The Re:DEFINE Podcast

Send us Fan Mail Part 2 of why people are afraid of content creation we discuss the following: 4. “I can’t think of content” This is another legitimate concern especially given the standard of publishing at least one piece of content every day.  It certain was a worry for me.  So here are a few things you can do - before starting out make a list of at least 25 topic ideas. This will help kick star...

Send us Fan Mail There are a lot of reasons people are afraid and reluctant to get into the content creation space. In this two part series, we’ll explore the ones most often expressed to me.  1. “I don’t know how to make professional quality content.” You don’t need to.  While I recognize the growing demand for content of high production value, this is not a real barrier to getting started.  Your...

Send us Fan Mail The default setting is how you revert to when your conscious facilities aren’t engaged.  We all have a default in every aspect of life.  And it’s a matter of knowing what that default is if you want to make changes.  This level of awareness is important in developing a high performance and success mindset.  For example, my defaults around my health is such that I always get a regu...

Send us Fan Mail Here’s Part 2 of why network marketers fail on social media. Perhaps the most important reason I wanted ti lean on social media and content creation for my marketing was to grow my audience.  After all, the health of any network marketing business rests on the health of one’s “list”. With the social media “list” being your audience, it stands to logic that you’ll want to consisten...

Send us Fan Mail In this two part series, I go over the Top 5 mistakes network marketers make on social media.  Part 1 primarily discusses our misconceptions of marketing.  - marketing is sales - marketing is advertising - social media is the avenue to broadcast While all those things aren’t inaccurate, social media requires much more nuance in  how you present your “marketing”. 1. You can’t alway...

Send us Fan Mail When is the right time to change network marketing companies?  Is there a right time to change network marketing companies? It depends. If you’ve struggled to reach your goals then likely it’s a skills and personal growth issue rather than a company issue.  Switching companies isn’t the answer to your network marketing woes.  If you have reached a high level of success and achieve...

Send us Fan Mail Positioning yourself as the only game in town is much more dangerous than you know.  Not only will this narrow your potential for success, but it also put your business at risk of collapsing the minute you make a bad decision.  It’s really a question of good leadership. A good leader fosters an environment where people have enough autonomy to self-actualities.  This gives them age...

Send us Fan Mail If we’re going to Re:DEFINE network marketing, one of the most important fundamental shifts we need to make is in our  systems . Network Marketing systems have historically been designed to create one result: RECRUITMENT.  The faster we can help the incoming distributors recruit their first handful of members, the more likely they are to stick around. But with that version of the...

Send us Fan Mail Over the years, I’ve watched countless people attempt to build multiple network marketing businesses simultaneously.  And I’ve never seen a single one succeed.  At least not by my personal standards of what success looks like in network marketing.  And though I’m working to Re:DEFINE those standards, it certainly doesn’t include hopping company to company, sometimes juggling two o...

Send us Fan Mail With our ever shortening attention spans and diminishing ability to focus, it’s easy to get pulled into new ideas and ventures.  The business and marketing worlds are very much driven by the next shiniest objects.  But if you really examine it, the most successful, the highest achievers and performers don’t actually have a million plates in the air spinning… not simultaneously at...

Send us Fan Mail Growing a vineyard, growing any type of garden for that matter holds many a metaphor for business, marketing, and the entrepreneurial journey.  For our most current conversations, the theme of consistency and patients in the face of the time it takes to produce results takes center stage.  Our vineyard is coming into its third season. And I’ve only just barely trained the plants u...

Send us Fan Mail I love organic traffic.  It’s very much the conversation about content creation and publishing with the added dimension of that content having a direct purpose of driving traffic.  Organic traffic, because it takes time to build, helps you develop mindsets for entrepreneurism — namely persistence and perseverance.  It’s definitely a long term play filled with ups and downs wins an...

Send us Fan Mail Funnels were my entry into the online marketing world.  However, it’s taken me this to actually get a comfortable grasp on it.  I understood it conceptually but I could really wrap my brain around how all the moving pieces worked together until I actually got those pieces on their feet. Happily, after more than a year of studying and implementing, adding a new piece of the machine...

