marketing, the world's only podcast for easily-digestible tips and insights from the world's top growth marketing leaders. In other words, binge-able 3 minute TED talks you can listen to on the go. Today we're joined by Melissa Puls, SVP and CMO at Ivanti, an advanced IT automation firm that's on a mission to bring the "everywhere work environment" to life. W...

How to build a brand that drives demand with Amy Barzdukas 25.01.2022

Welcome to another episode of 3-Minute-Marketing, where we sit down with the world's top growth marketing leaders and they provide actionable tips and insights in bite-sized 3-minute segments for your listening pleasure. Today's guest is the very impressive Amy Barzdukas. Amy is CMO of WiTricity, an electronic vehicle charging startup. Previously, Amy was a longtime executive at Microsoft and HP....

How marketing should evolve as organizations grow and mature with Don Bush 18.01.2022

Welcome to another episode of 3-Minute-Marketing, where we interview the world's top growth marketing leaders and they provide actionable, bite-sized insights. Think of them as 3-minute micro TED talks for your listening pleasure. I'm super excited to have Don Bush, Senior Vice President of Marketing at Neuro-ID, on the podcast this week. Don is a veteran marketer with an impressive resume, and Ne...

How to prioritize your marketing initiatives to ensure success with Arjun Pillai of ZoomInfo 11.01.2022

Welcome to another episode of 3-Minute-Marketing, the only podcast where you can find binge-able tips and insights from the world's top growth marketing leaders broken down into easy-to-digest 3-minute segments. I'm honored to have Arjun Pillai, SVP of Products and Growth at ZoomInfo, on the podcast this week. Arjun has a deep background in data and is an engineer by training, but he made the swit...

The most important skillsets for startup and scaleup marketers with Enrique Hoyos of Pexels 04.01.2022

Welcome to another episode of 3-Minute-Marketing, the internet's most binge-able marketing podcast. We interview the world's top growth marketing leaders and distill their knowledge into actionable, bite-sized insights. This week we're kicking off 2022 with Enrique Hoyos , Head of Marketing for Pexels . Enrique is the epitome of the type of guest we like to have on our show. A T-shaped marketer an...

Web3, NFTs, metaverses, and the future of content marketing with Kipp Bodnar of HubSpot 28.12.2021

Welcome to another episode of 3-Minute-Marketing, where we interview some of the world's foremost growth and performance marketing leaders and distill their best knowledge into binge-worthy three-minute blocks of brilliance. We're closing out 2021 with a bang — I'm very excited to have Kipp Bodnar with us today. Kipp is CMO at HubSpot, who we've worked with closely as long-time a HubSpot Diamond P...

The antidote to treadmill marketing with Susan Ganeshan 21.12.2021

Welcome to another episode of 3-Minute-Marketing, the world's most binge-worthy marketing podcast, offering the highest value per minute. We talk to some of the leading marketing minds in the world and ask them for three-minute chunks of brilliance. Today I'm super excited to have Susan Ganeshan with us. Susan is a superstar CMO in B2B circles and is currently with Clearwater Analytics. She was pr...

How to retain your marketing talent during the "Great Resignation" with Alex Kukich of WITHIN 14.12.2021

Welcome to another episode of 3-Minute-Marketing, the podcast that's all about growth and marketing. We interview some of the world's foremost minds and ask them to give us 3-minute micro TED talks for your listening and snackable pleasure. Today I'm super excited to have Alex Kukich on the line with me. Alex is actually a friend of mine in real life. He's a very impressive individual who was prev...

Why marketers need to become "unicorn generalists" with Neal Schaffer 07.12.2021

Welcome to another episode of 3-Minute-Marketing, where we talk to some of the world's best and brightest growth marketing leaders and boil it down into 3-minute micro TED talks for your listening pleasure. Today I'm lucky enough to have Neal Schaffer joining me. Neal is a fractional CMO, international speaker, and author. He's also multilingual and speaks fluent Japanese. I'm super excited to mee...

How to succeed in your first 90 days as CMO with Kevin Alansky 30.11.2021

Welcome to another episode of 3-Minute-Marketing, where we interview some of the world's foremost growth and performance marketing leaders and break it down into nice, snackable, three-minute segments for you. I'm super excited to have Kevin Alansky with me today. Kevin is currently CMO of Jedox, but he's already known as a legend in the DC-Northern Virginia corridor of tech CMOs. Kevin had been a...

