The Rebranded Teacher

The educational technology landscape is shifting dramatically, and two alarming trends are reshaping how teachers can use TPT resources in their classrooms. If you've invested time creating digital materials or incorporating QR codes into your teaching resources, these changes could significantly impact your product's usability and your TPT sales. The first major shift involves statewide...

If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply do...

Ready to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time. As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to...

Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder. Discover three game-changing tactics that can transform your prod...

Is your TPT product description turning potential buyers away? As teachers scroll through countless resources, your description is often the final deciding factor before they hit "add to cart." In this episode, I reveal the secrets to crafting product descriptions that actually convert browsers into buyers. Drawing from my nine years of TPT selling experience (including outearning my tea...

Tired of feeling like you need a marketing budget to grow your TPT business? This episode flips that notion on its head with five genius strategies for trading value instead of spending money.  Lauren challenges the limiting belief that many teacher-entrepreneurs hold: "I can't collaborate until I have something to bring to the table." As she points out, you already have valuable as...

Ready to supercharge your TPT sales? Whether you're trying to hit a specific income goal or looking for sustainable ways to boost your store's performance, these five actionable strategies can help you drive meaningful results without burning out. Flash sales remain the gold standard for quick revenue boosts, but there's a science to doing them right. The sweet spot isn't neces...

Ready for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns. This episode breaks down a four-pillar approach to summer TPT growth that won't leav...

The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time. Ready for some tough love? Those static Instagram post...

Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings. But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years a...

My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons. • I tell you just how much extra money I made in March from my game board and task cards...  • Sending freebies to your email list with an upsell can generate additional revenue • Release multiple product...

This week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development. • Learn how to know if a product will be profitable before creating it • Discover the secrets to crafting pr...

Ever wondered why your meticulously crafted TPT resources aren't getting found, despite your best SEO efforts? After nine years as a TPT seller and five years coaching other teacher entrepreneurs, I've discovered a hard truth: most sellers are solving the wrong problem. The issue isn't that your resources lack proper search optimization. It's that you're creating products...

Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages. Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and con...

Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace. • Consistent product creation remains critical for driving traffic and sales, even during busy seasons • Market research should precede all product development to...

Carlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks. Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teach...

Ready to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team. After 12 years as a music teacher, Janice found herself in the onli...

What if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams. Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to cr...

Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success. Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that be...

Ever felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create. From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-different...

Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook. The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question...

Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicat...

Unlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline m...

Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keywo...

Unlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, sha...