The Rethink Marketing Podcast

On episode #92 of the Rethink Marketing Podcast,  Eric and Colin  have a fascinating conversation with Kurt Uhlir.  Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maintain it!   We  open up discussions on  terms like heritage, grinding, character.  We look at the  connection between being great in intentionality and servant leadership.  Thro...

On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degree or as useless as a degree in bovine tattoo art? Are employers putting too much stock in classroom performance? Have internships, case studies, simulations, business tours, j...

On episode #90 of the Rethink Marketing Podcast,  Eric and Colin kick off Season Two  with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition).  As marketers, we know the importance of understanding that words have meaning and the words we choose frame how we think, feel, and act!  We need to get away from saying "Unique Selling Proposition" and inst...

Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute  or so to  say thank you!  Thank you to  our  audience, our guests and the Rethink Marketing Podcast team.  Season two launches on July 6th with a brand new episode,  more  amazingly awesome alliterations and some amazing guests!    We will Talk with you then! You can listen to take5: The Rethink Mar...

On episode #79  of the Rethink Marketing Podcast,  Eric and Colin talk revenue growth.  When it comes to your sales, marketing and overall business  should you look to grow or scale?  First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing factors.  Is your business in a systematic position to scale?   Are you trying...

On episode #78 of the Rethink Marketing Podcast,  America's Rabbi, Daniel Lapin, author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers can apply ancient Jewish wisdom to find success in today's ever-evolving marketplace.  How does grasping that branding and experience marketing are spiritual functions (meaning...

On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today's business problems.  Sometimes we get stuck in our classes, that we think a sales problem must be solved with a sales answer, when the issues may actually be better solved with operations or human resources changes.  Instead of solvin...

On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for  peanuts or Cracker Jack!  The discussion is around sustainable growth efforts versus big (but often short-term) marketing wins.  It's a high level conversation to unpack when you should swing for the fences and how to approach it intelligently.  We hope you enjoy the analogies, sports stories...

On episode #75 of the Rethink Marketing Podcast,  Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach, and author, Ed Brodow.  Ed brings to light proven preparation practices, in-the-room techniques, and follow-up methods to help ensure you are at the top of your negotiating...

On episode #74 of the Rethink Marketing Podcast,  we chime in on the conversation around cultures.  It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture?  Intentionality is key, but is culture best created top down or from the bottom up?  We'll unpack foundational terms like "North Star Metric" and "Culture Clutter."We underst...

On episode #73 of the Rethink Marketing Podcast,  Colin and Eric pull up to the  speaker and communicate with their "Drive Thru" Voices!  Why is it we are not afraid to ask for exactly what we want  when ordering fast food but often struggle to communicate clearly what we want in our professional endeavors?   Often in our lives we are presented with  "Known Truths"  and  the importance of clearly...

On episode #72 of the Rethink Marketing Podcast,  Colin and Eric  are joined by Bryan Kramer, the father of the human to human business movement, to have a conversation around  human-to-human (H2H) marketing.  Bryan discusses demographic targeting vs. psychographic targeting; why B2B and B2C are really just H2H; and a host of other insights that will help take your marketing efforts to the next le...

On episode #71 of the Rethink Marketing Podcast,  Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success.  Are these philosophies and approaches still foundational to marketing success?  Does the first mover always have an advantage, or can rushing into a tactic actually be a disadvantage? We take a look back to gain insight and understan...

On episode #70 of the Rethink Marketing Podcast,   Colin and Eric rethink another piece of conventional marketing wisdom.  We've been told to write at a third grade level to reach your audience at their lowest common denominator.  Which begs the question, is your audience really that unintelligent that you need to spoon-feed them?  We would like to think there is some facetiousness in that recomme...

On episode #69 of the Rethink Marketing Podcast,  Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later...  In Eric's one on one conversation with Cincinnati influencer extraordinaire Laura Arnold (although as Laura points out the term influencer is shifting to "Content Creator"), they unpack the power of Passion & Purpose.  They have strong influence in our...

On episode #68 of the Rethink Marketing Podcast,  Colin and Eric take a look at experiential marketing.  What is it exactly ?  At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers.   When looking at experiential marketing as a tactic there are three core elements that have to be addressed,  active participation, promotion of brand valu...

On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr.  Henry built an incredibly successful design and consulting business from understanding that value to the client is paramount.  There are two types of marketing campaigns, growth and revenue.   If you are serious and intentional in your desire to build your business and awareness of your...

On episode #66 of the Rethink Marketing Podcast,  Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis.  Growth hacking is not just a buzz phrase it is simply the way we  absolutely need to market today. We open up the ideas of  learning fast, the role of variables and intentions and hacking optimization.  In todays...

On episode #65 of the Rethink Marketing Podcast,  Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis.  Sean explains why marketers need to use the scientific method to optimize results and create efficiencies.  To win in the attention economy and to scale rapidly (also called "hacking growth") marketing decision-makers have to seek be...

On episode #64 of the Rethink Marketing Podcast,   Colin and Eric give big props to email marketing.  As a tactic in the marketing arsenal it is under used, under appreciated and  misunderstood.   In today's marketing culture the  demand for personalized and human connections with audiences is paramount! Audiences are people after all.   Email as a marketing tactic can and should be playing a part...

On episode #63 of the Rethink Marketing Podcast, Colin and Eric  open up a conversation around influencers, created characters, spokespeople and endorsers.  Can leveraging these personalities in a marketing plan  translate to  powerful marketing?   Can it be your fast track to trust ? You know the names, you know  faces and you know the voices but how do you align with the desired "Persona" for yo...

On episode #62 of the Rethink Marketing Podcast,  we  jump in with world renowned content marketer Christoph Trappe!  Christoph joined us on episode 29 to share the importance and need to celebrate your content.  Since he last joined us, Christoph has been helping influencers, advertisers, organizations, and leaders go live with his "Going Live"  podcast and accompanying book about how to use live...

On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations.  What role does it play in the overall marketing plan?  Is it a campaign or a strategy?   Can you hold public relations results to strict expectations and should you?  In this episode we discuss the notion of creating notoriety before you can influence and the power of relationship in the public relations spa...

On episode #60 of the Rethink Marketing Podcast, Colin and Eric are joined by Cher Jones who is proof that it's hard to ignore awesome!  Cher's experience as a personal branding coach and her expertise  in social media training  for the corporate world make her the the perfect person to talk a little 'Human Powered Marketing" with!  Companies, leaders, employees, experts and industry influencers ...

On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of "just the department."  Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand.  So why does that matter for today's advertising leaders and market...