The Renegade Lawyer Podcast

What do you most value? Why are you really in business? (No, really!!) In this interview, Ben Glass the importance of making tough decisions as a business owner, specifically in the legal industry. He reflects on his own experience owning two businesses, and the mistakes he has made along the way. Ben emphasizes the importance of being present and focused on family, which has been a driving force...

Millionaire Maker and author Dan Kennedy and Great Legal Marketing's Ben Glass discuss the importance of trust-based marketing - Kennedy argues that the higher up the pyramid one goes, the more people are paid for who they are rather than what they do Kennedy argues that resumes don't matter unless one is seeking a low-level position    Kennedy argues that the current environment of dist...

This is a recording of an "emergency call" Ben Glasd did with members at the very beginning of the pandemic. The marketing lessons are golden, but the mindset lessons are more important. If you are a sub 7-figure law firm and want to grow to $3-5 million, the most important thing that is going to have to happen that you are going to have to be a different person. Ben and his team talk bo...

Jackie Schaffer is the founder and CEO of Clearbrief. On this podcast Ben and Jackie discuss: Jackie's  background as a litigator, first at Paul Weiss, then as an Assistant Attorney General in Alaska and Washington State.  Her frustration with the archaic process of legal writing, specifically with citations. How her experience with a pro bono case, where she successfully helped a woman and h...

In the last episode I explained how lawyers can leverage the time and money they are already putting into local seminars to create more referrals. In this episode, I explain the marketing and philosophy behind running a seminar to teach lawyers how to do ERISA long-term disability cases. We charged $8,000 per firm for the sold-out seminar, but this was about a lot more than creating a short semina...

To the extent that a small law firm uses events to acquire clients, it's usually a one shot deal. The seminar is marketed, potential clients are put into a room (often to eat the chicken dinner you paid for) and then prospects are either closed or they aren't. That's not very efficient. What if you could put "tribal leaders" into your room - folks who can refer clients to...

Marco Brown and Ben Glass - How to Build a Family Law Practice That Could be Scaled to Nationwide. Ben and Marco Discuss: The number one job of any attorney is to feed YOUR family How to build a practice that allows you to be out of the country for a month at a time A very challenging beginning to a law career What Marco learned from Lee Rosen How his team of 12 attorneys is organized How Marco th...

In this episode, Ben Glass and Eddie Hanline discuss the field of paid digital marketing for lawyers.  Is Ben anti-paid digital advertising while Eddie is the paid digital guy? Which is harder? Generating a lead or dealing with everything that comes after the lead is generated? How Eddie jumpstarted his wife's personal injury practice. It is really possible to scale a practice 200% in a year?...

Most lawyers are dissatisfied with the leads and clients that their marketing dollars produce. When they come to us for coaching, this is almost always their "major issue." When we ask, "Do you record your calls and listen to what your team is saying to people about you?" the answer is almost uniformly "no." You should be listening to your calls. Pre-pandemic BenGlass...

In this episode, you get to listen to one of Ben's coaching calls with two lawyers running a small contingent fee law firm. They are frustrated by the constant bombardment of emails and phone calls from marketers all having "the solution" to their marketing problems.  Topics include:  Ben's superpower with helping small law firms get more cases, make more money and still get ho...

Gyi Tsakalakis is one of America's greats in digital marketing for lawyers. But it's almost unfair to include the limiter "digital." Gyi understands marketing! He also understands that the internet is a media through which lawyers market. It's one media amongst many. Our discussion topics include: Steps to take if you have just started your own law firm and are starting yo...

Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees . Today he and Michael DeLon ( PaperBack Expert ) discuss Visioning for your life even when you don't have a clue as to how you will get...

"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben Glass This is the amazing story of ho...

This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory. How I fell for marketing vulture tricks early on The $299 investment that changed my life. How I marketed whe...

Ashley Rawlins (aka " Car Crash Ash ") spent the first eight months of her legal career as the managing partner in a law firm she soon discovered was living in the world of unethical conduct. Disgusted by what she saw, she walked out - without a business plan but with a fierce determination to succeed and to build a practice where the client is well-served. She's now famous in San D...

According to many reports, most lawyers just aren't all that happy with their lives. Many don't make a lot of money, hate the work they do, don't like the teams the have hired, and are doing work for clients they don't like. That life is miserable yet the "leaders" in the profession largely don't have a good answer to this, preferring the "well, you knew wha...

Another classic from the Great Legal Marketing vault. A discussion with long-time GLM members Rep and Simone DeLoach and Rep's experience coming into his father's very well-established law firm in Florida and making his own mark on the world. We talk about print newsletters, seminars and webinars and the whole experience of coming into a law firm owned by one of your parents. We also dis...

When lawyers, doctors or other professionals seek out "coaching," its usually an effort to solve a marketing problem. Everyone wants more patients, more clients. Marketing and sales are actually pretty easy problems to solve - but better marketing won't get you where you probably want to be until you change your mindset about yourself, the profession, and what "happiness"...

In another "classic" episode, Ben Glass and his mentor, Dan Kennedy talk about the realities of being the leader of a law firm. When you run a law firm you demonstrate that you are different from 95% of all lawyers. As a law firm leader, your habits and practices about managing your time must be in the superior range as you cannot afford to have your time wasted. Ben and Dan talk about s...

Ben Glass and Alex Valencia, of We Do Web , talk SEO for lawyers in this ultra competitive digital marketing world. Alex delivers on the “5 Pillars of Digital Marketing” and why lawyers should stop blogging right now. Ben wonders “haven’t lawyers written everything they could possibly write on the law and didn’t they do that 10 years ago?” Alex Valencia is a marketing specialist and co-founder of...

Takeaways from the National Trial Lawyers Miami Summit and the 2008 financial crisis. Ben chats with SMB’s Bill Hauser about how to reconstruct your identity to become your future you! Bill is the CEO of the SMB Team, speaker, (newly married) husband, marketing magician, and dirt bike enthusiast.  Bill has interviewed both legal and business tycoons. He's had the pleasure of interviewing: Mag...

If you want to learn how to maximize your referrals, even double or triple the number of cases you get sent from the same person than you can't miss Ben's conversation with Tom St. Louis. Ben and Tom talk about how to maximize referrals, persuasion triggers, and Maslow's hierarchy. Find Tom St. Louis at SmartLawyerMarketing.com Tom St. Louis is a marketing consultant with decades of...

The number one issue facing law firms today is talent acquisition. The number two issue is talent retention. Law firm culture expert Bill Biggs talks with Ben about an improved hiring process because “your people are everything.” Ben makes a very special offer on the call and they both talk about what law firms can do to grow their teams so that people who could leave and compete with them not onl...

Lawyers tend to be horrible at time management. In this classic recording from Great Legal Marketing, we discuss how to fend off the time vampires, get control of your phone and how to become militant about guarding your only irreplaceable asset! Rem Jackson is the CEO and Founder of Top Practices. Rem has over twenty years of experience in coaching  business leaders and professional to reach thei...

Hey, Ben, how does your program compare to [name a marketing guru], where I riff on Ken Hardison, Rjon Robins, Richard James, Bill Hauser, Mike Mogill, Seth Price, Andy Stickel, and Lawyerist! I also answer the question of why I never guarantee success! Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great L...