Chris Mechanic

The Revenue-Driven CMO

Business EN ↓ 231 episodes

The Revenue-Driven CMO with Chris Mechanic helps B2B and B2C marketing leaders alike solve the new strategic issues they face in today's market. Through insight-filled interviews, we unpack the best marketing secrets of today's top Chief Marketing Officers and marketing experts. Learn how the best marketers in the business today are driving efficient revenue growth for their organizations. Past guests have included CMOs from companies such as HubSpot, ZoomInfo, Gong, National Debt Relief, and more. Subscribe to get in-depth interviews with actionable takeaways delivered to your inbox every wee...

Author

Chris Mechanic

Episodes

3MM #20 How Marketing Leaders Can Evolve from CMO to CGO (Chief Growth Orchestrator) with Grant Johnson 14.09.2021 6:45

Welcome back to the latest edition of "3-Minute Marketing", where I talk with some of the smartest marketing leaders on the planet & uncover their most actionable tips, tactics & strategies. On today's episode, I catch up with Grant Johnson. He's been a tech CMO since 2009 & is currently leading the charge at Emburse, the global leader in expense management & accounts payable automation solutions....

3MM#19 Master Your "Block & Tackle" To Win the Marketing Game with Hunter Montgomery 08.09.2021 4:47

Welcome back to our latest episode of "3-Minute Marketing", where we share actionable ideas & perspectives from the finest minds in growth marketing today. On today's episode, I chat with Hunter Montgomery, CMO at ChurnZero. Hunter's been in the B2B SaaS game for awhile now, driving marketing growth for brands like Verizon Business, Vocus & Higher Logic. We decided to change up the format a bit fo...

3MM#18 The Future of PR with Scott Baradell 30.08.2021 5:08

Welcome back to another exciting episode of "3 Minute Marketing", where we tap into the minds of some of today's most brilliant growth marketing thinkers & share their best learnings with you. Today, I have Scott Baradell with me (CEO at Idea Grove). Scott leads a PR firm that's doing some innovative work re-imagining the role & impact of PR for B2B tech brands. He's excited because he's soon goin...

3MM#17 Why Growth Isn't Always About Speed with Niki Hall 24.08.2021 5:19

Welcome back to a fresh episode of "3-Minute Marketing", the podcast where we dive deep into the minds of some of today's most successful marketers to surface their best tactics and strategies. Today, I have the pleasure of talking with Niki Hall, CMO at Contentsquare. An experienced marketing leader in tech, Niki recently joined the company to help take this fast-growing company to the next level...

3MM#16 Five Secrets For Marketing Success with Udi Ledergor 09.08.2021 5:39

Welcome to the latest episode of "3-Minute Marketing", the show where we ask the greatest marketers of our time to reach into their treasure chests and reveal their best marketing gold. Today, I'm thrilled and honored to be speaking with legendary growth marketing genius Udi Ledergor, CMO at Gong. For those that don't know yet, Udi is the marketing mastermind that helped Gong become the de facto l...

3MM#15 How To Get Ahead In Your Digital Marketing Career with Shelley Morrison 09.08.2021 5:51

Welcome back to 3-Minute Marketing, the show where we interview the leading players in growth marketing & get them to share the best plays in their playbooks. Today, I'm thrilled to be speaking with a unicorn named Shelley Morrison, VP of the Global Demand Center at Domo. Shelley's had an impressive career trajectory, having overseen digital strategies for nearly a dozen B2B technology brands in t...

3MM#14: How Building A Community Can Power Your Growth Marketing Success with Megan Cantrell 03.08.2021 5:00

3MM#13: How to Recruit Effectively with Brendan Hurley 19.05.2021 5:45

#3MM Episode 0: Welcome to Three Minute Marketing! What This Show Is About 14.05.2021 2:39

3MM#3: How Marketers Can Use Curiosity to Gain an Advantage with Stephanie Moritz 10.05.2021 4:57

3MM#11: How To Be More Resourceful and Generate More Qualified Pipeline with Rob Gonzalez 10.05.2021 4:52

3MM#10: How To Pivot Your Marketing Because of an Unexpected Event (or Pandemic) with Graham with Graham Cannon 06.05.2021 5:29

3MM#9: How to Think About the Relationship Between Brand and Demand Generation with Lisa Sharapata 28.04.2021 4:46

3MM#8: The Biggest Opportunity for Spreadsheet Marketers with Rico Andrade 21.04.2021 6:30

3MM#7: Secrets of Growing Globally From the Best Brands with Jaime Punishill 15.04.2021 5:17

3MM#6: Top 7 Rules for Sales and Marketing Growth with Tim Schmidt 15.04.2021 5:51

3MM#5: How B2B Companies Can Use Intent Data More Effectively 12.04.2021 5:19

3MM#4: How To Steal Ideas From Other Industries to Reinvent Your Marketing with Casey Armstrong 05.04.2021 6:23

3MM#12: How to Build a Marketing Team Effectively with Sheridan Orr of Built In 26.03.2021 8:48

3MM#2: The Most Important Thing Brands Can Do To Lift Conversions with Peep Laja of CXL 16.03.2021 5:21

3MM#1: How to Craft Your Message in a Complex B2B World with Lynne Capozzi of Acquia 12.03.2021 6:08

MTM#34: Core Web Vitals: The Next Big Google Ranking Factor in 2021 12.02.2021 31:01

It's another episode of "More Than Marketing." I'm your host, Arsham Mirshah, and we're talking about a big search algorithm that Google will drop in May 2021 called Core Web Vitals. It will impact your SEO, so we're going to talk about what it is and what to do about it. I am honored to have two team members with me today, Alex Swope, Senior Strategist at WebMechanix, and Dave Brong, our CTO, Ch...

MTM#33: iOS 14 Roll Out To Severely Impact Facebook Advertising Measurement & Optimization 04.02.2021 21:16

MTM#32: How SEMrush Grew to 6 Million Users Through Community Marketing with Fernando Angulo 31.07.2020 34:27

MTM#31: WeChat rises in the east & Pinterest rises in the west 19.02.2020 6:19