The Rethink Marketing Podcast

On Episode 8 of take5 we discuss content or as the title suggests, why the lack of it could lead to complete nothingness as far as your marketing effort is concerned! We think you will enjoy it ! At take5 we love to hear your thoughts, questions or feedback. To contact us please email take5@reed5group.com Learn more about your ad choices. Visit megaphone.fm/adchoices

On Episode 7 of take5 we discuss the fallacy around creating a marketing campaign that goes viral. While everyone would love this to be the end result of their social marketing posts it is a little naive to expect you can make it happen. However there are some thoughts processes and tactics that may put you in a better position to take advantage of Going Viral in a shrunken universe setting. We wo...

On Episode 6 of take5 we take a closer look at the service of a Digital Audit. Are they beneficial and an essential step in understanding if your marketing efforts are connecting to strategy and delivering expectations? Are they a mandatory, must have process in your marketing universe? We think maybe! Join us today on take5 and find out what the heck that means. We would love to hear your thought...

On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the entire story? So, join us as we take a look. We would love to hear your thoughts, questions or feedback. To reach out...

On Episode 4 of take5, we talk Google my business and why it just might be the most important part of your web presence. The idea of your website being the driving force behind your online business model is worth a serious discussion. So, join us today on take5 as that’s exactly what we will do. We would love to hear your thoughts, questions or feedback. To reach out to take5 please email us at -t...

On Episode 3 of take5, we discuss Big Media and if it really can solve all of your marketing needs. As the digital landscape continues to expand and drive marketing tactics further away from traditional media solutions, the "Big Media" companies survival strategy is to position themselves as the be all and end all for marketing solutions. They have audiences yes but is that enough? Join us as we t...

In episode 2 of the Rethink Marketing Podcast, we take a high level look at Fractional Marketing. It works swimmingly in some situations, so why does it often fail? Many companies today are considering fractional marketing experts to drive their sales & marketing efforts and create "next level " marketing impact. In addition to the current business landscape it's the cost savings, the industry exp...

In episode 1 of the Rethink Marketing Podcast, your co-hosts Colin Jeffries, a marketing thought-leader, and Eric Reed, a sales and ad-tech innovator, take a look at the logical fallacies around traditional marketing equations. Marketers, salespeople, and business leaders are constantly making decisions based on the math of marketing, so what happens if those underlying formulas are wrong? Specifi...