The Rethink Marketing Podcast

On episode 33 of take5: The Rethink Marketing Podcast, we discuss the idea of marketing teams all too often falling into one of two camps. First is all but ignoring lead generation in favor of branding web traffic, or another metric. The other camp is emphasizing lead generation too much and missing out on longer buying cycles, up-selling, and so on. Where should marketing, advertising, and commun...

On episode 32 of take5: The Rethink Marketing Podcast, Jami Goldstein of the Greater Columbus Arts Council joins Colin and Eric to share her experience and insight on communications, partnerships, and advertising. Marketing leaders and business decision makers can learn a lot from the complex multi-tiered, multi-objective and multimillion dollar fundraising and community engagement efforts by arts...

On episode 31 of take5: The Rethink Marketing Podcast, we look at the idea or problem of being too focused on your targeted marketing and audience segmentation. The idea of looking for the perfect client or customer, while enticing, can lead to targeting yourself right out of the acquisition conversation. We have become so focused on finding the perfect fit that we are losing out on the opportunit...

On episode 30 of take5: The Rethink Marketing Podcast, Eric and Colin look at a few different ways of approaching how to take your business to market. How should the relationship between sales execution and product development look? Should you make what you sell or sell what you make? Interesting questions. If you could ask Henry Ford and Bob McDonald these questions you would likely hear two very...

On episode 29 of take5: The Rethink Marketing Podcast, Christoph Trappe, a Top 14 Marketer, joins Colin and Eric to talk about avoiding annoying content, overcoming content stage fright, learning from your mistakes, gauging return on effort, processes for inspiring creativity, writing content that actually gets found, and, most importantly, keeping your content marketing going—doing it one time wo...

On episode 28 of take5: The Rethink Marketing Podcast, we dig into "Remote Leadership," especially related to sales teams.  There are real challenges for business leaders and sales managers here which means great opportunities! How do you effectively lead sales and marketing teams in a world of limited physical interaction? We think the lessons of 2020 are providing a clear path to rethinking who...

On episode 27 of take5: The Rethink Marketing Podcast, regional marketing leader Jenell Walton joins us to talk the king and queen of content, attention to detail, sharing best practices, public/private partnerships, and changing community sentiment. Hold on tight, because Jenell takes us on vast-ranging journey all over social media, public relations, perception forming, crisis management, and br...

On episode 26 of take5: The Rethink Marketing Podcast, Eric and Colin explore the issues of someone falling into a marketing role. This can prove an ineffective way to run your business and a miss on effectively leveraging your marketing efforts, which of course impacts sales. However, if you find yourself in this situation whether intentional of not there are ways to win and pitfalls to avoid! Ha...

On episode 25 of take5: The Rethink Marketing Podcast, Eric and Colin discuss "Black Friday" and why you should get into the game. It's not just for retail, you need to rethink that notion. The world has been conditioned to think BUY, ENGAGE and CONSUME on the Friday following Thanksgiving. In addition, the day "Black Friday" continues to turn into a longer cycle of a buying mindset. So, we say ta...

On episode 24 of take5: The Rethink Marketing Podcast, we take a look at the notion of marketers and marketing leaders, being pressured to optimize, save, and be efficient. When budgets are tight, marketing and advertising are often first to be reduced. Does spending less on marketing actually mean saving money, though? We dive into accounting costs, economic costs, and quantifying return to explo...

On episode 23 of take5: The Rethink Marketing Podcast, renowned demand generator, B2B marketer, entrepreneur, marketing influencer, and lifestyle designer Carlos Hidalgo guides us to finding our core passion, leveraging our biology, establishing boundaries, and unlocking creativity and to maximize productivity. It might be time to rethink what success looks like and embrace the paradox that puttin...

On episode 22 of take5: The Rethink Marketing Podcast, Eric and Colin discuss the marketing and advertising landscape during political seasons. What are the rules driving ad pricing & placements? How can you respond and market your business effectively in a large, crowded, and angry space?  With a little rethinking we think there are opportunities to tune out the noise and position your business t...

