The Revenue-Driven CMO

Your company could be using the 1st party data it already has to uncover incredible insights into its customers and what they actually want. Elise Berger is the Head of Performance and Direct Marketing at Earnest and a performance marketing badass that has led marketing efforts for other great companies like GE and Showtime. Elise shares how to make better use of your 1st-party data to drive your...

This week's episode is a little special because it's an excerpt from The Growth Clinic, WebMechanix's weekly community call where they feature marketing leaders and cover the most important topics in marketing. This week's expert is the Paid Social Manager at WebMechanix, Ben Lisca. Ben came from the world of affiliate marketing and has a wealth of knowledge when it comes to using TikTok in your a...

You need to protect your brand, which costs money but you're overpaying! Matt LeBaron is the Founder and CEO of Revvim and the CEO of New Day Consulting, LLC. Matt is a database architect turned growth marketer that has been involved in Online Startups since 1997. You'll hear about how to protect your brand better while spending less, how to combat conquest campaigns, and what new martech tools ca...

Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of both The Definitive Guide to TikTok Advertising and Facebook Nation. Dennis shares what sales teams need to do to become more effective in today's market, how to handle inbound and referral le...

Today on 3-Minute Marketing, I'm speaking with Erik Huberman . He's currently Founder & CEO at Hawke Media , a full-service Outsourced CMO that helps businesses realize their potential. His firm works with some impressive logos, including Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and many more. He recently released his book, " The Hawke Method ", which reveals the marketing...

Today on 3-Minute Marketing, I've got badass CMO Christian Campagnuolo (CMO at Revature ) back for round 2! You can check out my first episode with Christian here . This time, Christian shared his thoughts on a big topic for marketing leaders right now: staffing and retention . Specifically, "How do you find and keep great marketers, especially with all that's changed in the last couple of years?"...

Today on 3-Minute Marketing, we're trying something a little bit different. In this solo episode, Chris is going to talk you through a 3-Minute Marketing "growth hack" that you can take and apply in your marketing straight away. The hack for this episode is all about how you can build the perfect list of prospects or accounts using technographics. Chris is going to show you a Chrome extension you...

Anna Griffin (CMO of Intercom ) is back for a second round of 3-Minute Marketing! We're talking about a topic that's very near and dear to my heart, based on Anna's TEDx talk called " The Blank Page ." It's all about how changing the stories we tell can make a dramatic impact on the trajectory of our lives, careers and the companies we grow. I was excited to dig in and understand how it could bene...

Today on 3-Minute Marketing, I have the pleasure of sitting down with Leigh Caldwell, a cognitive and behavioral scientist turned marketer. He's the Founder of Irrational Agency , an award-winning author of " The Psychology of Price " and an avid blogger at his site, knowingandmaking.com . He's also a successful entrepreneur, having built and successfully exited 3 firms in the tech and economics c...

Today on 3-Minute Marketing, I'm speaking with Angela Earl . She's an accomplished marketing executive, currently CMO at RFPIO — the industry leading software for response management. Before joining RFPIO, Angela was the owner of a B2B marketing agency which she successfully exited in 2019. Angela shared an impressive (and maybe controversial) content marketing case study on LinkedIn recently that...

Today on 3-Minute Marketing, I'm speaking with the one and only Dave Kerpen — bestselling-author, speaker & serial entrepreneur. He's currently Co-Founder and Co-CEO at Apprentice , the platform that connects entrepreneurs and business leaders with smart and motivated college students. Dave and his wife also successfully exited his agency Likeable Media in 2021. Dave joined me to answer the questi...

Short description: On today's 3-Minute Marketing episode, I'm speaking with serial entrepreneur Richard Lau . He's currently Founder & CEO at LOGO.com , the logo design platform that allows you to create a great logo for your brand in minutes. One of Richard's passions is sharing what he's learned in his journey as an entrepreneur that can help other leaders be more successful in their careers, pa...

