The Rethink Marketing Podcast

On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss  "PFP" or "Pay for Performance Marketing."    Many media companies are going all in on only charging  advertisers once they achieve defined results.  On the surface it sounds great.  If you could mitigate advertising risk you would certainly want to take a look. On this episode  we try to educate and entertain with four things...

On episode #57 of the Rethink Marketing Podcast,  Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human.  The audience you want to reach is tired of ads, sick of commercials, and feels invaded by personalized messaging d...

On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales.  We have all been on the receiving end of being talked at,  talked down to, or involuntarily in the front row of someone's one person show.  None of these scenarios help us feel understood or meet our business needs. If 80% of our sales presentation is us spea...

On episode #55 of the Rethink Marketing Podcast,  Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council's Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi).  The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why the heck n...

On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss  all the wonderful sales lessons in the  classic children's book, "Green Eggs and Ham".  Would you listen to this podcast on a house?  Would you listen to this podcast with a mouse?  How about on a boat or with a goat?   There are so many positive sales attributes to learn from "Sam-I-Am".   Have a listen and  decide for yours...

On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix.  Essentially, we think there are four questions worthy of consideration.  First, what are expectations and budget?   Second, does the tactic reach your existing audience in a new way or open up a channel to a new segment?  Third, does it make sense for your brand?  A...

On episode #52 of the Rethink Marketing Podcast,  Eric and Colin are joined by the internationally acclaimed author, speaker and  sales & leadership thought leader Bob Burg.  If you are not familiar with Bob Burg's work and  keen insights into sustainable success in sales and business, you absolutely should be!   Sales is about discovery and controlling your activity.  We can have the greatest of...

On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix.  How will the rest of your advertising initiatives be impacted if you stop marketing on a particular c...

On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and  website user experience. What is the importance of structuring, prioritizing, and managing your website's content.   How can your understanding and effective use of content hierarchies create a  user experience that is intuitive and seamless?  Wh...

On episode #49 of the Rethink Marketing Podcast, Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully?  How significant is the power of relationship in brand?  How do businesses recover from major transgressions? What is the next stage in the evolution of branding?  This episode will help m...

On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising.  Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences.  This begs the question: when does it actually work, and when does it backfire?  What do marketing leaders and business decision make...

On episode 47 of the Rethink Marketing Podcast, we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google algorithm updates? Search engine optimization expert and thought-leader Greg Gifford joins the Rethink Marketing Podcast to let us know! Check it out! We would love to hear from...

Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share their commercial. The question is this: does humor in advertising actually work, or does it just make commercial breaks slightly more bearable?  Give it a listen!   At the very...

On episode 45 of the Rethink Marketing Podcast, we chime in on understanding when (if ever) multiple calls to action can make a big difference for marketers and the businesses they represent. Marketing theorists find themselves in one of two camps: those who advocate for a single, clear call to action and those who espouse secondary, even tertiary, softer calls to action. Which method is right for...

On episode 44 of the Rethink Marketing Podcast, speaker, author, influencer, entrepreneur, and award-winning marketer Tara Hunt joins the show to help us rethink our presumptions and misconceptions about social media’s role in our marketing plans. Stop selling and start listening--to your network and this episode! Can businesses truly realize positive ROI by investing in relationships with communi...

On episode 43 of the Rethink Marketing Podcast, we discuss "Soft Skills" and their importance to the modern-day marketer. While certifications, technical ability, and overall acumen are impressive, it's the understanding and use of soft skills that will make an impact on those you lead and collaborate with. Many marketing qualities aren’t learned in a set amount of time; instead, they’re innate or...

On episode 42 of the Rethink Marketing Podcast, we discuss "Soft Skills". Look, there are plenty of crucial sales skills you need to have a successful and effective sales career. But beyond knowing how to use a CRM, how to create a sales forecast or when to close you need to be in tune with your soft sales skills just as much as your technical sales skills. It’s great that you’re able to use the l...

On episode 41 of the Rethink Marketing Podcast, we are joined by an acknowledged authority on evolutionary psychology and conversion rate optimization Tim Ash. Tim is an international keynote speaker, and best selling author of "Unleash Your Primal Brain" and "Landing Page Optimization".He has been mentioned by Forbes as a top-10 marketing expert and by Entrepreneur Magazine as an online marketing...

On episode 40 of The Rethink Marketing Podcast, we dive into another conversation around marketing audits. Specifically, audits of your strategy and execution, and why these audits can matter a great deal to business success. As humans we need to know what is going on with everything in our lives so we can modulate, improve, or just gain understanding. Well, your marketing and sales are no differe...

On episode 39 of the Rethink Marketing Podcast, we are joined by CEO of Heficed and CEO & co-founder of IPXO, Vincentas Grinius. He explains why he is working toward internet sustainability and the crucial role planning and preparation have for business success. As a tech startup founder and entrepreneur, Vincentas has seen what works and what doesn't in building and marketing high-tech enterprise...

On episode 38 of take5: The Rethink Marketing Podcast, Eric & Colin dive into the do's and don'ts of sales contests. Sales contests can deliver many great outcomes from building morale, creating team unity and driving revenue. But there is more to a sales contest than just saying "let's do one"! What are the desired outcomes for the company? What are the desired outcomes for the staff and team? Ar...

On episode 37 of take5: The Rethink Marketing Podcast, we discuss the idea of giving in the holiday spirit! What does that mean on a marketing and sales podcast? It means as marketing and sales professionals we certainly understand the importance of reputation management and the power reviews can have on businesses and people. So in the spirit of Christmas lets support our clients, partners and th...

On episode 36 of The Rethink Marketing Podcast, entrepreneur, business visionary, author, and sustainability expert Steve Melink (founder and CEO of Melink Corporation) shares his experience starting and growing a successful business; attracting and retaining top talent; branding and brand building; separating payback from strategy; and, of course, embracing sustainability. Steve’s insights are re...

On Episode 35, of The Rethink Marketing Podcast, Colin and Eric each offer up one thing to leave behind in 2020 or at the very least to "RETHINK" it's use in 2021. certainly, 2020 had many challenges culturally, personally and professionally and as such the need to think hard on the upcoming strategies is crucial. We understand that our two items our not on everyone's list and the list is likely b...

On Episode 34, Mark Perone of Rethink Revenue joins Colin and Eric to explain his formula for helping businesses consistently set sales records year after year. We dive into identifying and replicating opportunities, building trust, Zero Point Selling, Customer Relationship Management (CRM), cold calling, and (of course!) the relationship between sales and marketing. Just because prospects aren't...