In Episode 21 of Take5: The rethink marketing podcast, public relations guru Gary Schneeberger unpacks how to exceed expectations, get media attention, and continue to stay “re-relevant.” Gary breaks down the formula businesses and individuals can use to find earned media success—mixing in tales of lip-syncing to Frank Sinatra, Babe Ruth’s overlooked edge, and more! If you want to build your reput...

On episode 20 of take5: The Rethink Marketing Podcast, Eric and Colin discuss website user experience optimization. It is a great way to make sure your site is serving users well. However, collecting information ad nauseum with no goal in sight could be a big mistake—and actually hurt your site performance! It’s time to hone in on a hypothesis and gather the right data. It’s time to think smaller...

On Episode 19 of take5: The Rethink Marketing Podcast we sit down with the formidable Rob Whitehouse, Vice President of Marketing and Communications for TriHealth, to unpack a variety of topics, including system evolution, local and national trends, marketing during COVID, and generally staying ahead of the ever-evolving landscape of hospital and healthcare marketing. Don’t just observe trends: Re...

On episode 18 of take5: The Rethink Marketing Podcast, We look at why many marketing thought leaders have proclaimed the death of digital display. If they’re right, will digital display rise again? Chasing the new at the expense of the tried and true is a mistake made by too many marketing decision makers. Digital display is more than run-of-site banner ads—Colin and Eric might talk about a resurr...

On episode 17 of take5: The Rethink Marketing Podcast, Eric and Colin pull back the curtain on using clickbait in your content strategy. If done with integrity, curiosity-piquing language can help your brand standout and increase engagement. Curious how? Don't miss our discussion why THIS can really help! Please send your thoughts, questions, and feedback to take5@reed5group.com. Learn more about...

On episode 16 of take5: The Rethink Marketing Podcast we have a fascinating conversation with legendary linebacker, nonprofit spokesman, and successful businessman Chris Spielman. Chris shares his thoughts on personal brand, living with purpose, and shedding timidity from life and business. Life is uncomfortable and challenging at times but understanding your brand’s core values and identity will...

On Episode 15 of take5: The Rethink Marketing Podcast looks at confusing strategy with tactic. The thought that strategy and tactic are the same is a misconception. They each have a very specific definition and purpose in marketing. One simply can't exist without the other. Send your thoughts, questions or feedback to us at take5@reed5group.com. Learn more about your ad choices. Visit megaphone.fm...

Episode 14 of take5: The Rethink Marketing podcast dives into sales funnels, layers, and the customer journey. Ask people to describe a sales funnel and enjoy the variety of answers! Sales and marketing funnels are simple to understand but complex and layered in effective use, hence the title “Funnel Cake.” Have a listen or take a bite! Send your thoughts, questions or feedback to us at take5@reed...

On Episode 13 of take5: The Rethink Marketing podcast we question the idea of digital platforms like LinkedIn killing the need to get involved in traditional networking groups. Are you really missing anything if you bail on the traditional model? Take a listen... We would love to hear your thoughts, questions or feedback. To contact us please email us at take5@reed5group.com Learn more about your...

On Episode 12 of take5: The Rethink Marketing Podcast we discuss the misconception of marketing simply serving as a support role to sales. Not only is this wrong but it is also very dangerous to the health of your business! Give it a listen... We welcome your questions, comments and feedback.  Please contact us at take5@reed5group.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Episode 11 of take5: The Rethink Marketing Podcast, we sit down with Jamie Charlton, CEO and co-founder of Saxon Financial Services to discuss sales and marketing compensation plans, understanding and engineering your business culture, incentivizing your top performers to stay, and the importance of transparency in recruiting, developing, and managing a winning team! Which brings up a question:...

On Episode 10 of take5: The Rethink Marketing Podcast we take a close look at why promoting your top sales rep to a leadership role can often times be a miss. There are many things to consider around this decision that could have lasting impact on the individual and the business.  We woud love to hear your thoughts, questions and feedback. To reach out to take5 please email us at: take5@reed5group...

On Episode 9 of take5: The Rethink Marketing podcast we talk about scalability and the notion of if the specific tactic is working how far do you push it? Is infinity an option? Take a listen. We would love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn more about your ad choices. Visit megaphone.fm/adchoices