The Rethink Marketing Podcast

On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some through-lines many of the guests spoke about, and Eric reflects on some of this year's non-guest episodes.  Marketing and sales, growth and scale require the ability to look around...

On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved.  How do friendships turn into business, and how can salespeople create authentic relationships without "selling"?  Let's become known, liked, and trusted without sacrificing authenticity.  It may be easier said than done, but Colin and Eric tackle it anyway! Yo...

On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems.  When should sales leaders implement, improve, or rewrite their sales system?  When is it time for some good old fashioned sales training?  Let’s distinguish between symptoms and underlying conditions to make sure we are firing the silver bullet at the right werewolf...

On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle.  Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands.  She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR and CPG.  So get in line for a crave crate of mar...

On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint.  Richard  talks through the six fears every human faces, how marketers and business leaders can find success through the "three A's," why and how to cut clutter and create clarity, and more!  Richard's mastery of the English lexicon and direct communica...

On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more important for advertisers and marketers to leverage.  So why do buying funnels matter so much?  How do business leaders leverage this understanding to win in the marketplace?  Tune in...

On episode #111 of the Rethink Marketing Podcast,  Eric and Colin visit Singapore virtually, to have a conversation  with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast Asia.  She has a wonderful story to tell and we are so glad to share it!  Her journey is about passion and work ethic, about building and maintaining a brand, and calling upon...

On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation's leading voices on racial reconciliation.  From virtue signaling to turning a blind eye, marketers and sales leaders take dramatically different approaches to trying to reach diverse consumer groups.  As demographic trends in the United States change, it's crucial for advertisers, brandin...

On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands.  “Sonic branding” is the strategic use of audio elements to build and reinforce brand elements.  It goes way beyond jingles and license-free music beds!  So...

On episode #108 of the Rethink Marketing Podcast, Eric and Colin interview Jay Baer, an entrepreneur and guide to more than 700 brands.  The best way to grow your business is for your customers to grow it for you, but most brands don't have a strategy for word of mouth.  Jay provides insight on ways to change your customers' experiences to trigger them to talk about you.  Smaller businesses genera...

On episode #107  of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse.  When someone starts calling "code blue," on your business, you don't have time to strategize for the next 5 years.  Instead, you have to get the heart beating again and the lungs working with leads...

On episode #106  of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences.  What do marketers need to know to ensure their messages still resonate with the right audiences?  How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving desires?  It’s often a quiet tri...

On episode #105  of the Rethink Marketing Podcast,  Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson.  Cory unpacks his experience coaching clients through finding an integrated life.   Too often, sales and marketing leaders are "on" 24/7, which leads to sacrificing creativity, relationships, wellness, and even job performance.  Cory explores ways to balance work a...

On episode #104  of the Rethink Marketing Podcast,  Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants.  Cameron unpacks his learnings from leading 4,500 associates, his $90+ million exit to Ruth's Chris, and more.  His tips for hiring and empowering the right people, what he has seen work with compensation increases, bonus...

On episode #103 of the Rethink Marketing Podcast,  Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory.  Regardless of your political leanings, Mark Mallory will help some great insights to his learnings over decades of public service and private consulting.  The value of "knowing your constituents" and understanding what matters to...

On episode #102  of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa?  A common misconception among advertisers and brand builders is that the other discipline isn't worth observing and learning from.  Our trusty co-hosts dive in to see whether or not that's true!  Is closer marketing and sales alignm...

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett.  Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing.  During this conversation, Jason provides insight to marketers and brand leaders on how to separate the "who" of influence(r...

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart.  Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-driven marketing professionals, Jerry has authored scores of articles and white papers on best practices in digital and direct marketing hiring and recruitment.  He has placed over...

On episode #99 of the Rethink Marketing Podcast,  Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience!  They talk software, marketing trends, COVID learnings, and even share some personal stories!  No prep, no previews, and no censoring questions: it's just Colin and Eric talking off-the-cuff about topics our audience proposed.  It's an episode you won't w...

On episode #98 of the Rethink Marketing Podcast, Eric and Colin are joined by Marcus "The Sales Lion" Sheridan.  Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author, including They Ask You Answer.  On this episode, he unpacks how to understand successful communication frameworks, noticing trends, storytelling through content marketing, a...

On episode #97 of the Rethink Marketing Podcast,  Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn.  His story  has always been about learning to learn. His energy and focus rests solely in the belief of never missing an opportunity, making yourself invaluable and always breathing life into your brand, it never stops. This is an amazing, lively conversation that will...

On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop.  Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause and establish a baseline.  We've all heard that intentional rest helps spur creativity, innovation, and solutions, but where are we supposed to carve out that extra time?  In m...

On episode #95 of the Rethink Marketing Podcast,  Nick Westergaard joins Colin and Eric to  talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify".   The lines between branding and experience keep blurring and blurring.  It has become increasingly difficult to understand what is true branding and what is experience marketing. ...

On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance.  In sales, getting game film can be pretty simple---as long as the prospect or client knows they are being recorded.  In marketing, it gets a little bit trickier--do we really want to track keystrokes all day or watch videos of ourselves doing conversion rate optimization? ...

On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses.   An increasing number of company leaders are turning to services outside of their core offerings.  What questions should we be asking to identify side hustle opportunities for our businesses?  Side hustles have evolved over the years to empower businesses to grow revenue, lower costs, or...