The Re:DEFINE Podcast

Send us Fan Mail In this episode I just wanted to let you know what’s coming down the pipeline so you can be prepared.  For sure more classes, both free and paid.  And in fact by the time this riposted releases, I’ll probably have target dates for March and April and what the launches for those months will be.  There are also books in the works, a series called re:DEFINE The first one I’ll be rele...

Send us Fan Mail Going into the launch of my first masterclass, I was a bag of mixed emotions.  Excitement and fear, enthusiasm and doubt. Now that the class is done, I’m no less a bag of mixed emotions — except this time, all positive. Did it go perfectly?  Far from it.  And besides, there’s no such thing right?  It went the way it was meant to and I couldn’t be any happier about that. From a num...

Send us Fan Mail Despite what I said in the last episode about your appearance not being an important factor in your content, how you present yourself is.  The impact of your message rests on your ability to communicate.  So make sure you work to continually improve your presence and communication skills so that your message lands with your audience.  Yes it’ll take time and lots of repetition.  B...

Send us Fan Mail In a visual medium like video, how important is your appearance? There are undoubtedly many differing schools of thought on this but here me out.  If someone is going to judge me and the value I bring to the table based on my appearance, then that’s likely someone I don’t want to want to do business with. I’d rather someone follow me for the substance of my content than my brand o...

Send us Fan Mail My suggestion is that you be both☺️ What I’ve found in my career is that I gain a deeper understanding of thing when I teach it.  As my network marketing business grew, I had to step into the teacher role and help my team get the results I was getting. It’s the same with content creation.  Publishing content everyday pushing you to grow and really deep dive into your chosen topic....

Send us Fan Mail No matter how much you know or how far along you are on your journey, you’ll always experience fear in one form or another.  So when it comes to new tasks and endeavors, do it scared.  If you’re working to break into a new field or expand your career (like I am at the moment) into different territory, you’re going to feel a high level of uncertainty.  The unknowns and what ifs, th...

Send us Fan Mail If you truly want to change your circumstances and create new outcomes in your life, you have to continually challenge yourself.  A good indication that you’re not challenging yourself enough is if the results and outcomes in your life aren’t growing, aren’t expanding.  Many good people put so much effort into creating new outcomes but because they do it within the confines of the...

Send us Fan Mail How you do one thing is how you do everything. It does you no good to half-ass anything, even the things that you may not be excited and enthusiastic but have to do anyway. I’ve heard it said that employees work only just enough to not get fired and employers only pay just enough to people not to quit.  That’s a pretty sad state if you ask me. Whether I’m making $1,000 an hour or...

Send us Fan Mail During a recent Facebook LIVE I was asked the question, “What’s your opinion on ethical manipulation ?” I was baffled.  I hadn’t actually ever heard of the term before and I didn’t even think those two words could be used together. Manipulation is taking away someone’s choice while making them think they still have one and then having them do something they otherwise wouldn’t — al...

Send us Fan Mail Overwhelm is as common an experience and any other, I think because the desire to “do more” is a natural human tendency.  And especially if you’re an entrepreneur, overwhelm us just par for the course. So if it’s normal and common, how do we then deal with overwhelm when it shows up? I have a simple process. Pause.  Take a deep breath.  And then tackle the next thing that’s immedi...

Send us Fan Mail Niching down and getting more specialized with your business and content is advised by most industry experts.  I’ve begun really looking at how I can further niche down as I create and roll out the programs and classes I have planned for this year. For this episode, I want to discuss a misconception of niching down and the mistakes I see people make when launching their offerings....

Send us Fan Mail At the end of 2022 I decided to take the Live 45 Challenge — a challenge created by the BizBros Luis and Luis over at the Content is Profit podcast of going live every day on Facebook for 45 days straight. Initially, I did it as an experiment to see if Facebook lives were still a viable strategy to grow my audience. Now that we’re well past the 45 day mark, I’m happy to announce t...