Send us Fan Mail I just wanted to take a moment to give you an update on where everything is — past present and future. The digital courses that I’ve done so far this year have been incredibly impactful for the attendees as well as for me, so I wanted to make sure you’re updated in everything that’s happening so you don’t miss anything.  ============= 🔗Join our Facebook community https://www.face...

Send us Fan Mail It’s said that you become like the five people you spend the most time with.  After years of personal growth and also coaching others in their growth journeys, I can say that it is unequivocally true.  This is why is imperative you be mindful of 1) who you’re spending time with and 2) the influence those people have on your mindset.  So I encourage you, if you’re not already, to b...

Send us Fan Mail We’ve talked about the iterative process when it comes to growth and learning.  I believe it’s a topic and principle worth revisiting periodically as a reminder not to get stuck in the safety of a learning space.  Growth won’t happen with just acquiring knowledge.  You have to include action, you have to actually DO if you want to increase your capacity and capability. If you want...

Send us Fan Mail Here we go again with another conversation about A.I.  It’s one of those things we’ll probably have to revisit once a month.  Not only is the technology evolving so quickly but how marketers are using it is has undoubtedly expanded beyond original conceived purposes.  I do intend to use AI to help me with certain aspects of my content strategy.  SEO for example is one of my weak p...

Send us Fan Mail I hadn’t done this in a while so I thought it was time to update you on what’s been going on with all my social profiles — Instagram, TikTok, Facebook, YouTube, and of course this podcast.  It’s important to at least have a general idea of what’s going on with you vanity metrics so that you can make adjustments if needed.  Your content strategy is after all the front end of your m...

Send us Fan Mail When I first heard the term “influencer” being used in popular language, I had a very specific and narrow idea of what it meant — namely Internet personalities with large followings making careers for themselves by leveraging their influence.  But then as I really dove into social media marketing and content creation, my notion of what an influencer is began to expand to include c...

Send us Fan Mail If you’re like me, you came into social media as a was to stay connected with your friends and family.  That was the intention of social media in the first place — platforms we could use to maintain social connections.  However as time has gone on, the purpose and use of social media has evolved and many are now using it for marketing.  As I’ve said in recent classes and seminars,...

Send us Fan Mail In this episode, we revisit the topics from episodes #212 and #213 to bring further clarity to the subject of handling the hustle and grind.  ** I incorrectly said #213 and #214 in this episode so please forgive the oversight. The  actual  episodes are 212 and 213** There’s so much to be grateful for.  We have to make sure we don’t get too caught up in the grind that we loose sigh...

Send us Fan Mail In a world that feels so ready and willing to invalidate our every thought and deed, it’s natural to justify and defend our very presence. We don’t need to.  Though the internet might make feel the way, reality is far more kind and at least balanced with people who love you for you. Moreover, letting this way of thinking set in to become a prevailing mindset will limit your growth...

Send us Fan Mail We can get lost in hustle and grind.  I’m guilty of being a little too driven — at the cost of the things that actually matter to me, and why I hustle so hard in the first place.  Don’t lose sight of those things, the things that your fighting for.  Take time to pause, breathe, and make time with the people that matter the most doing the things you love the most.  Regularly check...

Send us Fan Mail Your dreams are your fuel, the things that keep your engine revved so that you can do that hard, often thankless work it takes to live the life you desire.  It’s easy to get lost in the grind, working day in day out.  We sometimes drive ourselves so hard that we exhaust the very drive that moves us.  That’s why it’s important ti always remind yourself of the vision you’re working...

Send us Fan Mail Fixed mindsets will be the death of network marketing.  If we don’t let go of this, we’ll continue to set goals within limited frameworks, we’ll continue to create limited results, results relegated to the limits of our thinking. When you set you goals, ask yourself this question: am I putting conditions on my the things I want to achieve?  Am I creating a vision based on what I t...