The Recruitment Marketing and Sales Podcast

Video marketing? Time to talk about lights, camera and action! Are you ready for the recruitment marketing trend that will transform your ability to generate leads this year? This blog post is all about video content, which we explain in more detail in our recent report, the 8 Critical Marketing Trends for 2020 – the link to download the free report is at the end of this article. Video content and...

Emotional drivers? Something a little different today. Have you ever had that experience where a candidate or client chooses to work with another recruitment organisation instead of you? You are left flabbergasted without any understanding about why this has happened. Me too. For them, an ’emotional driver’ is running their decision. There are many examples of emotions driving our life...

This week I have been updating a number of our marketing campaigns; from new reports business owners can download to working through our prospect journey and finalising our own marketing for our latest brand-new webinar on email marketing. One vital element of every campaign we create – and this has been part of our strategy for years – is the thank you page: an often-underutilised par...

The topic for today is why recruitment companies need to put their candidates and clients first; let me explain. No sooner does the new year come around, and weeks turn into months, and the questions is – how far along have you made it in your strategy to increase client and candidate leads? Here is the thing; more than ever your relationship with candidates and clients and your level of customer...

Do you remember what was happening two years ago? We were all getting frustrated and pulling our hair out about the GDPR coming into force. Well, the thing about GDPR and its implementation is it probably saved email marketing, and in this video, blog and podcast I want to share why. Excuse and rogue typing errors as this is a direct transcription from the video for your benefit. Email Engagement...

If you’re completely honest, does your marketing strategy cover the entire lifecycle of your customer, or is it more of a spray and pray approach? A Deloitte study on 2020 marketing trends states: “ Marketers have recognised that to keep up with the competition, they need to evolve their approach and create a dynamic two-way engagement across all stages of the customer journey and product lifecycl...

This is Sharon Newey from Superfast Recruitment and in the last couple of videos, I’ve been talking about the importance of building a sales pipeline of consistent client and candidate leads. And of course, it is massively important if you want to smash those targets this year. What we need to remember though, is, as salespeople, that as your consultants start to work that pipeline, you need...

Hi, everyone, this is Sharon Newey from Superfast Recruitment, and today I want to talk to you about how my goal of drinking more water relates to you and your recruitment business, filling your sales pipeline. Last week, I talked about everybody’s busy planning and looking at how are they going to achieve their goals this year. And the rate-limiting factor to any recruitment business achiev...

As we start a new year no doubt, you’ve set yourselves some stretching growth goals for next year. As a business owner, you’d be looking for ways of how are you going to support your billing team to achieve their individual and collective goals. Now, over the years as a salesperson myself, I’ve realised that unfortunately, there are no shortcuts, there are no gimmicks, there are...

Are you considering a content strategy to market your recruitment company this year ; then read on? We’ve come a long way from the early days of content marketing and blogging when posts were a couple of paragraphs at best and adding little value at all. Any recruitment company with real ambition will have realised by now the power of writing content and how a great company blog, as an extension o...

Our best recruitment marketing posts for 2019 is here. I have listed them all below and in this week’s podcast, I have shared a few observations about what is hot in recruitment marketing currently and what is likely to happen next year too. [Important: Look out for our recruitment marketing trends report which will be available from January 10 th . ] 10 lead Generation Strategies for Recruitment...

Recruitment marketing is hot at the moment as the increasing number of recruitment companies compete to get their brand out in front of their ideal candidates and clients. Content is an incredibly effective way to do this too. And today we’re going to talk about content and particularly how you can use the content you have; how you can distribute it and get your brand presence out there, so...

Lead generation and what are the four criticals channels to leverage in 2020? Well. Hi there everyone. This is Denise from the Recruitment Marketing and Sales podcast. Today we’re talking lead generation and specific channels to consider as we look at the bigger picture. First of all excuse any typing errors, this is a direct transcription from the podcast for your benefit. As I’m reco...

Search Engine Optimisation; a dark art or something that will help you generate more website traffic and leads? It is something that is debated in may marketing circles, especially when you consider the fact that Google constantly changes what it’s looking for from content creators and companies on the web. Though Search Engine Optimisation or SEO as it is known can be complex fundamentally...

Hi everyone, this is Sharon Newey from Superfast Recruitment. And today, I want to talk to you about how you can create opportunities to complete some of those projects that have just been slipping. This is about taking massive action on tasks that might have slipped off your ‘to do’ list this year. Now, when we look at this in our business and with clients that we work with, we give it a bit of a...

Value-based marketing and the recruitment industry? Let me explain the connection for you. We don’t need to tell you that the recruitment industry is exploding. If you were in business in 2016, you would have seen the number of companies go from (an already high) 29,000 to 40,000 in 2019. That’s an extra 11,000 in just three years – squeezing the number of candidates to a minute amount for e...

 Excuse any rogue typing errors! This is a direct transcription of the the video for your benefit. I am surrounded today by lots of process maps for marketing. And the reason is that this time next week we will be with our Superfast Circle members for our November two day marketing retreat. And as we were mapping out some new process maps for people, it got me thinking that when I’m having...

  Transcription: (This is a direct transcription please excuse any typing mistakes.)   As I write this post we are hurtling towards the end of yet another year. For us brits, Big Ben will be ringing out in less than 6 weeks to signal the end of the decade! Though Christmas is often known as the silly season, there is still time to create buzz around your end of year stretch targets; what...

Marketing planning is the topic for today. Over the last couple of weeks, I’ve been down to Rec Expo, like many of you have. We’ve had several VIP days with clients, and we’re looking forward to being with our Superfast Circle members at our next event. And there’s a common theme to the conversation, and that is around growth in 2020 and how does marketing play a crucial pa...

Episode #192 When Should I Recruit A Marketer For My Recruitment Company? With 2020 around the corner and every recruitment and staffing company desperate to stand out marketing is now at the top of every owner’s agenda. So, how will you deliver what needs to be done? When is it time to recruit your own marketer? These are questions we are often asked, and we explore this in more detail in t...

Sharon: Hi everyone, I am delighted to welcome Lee and Theresa Durrant, the co-founders of Resource on Demand . Now, many of you may not know this, but Resource on Demand was the UK and Europe’s first specialist Salesforce recruitment company. So welcome, Lee and Theresa. I know I know your story and lots about yourselves and Resource on Demand, but perhaps let’s start, for the listene...

Episode #190 How To Scale Your Recruitment Business AND Get Your Life Back -A Conversation with Katy Green Scaling a recruitment business can be incredibly hard work. Outdated business models don’t help either.  So how can you scale, make more profit and get your life back? These are the exact questions I put to Katy Green from Centredexcellence. A former successful recruitment MD herself an...

Episode #189 How To Identify The Right Candidates and Clients To Grow Your Recruitment Revenues So many of us think  small . We think in terms of what we believe IS possible. When we think this way, we create futures based on our past and our lives look the same for the rest of our lives. We stop creating, we stop growing… Today, we take a deeper look at the power of setting impossible goals for y...

 This is a direct transcription from a recent interview with Clair Bush on the incredibly popular topic of personal branding for recruitment directors and owners. Please excuse any rogue typos or grammar mishaps! Denise: Well, hi there everyone, this is Denise from Superfast Recruitment, and the Recruitment Marketing and Sales podcast. I am thrilled to finally get Clair from Ambush marketing here...

Episode #187 Marketing Misconceptions You Need To Slay Though marketing is finally working it’s way up the agenda for many recruitment organisations, there are still a few misconceptions out there about marketing and the value it brings. Who should and shouldn’t ‘do it’ and whether its better to just add more recruiters onto the team rather than invest in upleveling your pr...