Send us Fan Mail It’s normal. When you publish content you open yourself up to criticism and judgement.  And some of it can be very nasty indeed. I know it can sting.  Reading a hateful comment of your content can feel like a personal attack. But do your best not to let it get to you because the ugliness a person displays online isn’t a reflection of you or your content but rather a reflection of...

Send us Fan Mail “The market is over saturated.”  I’ve heard that excuse time and time again.  But what does it really mean? People have told me this for network marketing, for nutritional supplements, for weight loss products, and now for online marketing and content creation. I’ll put it plainly.  There’s no such thing as over saturation (at least not how most people use that excuse for) With co...

Send us Fan Mail There’s a natural tendency with content creation and publishing to want to put your best foot forward, to show up as the authority and expert on your chosen niche. As well we should.  Informational content is important and delivers a level of value to your audience. However, we have to also remember that people connect to stories and that part of what makes stories compelling is t...

Send us Fan Mail Culture in your business goes much deeper than team building activities and group dynamics.  It’s more than nurturing relationships and growing connection. While those things are important, the essence of culture is what you stand for, the principles and ideals your business exemplifies. Do you have a profit driven culture or a community driven culture?  Is it a culture built on c...

Send us Fan Mail When I first tried my hand at content creation back 15 years ago, much of the conversation around building an online business was about branding yourself. I heard this advice repeatedly: You have to “BRAND YOURSELF” to be successful online What the heck does that even mean?😆 One of the major issues in network marketing is the education process watering down important principles (...

Send us Fan Mail Yea I totally though I knew how to poach an egg.  I mean, how hard can it be?  I saw someone do it on Instagram so I know I can definitely tackle it. Nope.  How wrong I was. My first try at poaching an egg was just short of a disaster.  That’s the allure of the internet right?  Makes things look so simple and accessible. I realized that this is the gateway mindset that leads down...

Send us Fan Mail Limitless possibilities.  We may hear that a lot, especially in the personal development space.  But do we really believe it?  Or has life convinced us to put our dreams aside in the name of practicality? My advice: Dream BIG again! If I’m an example of anything, it’s that anything is possible in life IF you believe it.  I’ve certainly seem and done some pretty remarkable things,...

Send us Fan Mail Influencers and aspiring influencers, listen up because today is your day! I’m so excited and proud to announce my very first online class, the INFLUENCER MASTERCLASS Happening February 27th - March 1st at 11am eastern each day via Zoom   You can register at this link: http://ronniecruz.com/masterclass In this masterclass you’re going to get everything I’ve learned in the past 12...

Send us Fan Mail Good communication is a common sense standard in all aspects of life.  In the world if business and leadership, it’s a non-negotiable.  Since this is the case, it’s always good to remind ourselves that listening is the more important aspect of communication, especially in this digital age when we’re engaged in so much “broadcasting”.  Take a breath.  Pause.  Make sure you’re actua...

Send us Fan Mail When faced with difficulty and challenge, it’s easy to fall back into autopilot.  The systems and  put in place through millennia of human social structures allows for us to almost coast and have many decisions made for us (at least in the most basic survival needs, generally speaking). And it’s ok.  Sometimes we need to fall back and be able to lean on these support systems.  Jus...

Send us Fan Mail I’ve said in the past that you shouldn’t change virality with your content.  Well, after hearing a talk by Natalie Ellis of Boss Babes I’m inclined to revise my stance.   Virality is important.  There’s no getting around it if you want to grow on the social platforms.  Virality should be incorporated into your content not in the sense of copying viral trends but in modeling viral...

Send us Fan Mail I’ve heard the advice from a few different sources recently: be careful not to be too advanced or technical or specialized with your content because you may end up talking over people’s heads.  I get it.  And there is some truth to that. However, we have to be careful to not interpret this as saying dumb down your content so that you can reach more people.  Remember, you don’t nee...

Send us Fan Mail This question comes up often.  And really it’s merely a reflection of a person’s self doubt.  I understand doubt.  I understand that uncertainty and risk are difficult to face. I also understand that the doubts and “what ifs” only exist in the mind of the doubter. The negative outcomes you’re entertaining in your mind are no more likely than possible outcomes.  So why focus on the...