The Retail Influencer

The French Market is definitely an appealing target for any company. But in order to enter the market, a manufacturer must first prepare and ask itself some questions. For example, should you use an agent, a wholesaler or go directly, or perhaps use another road? How do you seduce buyers? What drives consumers? ... These and other questions are addressed in today's episode with Mathilde Imrie of S...

In the news this week  Newpharma helps the Colruyt Group in preventive healthcare Carrefour Belgium and Takeway.com start a test to deliver groceries  Retailers help Pink Ribbon to fight breast Cancer Anuga and Innova Market Insights enhance their collaboration Hosted on Ausha. See ausha.co/privacy-policy for more information.

Inflation, Purchase power , e-commerce or customer experience. These are just some of the parameters that retailers have to juggle with today. For this episode, my guest comes from a major player in the food retail industry. Alexandros Boussis , Senior Vice President Commerce & Marketing at Delhaize Belgium discusses with me about all these aspects. As you will hear, he was very candid and ope...

In the news this week :  Tough year due to inflation, so Jef Colruyt tells it like it is.  Happy Birthday AH Foundation It was a big week at Delhaize The agenda for october with SIAL Paris and the Mercury Price Hosted on Ausha. See ausha.co/privacy-policy for more information.

Cycling is today more and more popular as a mean of transportation, a mobility solution for your employees, or even a sustainable delivery method. As a specialised retailer, Bike Republic intends to offer solutions for all cycling enthusiasts.  As the group is expanding, I thought it would be nice to have a chat with Wim Teerlynck , General Manager of Bike Republic . During our chat, Wim explains...

In the news this week :  Comeos and its members save energy CLC Luxembourg involves ambassadors to promote shopping in the country Kiabi freezes prices on selected winter items Carrefour Express is 25 years old Albert Heijn helps you find your products Cru number 4 opened in Dilbeek Frits van Eerd avoids an ackward family sunday Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode my guest is MICHEL KOCH from DIAMART CONNECT. Together, we discuss three major trends in retail : Resilience in times of crisis, digital transformation, and of course CSR. I also took the opportunity to ask him to unveil the next Connect Lille which will take place in November.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

In the headlines this week Patagonia gives his shares to the Earth I don't know how money laundering works, but the dutch tax authotrities suspect that Jumbo's CEO Frits van Eerd does.  Saveurs et Metiers launches awards  Amazon Belgium comes in peace but doesn't say when Agenda : remember DMEXCO is next week, Sial Paris is in a month so get your tickets in order.  Hosted on Ausha. See ausha.co/pr...

Let’s review a few facts about palm oil. Why is it used so often? Is it bad for the environment or is there such thing as a sustainable palm oil production? How is it viewed by retailers and consumers?  To answer these questions, my guest is Michelle Desilets, Executive Director of the Orangutan Land Trust,. For many years, she has watched closely the evolution of the industry and she also partici...

In the news this week,  - Test Achat/Test Aankoop and retailers disagree on semantics - Kruidvat will use a new DC in Oosterhout - Action has a new General Manager - Cactus will save loads of paper  Hosted on Ausha. See ausha.co/privacy-policy for more information.

The food industry is in full transformation, consumers modify their habits drastically and all those changes are opportunities for manufacturers and producers. In this episode, Jean-Gabriel Mollard from SIAL Network, highlights the main trends of the food industry worldwide and of course, unvails a bit of what's to be expected at SIAL Paris in October.  Hosted on Ausha. See ausha.co/privacy-policy...

In the news this week,  the battle to maintain the purchase power : how do retailers react and the harsh negociations between retailers and manufacturers Makro/Metro asks for protection  Hema tests mobile payments The agenda of september : Dmexco and the Négoce Connecté Hosted on Ausha. See ausha.co/privacy-policy for more information.

In today’s episode my guest is Doriane Magnus from Kiabi Belgium. Together we talk about customer experience both online and in store. And we also chat about the efforts the group makes when it comes to sustainability.  Hosted on Ausha. See ausha.co/privacy-policy for more information.

Data is a topic that nobody in retail can ignore. But do you truly understand the concept? Are retailers going in the right direction? And what about the human factor?  In this episode, I chat with Edouard Beaucourt from Snowflake . Together we discuss the challenges and opportunities linked to data management. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Could retail and the food industry function without any packaging? Often, and for various reasons, packagings are seen as a necessity. On top of that, they are a strong marketing tool as well. So, a world without packaging sounds hard to believe.  But in the recent years we have seen the rise of packaging free supermarkets and they prove that a packaging-free grocery chain is possible.  An example...

The last mile is today a challenge for any retailer when it comes to home deliveries. Many parameters come to play in the equation and we see different solutions proposed by retailers or startup companies.  In this episode, my guest comes from YPER , a dynamic French startup founded in 2016. Alexandre Meynadier , Commercial Director took time to chat with me and explain how the collaborative appro...

Pricing is an important element in your strategy. Instinctively, you might think that the lowest price is the one you have to apply and aim for. But is it so? Maybe price sensitivity is something you should measure? It is quite an interesting topic and to talk about it, my guest is Jérôme Laurent from Pricinghub . Together we chat about how retailers can study, measure and optimize their strategy...

In this episode, I chat about field marketing with my guest Jari Anttonen from Znapio , a company specialised in mobile solutions.  When it comes to field marketing, I have quite some experiences. In previous lives, I have been on the road and have had the joy of alternating miles with visits to sales outlets. And I also know what it’s like to have to manage a team of field sales representatives....

My guest in this episode is Mathieu France , Founding and Managing Partner of Mediafield .  Together we discuss openly about a few of the trends animating outdoor advertising today. Mathieu also shares his advices and explains what your main purpose should be when planning an outdoor campaign.  It was great to record with him as one can hear how passionate he is about his field.  Hosted on Ausha....

The wine industry is close to the land. Winegrowers listen to, and cherish their soils. In recent years, some have even embraced biodynamics. To talk about this topic, my guest today is Gérard Bertrand , President of Gérard Bertrand Wines . He is a major producer in the southwest of France and above all a fervent defender of the earth and the values of biodynamic farming. Hosted on Ausha. See aush...

It’s time for another chat with a start-up. Diane Noyes founded Cool Beans Foods and created a range of meat alternatives based on…you guessed it: beans. As it is the purpose of this kind of episode, I let Diane present her concept and also we discuss the struggle and challenges that a young start-up can encounter when starting from scratch.  Hosted on Ausha. See ausha.co/privacy-policy for more i...

The relationship between a brand and its customers has evolved considerably in recent years. And as you all know; the digital era has further accentuated the need for a brand to participate in an active discussion rather than a passive one. As a company specialized in customer relations, Eloquant decided for its 20th anniversary to do a study and look at the customer-brand interactions. To talk ab...

The FMCG professionals obviously know about the existence of GS1 , the organisation whose mission is to make the supply chain more efficient by offering global standards for the identifying, capturing and sharing of data.  But did you know that the organisation recently launched a program designed to help you optimise your brand’s presence in all different channels online and offline?  To discuss...

You probably all have heard about the Silicon Valley, but have you ever heard of a Retail Valley ? Well actually, if one place can claim this title it should be the region of Lille in France. Strategically, the city is very well located and the region has a rich history of economic development. To explain more about the region and why it is " the one and only Retail Valley ", I invited Luisa Delat...

In today’s world, consent is really important especially with the GDPR requirements. If your company is active online, doing business, even with a simple website or blog, you should make sure your activities are in line with the legislation.  My guest in this episode is Olivier Chouraki , President of Consent Manager . He agreed to talk about cookies, GDPR obligations and other concepts linked to...