The Rectified Podcast

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner In this episode of the Rectified podcast, host Sandy welcomes Sayde Jabra, a renowned photographer known for her work with top brands in Lebanon and Montreal.  Sayde shares her inspiring journey of transitioning from Lebanon to Canada with her fam...

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner In this episode of the Rectified podcast, I’m having a conversation with Edmond Matar, a former commercial banker with over 20 years of experience who now helps small businesses secure financing and scale their operations.  Covering everything fro...

⚡️ Join the Scale Partner Community, a FREE space where founders connect, exchange ideas, and support each other ➡️ community.rectified.co/scalepartner Use code RECTIFIED for 15% off Encircled  In this episode of Rectified Podcast, we’re having a conversation with Kristi Soomer, founder of the Canadian brand Encircled. We delve into the challenges her business faces due to recent changes in US ta...

In this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia.  Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy...

In this episode of The Rectified Podcast , Sandy sits down with Christina Shaya , founder of Toon Olive Oil , a premium olive oil brand rooted in Lebanese heritage and purpose. Christina shares her inspiring journey from corporate risk management to entrepreneurship , building a brand that celebrates culture, supports local farmers, and delivers the highest quality olive oil to conscious consumers...

PROMO CODE: RECTIFIED for 15% off  In this episode of the Rectified Podcast, we are joined by Tamar Panossian, co-founder of 57 Végan. Tamar shares the fascinating story of how her mother's Mediterranean restaurant transitioned to a thriving vegan establishment.  Discover the innovative recipes, business challenges, and the journey of getting their vegan products onto the shelves of major groc...

PROMO CODE: RECTIFIED15 for 15% off  In this episode of the Rectified Podcast, I’m having a conversation with Julia Kirouac, the founder of Nud Fud. Julia shares the inspiration behind her brand, which focuses on producing clean, wholesome, and 'nude' food products.  As a holistic nutritionist, she explains the importance of looking at the body as a whole and how diet plays a crucial role...

PROMO CODE: RECTIFIED for 15% off  Join me as I sit down with Jackie Prince, the founder of Guests on Earth, and discover the journey behind creating the best-smelling, best-looking, and hardest-working non-toxic cleaning products on the market.  Are you ready to build a massive, non-toxic, sustainable brand from scratch? In this video, we'll take you on a journey to creating a successful bran...

PROMO CODE: THERECTIFIEDPODCAST for 10% off  In this episode of the Rectified podcast, my guest is Clara Yalmanian, co-founder of Nayiri Jewelry. Clara discusses the inspiration behind the Armenian-made brand Nayiri, highlighting its meaning 'land of many rivers' and its rebranding journey.  The discussion touches on how the brand began from Clara’s personal wish to create artisan jewelry...

PROMO CODE: PROMO1642 for 15% off  Join us for an exciting episode of the Rectified podcast as we sit down with Bastien Poulain, the founder of 1642, Montreal's first original soda brand.  Poulain shares his entrepreneurial journey from naming challenges and rebranding, to penetrating the saturated soda market against industry giants. Discover the inspiration behind 1642, the importance of local i...

Welcome to a new episode of the Rectified Podcast! Join us as we delve into the world of copywriting with expert Evelina Kaganovich.  In this episode, Evelina shares her journey into copywriting, the importance of understanding your audience, and how strategic copy can impact your marketing efforts.  Learn practical tips on tailoring your content for different platforms, leveraging AI tools, and e...

PROMO CODE: rectifiedpodcast  In this episode of the Rectified Podcast, I sit down with Leeza Zurwick, the founder of Happy Gut, a company specializing in fermented probiotic drinks, particularly water kefir.  Leeza shares her inspiring journey from being a special education teacher to starting her own business in 2017. She delves into the unique aspects of water kefir, its health benefits, and ho...

In this episode of the Rectified Podcast, my guest is Kevin Joseph, a seasoned retail expert with extensive experience with brands like PepsiCo, Kind Bar, and various startups. Kevin shares insights on why direct-to-consumer (DTC) e-commerce brands should consider expanding into retail. He discusses the long-term profitability of retail, the benefits of reaching new audiences, and common pitfalls...

Join us in this episode of the Rectified podcast where host Sandy interviews Daniel Mazour, founder of Coldture. Daniel delves into the origins of Coldture, a company dedicated to empowering individuals to naturally improve their health and wellbeing.  Discover the intriguing journey from childhood experiences in cold plunging to creating an innovative cold plunge business. Daniel shares insights...

PROMO CODE: therectifiedpodcast20 ➡️ ⁠https://mateina.ca/discount/therectifiedpodcast20⁠ In this episode of the Rectified podcast, Sandy is having a conversation with Nicolas Beaupre, founder of Mateina. Nicolas shares how his journey from teaching ski lessons in South America led him to discover and fall in love with Yerba Mate.  He details the process of launching his brand, Mateina, from sellin...

In this episode of the Rectified Podcast, we sit down with Savonne Anderson, founder of Aya Paper Company. Join us as Savonne shares her inspiring story of launching and growing a sustainable greeting card business in the digital age. Learn about her journey from a graphic designer to an entrepreneur, her passion for creating meaningful and authentic products, and her strategies for business growt...

In this episode of the Rectified Podcast, our guest is Katrina Owens, founder of Knockout Marketing Directive Agency. Katrina provides valuable insights on building a personal brand and leveraging public relations to grow your business.  Discover practical tips for integrating personal branding into your routine, the importance of founder-focused brands, and strategies for securing speaking opport...

In this episode of the Rectified Podcast, I’m having a conversation with Inder Bedi, founder of Bedi Studios, to discuss the evolution of sustainable fashion and the challenges of building a brand in today's market.  Inder shares his journey from founding Matt & Nat to creating Bedi Studios, emphasizing the importance of using recycled materials, improving transparency, and educating consumers abo...

In this episode of the Rectified Podcast, I’m having a conversation with Meagan Williamson about how businesses can skyrocket their brands using Pinterest as a key marketing tool.  Discover the power of Pinterest for business, content strategies, and the importance of high-quality content. We also discuss Pinterest's evolving platform, ad saturation, and the significance of seasonal planning for m...

In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie.  They discuss the crucial role of networking in entre...

In this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds. Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on managing imposter syn...

In this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection.  Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for businesses, schools,...

In this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than traditional period care p...

Join us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their passion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built on transparency,...

Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on brand developme...