The Rectified Podcast

In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statistics discovered d...

In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear.  Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has become a core aspe...

In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet.  McCormick talks about leveraging capital smartly, starting with a loan from Futurepre...

In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand.  She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, with a focus on cl...

In this episode of the Rectified Podcast, Sandy interviews Dylan Jones, the CMO of Podium Nutrition. Dylan discusses the importance of a nuanced marketing strategy beyond social media and emphasizes the need to align marketing efforts with the brand's core values and goals, especially focusing on capturing first-party data.  The conversation delves into the intentional branding choices made by Pod...

In this episode of The Rectified Podcast, Sandy interviews Kyle Huber, co-founder of Earthy, a unique supplement brand with a focus on adventure in its social media strategy. They discuss Earthy's unconventional marketing tactics and transparency strategy. Kyle shares insights into their financial journey, including a crowdfunding campaign and a $300,000 pre-seed round. Despite challenges, he emph...

In this episode of The Rectified Podcast, Sandy interviews Mireille Dimitri, the founder of SeedMe, a Montreal-based healthy snack company.  They discuss Mireille's journey from being an accountant to a successful entrepreneur, the challenges of the food industry, the importance of including her kids in the business, and her aspirations for SeedMe.  The episode also covers marketing strategies, co...

In this episode of The Rectified Podcast, Sandy Dedeian interviews Jessica Bosman and Bryn Davis Williams, founders of the innovative bra brand Doubl.  The guests discuss the inspiration behind Doubl, which offers a made-to-measure bra experience using 3D image technology. They share insights into their entrepreneurial journey, the integration of AI and technology in the fashion industry, and thei...

In this episode of The Rectified Podcast, Sara Feldstein, founder of Barumba Play, shares her journey from being a tax accountant to creating a kids play couch company. She discusses the unexpected challenges she faced during the pandemic, her decision to transition to e-commerce, and the creative process behind developing her unique play couch product.  Sara also touches on the logistics of manuf...

In this episode of The Rectified Podcast, host Sandy interviews William Gassner, co-founder of StackInfluence, discussing the current state of influencer marketing. William emphasizes that influencer marketing is not on its way to extinction but acknowledges challenges, particularly the diminishing trust in larger influencers due to perceived insincerity in product promotions.  He highlights the s...

In this episode of The Rectified Podcast, Sandy is having a conversation with Jay Davis, founder of Pillow Cube, a specialized pillow for side sleepers. They discuss the importance of sleep, product development, marketing strategies, the role of angel investors, and the efficiency of lean teams in the consumer product industry.  Pillow Cube’s Website: https://www.pillowcube.com/ Pillow Cube’s Inst...

In this episode of The Rectified Podcast, Sandy is having a conversation with Ryan Li, the co-founder of Revert Technology, a company that has developed a product focused on sustainability. The product is an AI-driven device that helps users conserve energy by automatically turning off appliances when they're not in use and turning them back on when needed.  Ryan discusses the challenges and suppo...

In this podcast episode, Sandy welcomes Scott Schwab, co-founder of Mett Naturals, an agri-tech startup in the industrial hemp industry. They discuss the misconceptions surrounding CBD, challenges in marketing CBD products due to regulations, the difficulties in finding banking solutions, and navigating the complex landscape of shipping hemp products across different states. Scott also shares his...

In this episode of The Rectified Podcast, Sandy is having a conversation with Brian Schultz Founder of The Freshwater Pearl Company. Brian, a former corporate professional with 20 years of experience in the hospitality industry, shares how the loss of his mother to breast cancer in 2020 inspired him to leave the corporate world and start the Freshwater Pearl Company. He now creates unique freshwat...

In this episode of The Rectified Podcast, Sandy is having a conversation with Erica Rankin, Founder and Chief Everything Office of Bro Dough. In this interview, Erica shares her entrepreneurial journey and how she dealt with rejection and challenges. She discusses the importance of authenticity and transparency in building a brand, as well as the impact of sharing her journey on social media. Eric...