Today on 3-Minute Marketing, I'm sitting down with Alex Morrison . He's currently CMO at PearPop , an on-demand creator collaboration platform. Prior to joining PearPop, Alex has had a remarkable career agency-side, serving in leadership positions at firms like Grey Group, R/GA, AgencyNet and J Walter Thompson. Alex has first-hand experience seeing the impact of great influencer marketing and is s...

Today on 3-Minute Marketing, I'm chatting with all-around badass CMO, Christian Campagnuolo . He's currently CMO at Revature , the largest employer of entry-level technology talent in the U.S. Prior to Revature, Christian has had a remarkable career in marketing — he found his roots in brand marketing at Disney, then transitioned into agency life and built his own agency. He eventually found his w...

Today on 3-Minute Marketing, I'm chatting with Kristi Melani . She's currently CMO at Telesign , an industry-leading Communications Platform as a Service (CPaaS) that's relied on by the world's most trusted brands. Prior to Telesign, Kristi headed up growth marketing efforts for technology brands like Anaplan, Poly & Plantronics. Kristi has a contrarian perspective on evaluating marketing performa...

Today on 3-Minute Marketing, I have the great pleasure of chatting with Bob Armour . He's currently CMO at M1 Finance , a leading all-in-one money management platform that helps self-directed investors achieve long-term financial wellness. Prior to M1, Bob has had an extensive career in the financial services space, heading up marketing efforts for notable financial brands like Jellyvision & Guara...

Today on 3-Minute Marketing, I'm pleased to be speaking with Marc Ginsberg . He's currently CEO at CallRail , a marketing and call recording platform we use here at WebMechanix that helps 175K+ businesses market smarter, drive more quality leads, and turn them into customers. Prior to CallRail, Marc headed up growth marketing efforts for notable financial brands, including American Express and Car...

My guest today on 3-Minute Marketing is Narine Galstian , CMO at SADA Systems . Before SADA, Narine headed up growth marketing efforts for technology brands like Instant.ly and Nero AG. Narine is veteran tech marketing leader with an impressive track record, so I wanted to understand how she knocks it out of the park so consistently. My question for her is, "What are the top 3-5 powerhouse secrets...

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge into 3-minute TED talks for your binge-listening pleasure. Today's guest is Brian Chevalier-Jordan , VP of Marketing at Bond , a super hot fintech brand that enables organizations from any industry to embed next-gen financial products into their existing custome...

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today's guest is Gabi Zijderveld , CMO at Smart Eye , the global leader in human insight AI. Prior to Smart Eye, Gabi headed up marketing efforts for tech and software companies like Affectiva, IBM,...

Welcome to another episode of 3-Minute Marketing, the world's only podcast that interviews today's top growth marketing leaders and distills their insights into three-minute blocks of brilliance for your listening pleasure.   Today's guest is Anna Griffin , CMO of Intercom , an awesome SaaS company that breaks down the sales and marketing divide. Anna is a seasoned marketing leader with previous s...

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge into three-minute blocks of genius for your listening pleasure. Today's guest is Eric Carlson , Co-Founder and CEO of SweatPants Agency , a growth marketing firm that does paid media, CRO, email, and copywriting for subscription and e-commerce businesses. Eric i...

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into bite-sized TED Talks for your listening pleasure. Today's guest is Jeff Biesman, CMO of National Debt Relief. National Debt Relief is the number one provider of debt relief services in the country, as well as the most trusted. Jeff has an interesting background...

Welcome to another episode of 3-Minute Marketing, the world's only podcast that interviews today's top growth marketing leaders and distills their insights into three-minute blocks of brilliance for your listening pleasure. Today's guest is Tom Kuhr, CMO of Greenfly, a digital media monetization platform for sports teams, leagues, and associations. Tom has had a wonderful career helping multiple s...

Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and turn their insights into 3-Minute TED Talks for your listening pleasure. Today's guest is David Wachs, CEO and Founder of a unique outfit called Handwrytten, a company that allows users to write and send automated, handwritten notes. David has been running Handwrytten for eight years,...