The Rebranded Teacher

Your email open rates aren’t dropping because your audience stopped caring. A lot of the time, your emails are simply not getting a fair shot in the Primary inbox. I’m talking about the quiet shift so many teacher entrepreneurs are seeing right now: AI written emails that look “perfect” to us, but look suspicious to Gmail, Outlook, and Yahoo spam filters that are also powered by AI.  I walk throug...

Your inbox can make or break your Teachers Pay Teachers income, and most of the damage comes from a few fixable habits. We’re digging into five email marketing mistakes that quietly drain revenue for teacher entrepreneurs and TPT sellers, even when you have great resources and a solid audience. If you’ve ever gone a week without sending a newsletter, worried you’re annoying your subscribers, or st...

A 10% discount is nice. A discount you set once and let run while you teach is even better. I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based o...

What would you do if your TPT store vanished overnight? We walk through a clear, practical rebuild plan that trades guesswork for data and momentum. Starting with a fresh brand and a simple email funnel, we show how to plant the seeds for reliable traffic and repeat buyers by placing an opt-in inside every paid product and sending value-packed messages that earn trust. From there, we map out the C...

Think a small TPT catalog can’t make a dent? We walk through the real numbers from a tiny, neglected second store—23 paid products, zero bundles, minimal email, almost no social—and how it still earned $538 last year and $63 in January. The secret isn’t hustle for hustle’s sake; it’s an intentional system that turns limited time into repeatable outcomes. We break down the “create three” approach t...

The ground is moving under TPT sellers, and 2026 will reward those who adapt with speed and intention. We dig into a clear playbook: use AI to produce cohesive volume without sacrificing quality, turn quick wins into cash flow, and reinvest profits into durable assets like email lists, signature bundles, and curriculum that AI can’t easily clone. The aim isn’t to flood the marketplace—it’s to buil...

Imagine turning AI into your most reliable team member—one that drafts standards-aligned problems, writes crystal-clear directions, spots bottlenecks, and even helps convert Google Sheets activities to Excel for schools with strict tech rules. That’s where we go today as we unpack five practical strategies TPT sellers can use to work faster, improve quality, and scale without burning out. We start...

Blank pages waste time; smart templates build businesses. We walk through three practical builds in Canva and show how to turn simple starting points into original, high-value resources teachers actually want to buy on TPT—without copying or cutting corners. You’ll see how small design tweaks, licensed fonts, and clean layouts boost clarity, and how scaling one idea into a multipage set instantly...

Feeling pressure to launch a groundbreaking TPT resource right out of the gate? Let’s flip that script. We walk through a practical path that favors simplicity, clarity, and momentum so you can master the listing process, reduce stress, and build a store that grows with you. We start with a counterintuitive truth: your first product’s job isn’t to make money; it’s to teach you the workflow. From f...

Ready to stop rebuilding from scratch and start shipping seasonal resources at speed? We open the playbook to turn a single “magic numbers” puzzle into a full set of New Year math activities across multiple grade levels. You’ll hear exactly how we modify a cross-out template, expand the number grid, and map digits to letters to reveal a message like “Happy New Year.” Then we show how to populate t...

Ready to replace guesswork with a game plan? We dive into TPT’s latest seller updates and unpack how to use them to drive real revenue: unique buyers, carts, and a fresh set of calculated metrics that turn raw numbers into clear steps. I share how I read earnings per cart, earnings per view, and units per cart to spot where money leaks and how to plug them with bundles, add-ons, and smarter pricin...

Stop setting random goals that look good on paper and build a plan that actually grows your TPT store. We dig into the quiet reason January resolutions fail for sellers: a lopsided focus on traffic while ignoring conversion and customer retention. Views matter, but without a store that converts and a system that brings buyers back, more clicks just multiply frustration. We break the cycle with a s...

Ready to break the $100 ceiling and build toward consistent $500 months on TPT? We walk through seven practical strategies that compound: building an email list that actually drives clicks, dialing in TPT SEO so buyers can find you, and transforming previews into guided tours that sell. Along the way, we show how to read your data, identify conversion gaps, and replicate wins across a product line...

What if the real reason your TPT store isn’t scaling has nothing to do with effort or even product quality? We dig into the hidden growth lever most sellers miss: building a simple, coherent sales machine that turns one resource into many repeat purchases. Instead of chasing the algorithm or piling up a cold email list, we map a clear path from strategic product lines to value‑first marketing and...

Ready to stop feeling invisible on Teachers Pay Teachers and start making sales with confidence? We break down a simple, repeatable strategy that helps you pick the right product, target the right buyers, and build real momentum—starting with a timely seasonal approach that delivers quick wins. Rather than guessing, we use search data to validate demand, identify first-page openings, and choose ke...

Price isn’t just a number on Teachers Pay Teachers—it’s a signal that guides clicks, conversions, and the algorithm’s attention. We dig into how buyers scan search results, what “fair value” looks like in context, and why a $0.50 tweak can lift both earnings and rank without sacrificing trust. I walk through a live case study of a one-page, eight-problem function notation activity with a unique em...

Ready to make your first $100 on Teachers Pay Teachers without a big audience or ads? We walk you through the exact three-step plan that launched sales in a saturated pre-K niche: build one purposeful product you truly believe in, duplicate that winning structure across new themes, and time smart seasonal resources to test demand fast. Along the way, you’ll hear how a month-long, low-prep dinosaur...

Ever wonder why a product with steady views still stalls at the checkout page? We walk through a live teardown of a fall pre-K morning work resource and show exactly how to pinpoint whether thumbnails or the preview are killing conversions. Using simple ratios—view to preview and preview to purchase—we turn a fuzzy problem into a clear plan, then apply it step by step with real numbers and an easy...

Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy. First, we unpack engagement that actually matters: clicks,...

Holiday breaks can either recharge you or leave you scrambling—and for TPT sellers, the difference is planning. We dig into a simple framework for turning scattered days off from October through December into less stress now and more sales later, without sacrificing time with family. You’ll hear three clear paths—take the time fully off, create a balanced 50-50 split, or run a short, intentional s...

You don’t need a giant following to build a powerful email list—you need a clear plan, the right tool for your stage, and a freebie your audience actually wants. We walk through a practical, teacher-focused roadmap to get from “mom + 50” to thousands, with real numbers, platform trade-offs, and a system you can set up in a weekend. If you’ve been stuck wondering whether Flowdesk or ConvertKit fits...

What if you could turn one solid template into two profitable products—again and again—without burning out or blowing your budget? That’s the engine behind our 30-resources-in-under-10-hours sprint, and we’re pulling back the curtain on the exact system: build evergreen first, then smartly clone into seasonal versions with minimal, thoughtful changes. We start with the economics that drive better...

Stepping away from your TPT business—whether for maternity leave or any planned absence—requires thoughtful preparation and realistic expectations. Drawing from my experience across three pregnancies while running a teacher-entrepreneur business, this episode walks you through the practical steps to ensure your store continues thriving while you focus on what matters most. First, establish your ti...

Finding yourself wasting precious hours scrolling through Facebook groups, comparing your TPT store to others, or stressing about platform changes that are completely outside your control? You're not alone. The TPT seller community is filled with noise that can easily derail your focus and drain your limited energy reserves. In this no-nonsense episode, I tackle the five most common distracti...

Remember when TPT felt like the promised land of passive income? When a feature in their newsletter could skyrocket your downloads overnight? Those days are behind us, but that doesn't mean you can't thrive as a teacher-seller in today's marketplace. The teaching resources landscape has fundamentally transformed. What worked brilliantly in 2018 might be holding you back in 2023. As...