In this episode of The Rectified Podcast, Sandy is having a conversation with Wave Wyld, known as the "Queen of Trend Alerts" on TikTok. They talk about the importance of original content while acknowledging that trends can still be strategically used. She also mentions the #tiktokmademebuyit movement and advises product-based businesses to showcase their products, go live, and use TikTok stories...

In this episode of The Rectified Podcast, Sandy is having a conversation with Andrew Neelon about the advantages of transitioning from online to brick-and-mortar retail. Andrew highlights the importance of data analytics and tracking customer behavior in both online and offline channels to optimize the omnichannel experience.   1REC Website: https://www.1rec.co/ Andrew’s LinkedIn: https://www.link...

In this episode of The Rectified Podcast, Sandy is having a conversation with Fabio Zeppilli, co-founder of Bad Monkey and they're talking about how Fabio went from being a lawyer to building a popcorn empire.  Bad Monkey Website: https://badmonkeypopcorn.com/   Bad Monkey's Instagram: https://www.instagram.com/badmonkeypopcorn/   Fabio's favorite book: https://amzn.to/47rxezi   Find me here:  Ins...

In this episode of The Rectified Podcast, Sandy is having a conversation with Jake Karls, one of the co-founders of Mid Day Squares and they're talking about how Jake, Nick, and Lezlie are building a chocolate empire by sharing everything about their journey with their audiences.  Mid Day Squares Website: https://www.middaysquares.com/   Jake's Instagram: https://www.instagram.com/jakekarls_/   Ja...

In episode no.32 of The Rectified Podcast, Sandy is having a conversation with Jimmy Jim, CEO of Sendlane and they're talking about the power of email marketing in increasing a direct-to-consumer brand's sales and their customer's LTV.  Sendlane Website: https://www.sendlane.com/   Jimmy's LinkedIn: https://www.linkedin.com/in/jkimsendlane/   Jimmy's Twitter: https://twitter.com/yojimmykim   Jimmy...

In episode no.31 of The Rectified Podcast, Sandy is having a conversation with Arian Radmand, CEO of IgnitePost and they're talking about how to use surprise and delight in your customer journey to create customers for life.  IgnitePost Website: https://www.ignitepost.com/   Arian's Instagram: https://www.instagram.com/aradmand/   Arian's favorite book:  Find me here:  Instagram: https://www.insta...

This is episode no.30 of The Rectified Podcast and in this episode, Sandy is having a conversation with Carole Bardasano known as The Digital Buzz, creator of Run Your Instagram Like a CEO course.  Run Your Instagram Like a CEO: https://www.thedigitalbuzzus.com/run-your-instagram-like-a-ceo   Carole's Instagram: https://www.instagram.com/thedigitalbuzz/   Carole's favorite book: https://amzn.to/3r...

This is episode no.29 of The Rectified Podcast but the very first episode after the re-launch!  In this episode, Sandy is having a conversation with Nima Sotoadeh, founder of Broya, a direct-to-consumer bone broth brand from Canada.  Broya's website: https://broyaliving.com/   Broya's Instagram: https://www.instagram.com/broyaliving/   Nima's favorite book: https://amzn.to/3pCtXft   Find me here: ...

Today's Guest is Bonnie Wix. She's a brand strategist who believes in selling a feeling and not a product. Listen to this episode and learn about the 4 Vs that define your brand.  You can find Bonnie here:  Website: https://www.bonniewix.com/ Instagram:  https://www.instagram.com/bonniewix.biz/ Pinterest: https://www.pinterest.com.au/bonnie_wix/ TikTok: https://www.tiktok.com/@bonnie.wix Free brai...

Today's Guest is Meera Kothand. She's an email and content marketing strategist for small business owners who aims to help her customers pinpoint their ideal clients and produce customized content and websites that will draw them in. Meera has been doing this type of work for almost seven years now, and though she has built her reputation pristinely, she ended up in this industry by chance. She wa...