3 growth hacks that scaled a SaaS company to $10M ARR 23.11.2021

Welcome to another episode of 3-Minute-Marketing, where we pack as much value-per-minute as possible into each episode. Think of them as 3-minute TED talks for growth marketing. I'm super excited to have Guillaume Moubeche with us today. Guillaume is the CEO and Co-Founder of Lemlist, which has grown into a $10M ARR SaaS company since its founding in 2017. He's also a speaker, both locally in his...

3 Ways Marketers Can Become More Data-Driven with Maura Ginty of Mode 17.11.2021

Welcome to another episode of 3-Minute-Marketing, where we talk with some of the foremost experts in growth marketing and distill their best knowledge into 3-minute blocks for your listening pleasure. Today I'm super excited to have a real marketing hero, Maura Ginty, on the podcast. Maura is the CMO of Mode, which is a leading collaborative data science platform. Among the highlights of her impre...

The Most Underutilized Asset for Driving Exponential Growth with Jay Abraham 10.11.2021

Welcome to another episode of 3-Minute Marketing, the podcast all about micro, bite-sized, & snackable content from marketing leaders around the world. Today, I'm excited to be joined by a man who needs no introduction if you're in direct marketing circles, Jay Abraham of The Abraham Group . Jay is widely recognized as one of the most successful and impactful marketing strategists, business innova...

The #1 Growth Hack for 2022 & Beyond with Larry Kim of MobileMonkey 03.11.2021

Welcome back to 3-Minute Marketing, the world's highest value-per-minute growth marketing podcast where we interview the world's top growth marketing unicorns. Today, I'm excited to be interviewing the renowned unicorn himself, Larry Kim. For those unfamiliar with Larry, he founded the online advertising SaaS WordStream in 2007 which he bootstrapped & successfully exited for $150M in 2018. Current...

3MM#26: How Marketers Can Use Automated Email to Crush Their KPIs with Sujan Patel 27.10.2021

Welcome to 3-Minute Marketing, where we talk to leaders in the growth & performance marketing space & hem down their best insights to create the highest value-per-minute marketing podcast on the planet. My guest Sujan Patel is a serial entrepreneur & brilliant growth marketer. As Co-Founder at Mailshake, he's helping companies leverage the power of sales engagement & automation technology to fill...

3MM#25 How to Use Algorithms to Scale the Impact of Your Marketing with Brendan Kane 20.10.2021

Welcome back to 3-Minute Marketing, where we get the world's foremost marketing leaders & innovators to tell us their juiciest secrets to marketing success. Today, I'm chatting with Brendan Kane, Founder & Managing Partner at Hook Point. Brendan's a fascinating guy & his "Hook Point" methodology has been the secret weapon behind names & brands like MTV, Taylor Swift, Yahoo & Mindvalley. Brendan's...

3MM#24 How Marketers Can Use Intent Data To Drive More Pipeline with Auseh Britt of Terminus 13.10.2021

Welcome back to 3-Minute Marketing, where we talk with & explore the minds of some of the world's leading growth marketers & condense their knowledge into snackable micro-segments. Today, I catch up with Auseh Britt, who's currently VP of Growth Marketing at Terminus. Prior to Terminus, Auseh's had a successful career leading growth initiatives at brands like Bloomberg Industry Group, Business.com...

3MM#23 How Marketers Can Help Sales Close More Deals with Patrick Edmonds of Proposify 06.10.2021

Welcome back to 3-Minute Marketing, where we interview today's marketing rockstars & help them share their best ideas for the benefit of the greater marketing community. Today, I got to chat with Patrick Edmonds, CMO of Proposify. Patrick is the kind of unicorn marketer I love — before his "rocket ship" ascent at Proposify, he came from an agency where he bought every type of media you can think o...

3MM#22 The Top 5 Mistakes B2B Marketers Are Making Today with Drew Neisser 28.09.2021

Welcome back to the latest episode of "3-Minute Marketing", where we talk to the greatest minds in the marketing game today & share their most actionable insights with you. Today, I'm speaking with my friend Drew Neisser, CEO at Renegade Marketing & CMO Huddles. For those who don't know Drew, he's a well-loved, 40+-year veteran of the B2B brand marketing world. He's the guy who came up with the na...

3MM#21 The 3 Secrets to Driving Hypergrowth Online with Adam Goyette of Help Scout 22.09.2021

Welcome back to "3-Minute Marketing", the podcast where the world's top growth marketing leaders reveal their most valuable & useful insights for driving acquisition, growing brands & building demand. On today's show, I get the chance to interview Adam Goyette, VP Marketing at Help Scout. Adam has an impressive track record of being the "secret weapon" behind winning acquisition & demand programs...

Listen to the The Revenue-Driven CMO podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.