The Rectified Podcast

Our guest today is social media and marketing strategist Cara Carosielli. She is here to break down the strategy of creating content for social media and adjusting this content to the specific platform you are utilizing. You can find Cara here:  Website: https://simplybloomsocial.com/ Instagram: https://www.instagram.com/simplybloomsocial/ Facebook: https://www.facebook.com/simplybloomsocial TikTo...

How do you grow your business if you don’t have the funds in your marketing budget to hire a large agency to scale your business? We sat down with Lucas James from Twiz.io and we talked about all the ways you can adopt to grow and scale your business.  You can find Lucas here:  Website: https://twiz.io/ Twitter: https://twitter.com/getagencygo YouTube: https://www.youtube.com/channel/UCIUGunv3GTfB...

Marketing automation services provide ease and simplicity to businesses trying to grow their platform by offering tools to create engaging campaigns. Still, these products can often be inaccessible to small-business owners because of the high associated costs. Enter Adrian Tobey, founder of marketing automation and CRM platform Groundhogg and expert in applying a zero-dollar marketing strategy to...

Search Engine Optimization is the newest and best way to design your website and content, so it’s accruing the most traffic, in turn getting your business more hits and more sales. Unfortunately, It’s also the least well-understood strategy for many new business owners, so we’ve brought SEO Strategist and Expert, Kim Fischer, to break down what SEO is, how and when to apply it, and what you can do...

Growing your business on Instagram to the famous 10K follower mark seems almost impossible today. Everyone is telling you that you have to go live, post 4 reels a week, post on stories 5 times a day, use carousels, use hashtags, etc. It can be a complex strategy to navigate for small businesses.  In today's episode, our guest, Sarah Huguet, and I are talking about the best strategies you need to a...

In today's episode, I'm having a discussion with Alisa Meredith. She's a product marketing and Pinterest pro and in this episode, we talked about Pinterest best practices and what we need to focus on for 2022.  You can find Alisa Here:  Instagram: https://www.instagram.com/alisammeredith/ Twitter: https://twitter.com/alisammeredith Pinterest: https://www.pinterest.ca/alisammeredith/ LinkedIn: http...

In today's episode, I'm having a discussion with Erika Peter, Founder of The Grindd, about marketing strategy for small businesses. Erika was the head of content at a major Canadian agency and she’s now on a mission to help as many creative marketers and service-based entrepreneurs to grow thriving businesses with classes taught by real experts with significant years of experience. You can find Er...

In today's episode, I'm having a discussion with Christopher Dedeyan, peak performance coach, about how perform at our peak as entrepreneurs and small business owners. This was a fun episode with so many AHA moments to record! Grab your notebook and start listening! You can find Christopher Here: Instagram: https://www.instagram.com/christopherdedeyan/ Facebook: https://www.facebook.com/Christophe...

In today’s episode, my guest Samantha Vlasceanu, also known as the TikTok Coach, and I are talking about TikTok! Samantha will give us all the tips to leverage your brand on TikTok and NO you don't need to dance to do that. Samantha Vlasceanu is the owner of "The TikTok Coach" where she works with businesses wanting to utilize Tiktok as a sales funnel. Whether you're new to TikTok or been using it...

In today’s episode, my guest Arman Ananian and I are talking about Facebook advertising and how you can use it in your small business. We are also discussing how you can choose the right agency to do your ads or to help you set up your advertising campaigns on Facebook's Ads Manager. Arman Ananian has had the chance to work for some of the biggest names in online marketing such as Frank Kern and G...

In today’s episode, my guest is Christina Inge. She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston a...

In today’s episode, my guest George Kapernaros and I are talking about the power of e-mail marketing and the number of ways to drive profits from it in your business. We’re sharing why it MUST be a part of your 2021 strategy, how you can harness the power of it, and what you need to do to start growing your list with the RIGHT people. You can find Georges Kapernaros on: LinkedIn: https://www.linke...

Are you on Pinterest already but lost about what goals you should set for your Pinterest marketing strategy? In this episode, I'm telling you about what you need to do to set the right goals for 2021. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com...

Does Pinterest need SEO? Absolutely yes! In this episode, I'm giving you a tutorial about how to find the right keywords to optimize your SEO on Pintereat. If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If y...

In today's episode, I'm talking to you about the basics of Pinterest Marketing. I am getting into the details of how to set up your profile, create your pins, and start pinning! If you like this episode please share it on Instagram and tag us! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is...

Today's episode is all about Pinterest! I will be explaining to you what Pinterest really is and why is it important for you, as a business owner, to be on this platform. More about Pinterest Marketing will be available in the upcoming episodes! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This i...

In today's episode, I'm talking to you about the main difference between Digital Marketing and Social Media Marketing. It is a small episode that goes straight to the point. I will be discussing this subject with a guest host specialized in the field soon! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydede...

In today's episode, I'm talking to you about Instagram Reels. I have been experimenting with Reels since its launch on the 5th of August and I put together a list of pros and cons with a dash comparison with TikTok. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. If you wou...

In today's episode, I'm talking to you about video content and more specifically on Instagram. Whether it's feed videos, stories, IGTV or Instagram Reels, every business and content creator should create their video content! For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a public episode. I...

In today's episode, the main idea will be to explain how to design, plan, and prepare the content for a perfect Instagram feed. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ Mentioned in this podcast: Pinterest Board: https://www.pinterest.ca/rectifiedconsulting/instagram-layouts-inspo/ This is a...

This episode is the first of a series where I'll be talking about Instagram. In today's episode, the main idea will be to explain the basics of Instagram and further explore the different ways to attract a new audience and to optimize all the different spaces that are available in your profile. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagr...

This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about my personal experience with loop giveaways and my recommendation of whether or not you should participate in them. For an additional dose of Rectified, you can find us here: Website: http://rectified.co/ Sandy's Instagram: https://www.instagram.com/sandydedeian/ This is a publi...

This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about what influencers and brands are doing on TikTok; how they're growing, how and if they're monetizing their accounts, the types of campaigns they're doing, etc... For an additional dose of Rectified, you can find us here: Website: http://rectified.co/en/ Sandy's Instagram: https:...

This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about TikTok. I divided this topic into 2 separate episodes: in the first one, I talk about the app, what it is and what it does while in the second episode, I will be telling you about what influencers and brands are doing on the platform.  For an additional dose of Rectified, you c...

This episode is taken from the Coffee with Sandy series that is shot for IGTV. In this episode, I am talking to you about Marketing in Crisis based on my experience of being a marketer in an unstable country like Lebanon. I will presenting 2 tips in addition to the 2 tips I mentioned in the previous episode. For an additional dose of Rectified, you can find us here: Rectified Blog: http://rectifie...