The Real Word

Real Estate Love Letters are back in the news again and Byron and Nicole are here to tell you why. Article two is a detailed breakdown of why so many people have decided to become Realtors over the last two years. Finally to round out the episode the pair discuss the top ways to optimize your body language during a negotiation. Racket 1: Judge orders Oregon to pause its homebuyer love-letter ban h...

Byron and Nicole break down an article discussing a possible sales dip due to an anticipated retreat in demand. Article two is all about the current conflict in Europe and how it could affect the US housing market long term. Finally to round out the episode the pair go over 6 tips from Tom Toole on how to heat up chilly leads. Racket 1: Pending home sales dip amid anticipated 'retreat' in demand h...

Gary Keller calls 2022 ‘uncharted territory,’ but what do Byron and Nicole have to say about it? Article 2 is all about how buying stocks like Zillow and Redfin perform against the SP500. Lastly, Byron and Nicole respond to South Park’s full blast on Real Estate Agents that had us rolling! Racket 1: Gary Keller calls 2022 'uncharted territory' in Family Reunion speech https://www.inman.com/2022/02...

How audacious are Zillows plans to double agent business in 2025? Byron and Nicole weigh in. Article 2 is all about Zillows 2022 Home Price Forecast and how off it is. Rounding out the episode is a throwback commercial from Rocket Homes featuring a world-famous toy. Racket 1:Zillow's 'audacious' plan? Double Premier Agent business by 2025 https://www.inman.com/2022/02/14/zillows-audacious-plan-dou...

Will the housing market begin to slow in 2022 Ivy Zelman thinks so Byron and Nicole weigh in. Article 2 is all about American Homebuyer Persepction about the current state of the market. Rounding out the episode is a feud between metaverse investors and real estate agents. Racket 1: Housing market 'could see a pretty substantial slowing': Zelman & Associates CEO https://finance.yahoo.com/video/hou...

65% of women would buy a home without being married first Byron and Nicole discuss the recent home buyer stat. Article 2 is all about an IP dispute between Real Estate ain't Zillow and VHT Photographers. Rounding out the episode Ryan Serhants pushes into the metaverse space with his new virtual real estate hub universe. Racket 1: 65% of women would buy a home without being married first https://ww...

Which State saw the most people leave in 2021? Byron and Nicole break down all the migration data from united van lines. Article 2 is all about the rising price of homes and whether or not buyers will be priced out in the coming months. Rounding out the episode Byron and Nicole discuss a wild new design trend, Closet Wallpaper Racket 1: United Van Lines https://www.unitedvanlines.com/newsroom/move...

Is Conducting business on the blockchain the future of real estate? Ryan Serhant seems to think so but what do Byron & Nicole think? Article 2 gets into New data showing the fear of a ‘Foreclosure Tsunami’ is totally Unfounded. Finally rounding out the episode is bombbomb’s video marketing bombshell. Connect with Byron: Website: https://byronlazine.com/ Instagram: https://instagram.com/byronlazine...

The 2021 U-Haul growth index is in and you won’t believe which state ranked number 1! Topic two is all about Gary Keller being named the most powerful person in real estate. Finally rounding out the episode the pair discuss whether or not chandeliers are the next big home design craze for 2022. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confir...

For Sale By Owner Homes are the lowest they’ve been in 40 years; Byron and Nicole have A LOT to say about it. Topic two is all about how even in 2022 the cost of homeownership is still much lower than renting. PLUS, 10 out of the box marketing ideas to get more eyes on your business. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Ra...

Brad Inman has made his 2022 predictions on the housing market; Byron and Nicole weigh in. Topic two this week covers the top 10 most expensive celebrity home sales of 2021 (number 4 is mindblowing). Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Brad Inman’s real estate predictions for 2022 https://www.inman.com/2021/12/1...

Brad Inman has sounded off on Better.com and Zillows Misfire, Byron and Nicole break it down. Topic two covers Real Estate Site Trulia and its initiative to take down crime rates from its site. Closing out with this week’s Marketeer: Scott Betley who is crushing it on Tik Tok. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1:...

A massive brawl broke out at a NJ Mortgage Lenders Conference, Byron and Nicole get into what happened. Topic two covers Real Estate Site Redfin and its push to drop crime ratings from its site. Closing out with this week’s Marketeer: Jay Thompson as he launches his new app for agents. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1...

Byron and Nicole dig into a lawsuit by Oregon Real Estate Agents fighting the ban on Love Letters. Topic two uncovers all the biggest industry changes from the NAR Conference. Closing out with this week’s Marketeer: Real Estate Creative. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: 'Love letter' ban to see day in court a...

Byron and Nicole breakdown a tweet from Keith Rabois calling out Opendoor’s main competitor Zillow. Topic 2 is all about ADU’s and the value that they bring to a home when listing it for sale. And lastly, the pair brings us “The Most Interesting Man in Real Estate.” Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Opendoor c...

Byron and Nicole cover huge news as Zillow begins to sell massive amounts of the homes they recently purchased. Racket 2 sees them discussing a CNBC story about how 1 in 3 adults get financial support from their parents. Rounding out the episode is an inman story on winning strategies to grow your presence on Instagram. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0...

IIn this episode of The Real Word, Byron and Nicole discuss why desktop appraisals may become a permanent fixture within the industry. Next, they review how second home purchases, which soared during 2020, are now starting to slow as prices continue to climb. Finally, just in time for Halloween, the pair covers the listing for the home used in The Nightmare on Elm Street films and how you only hav...

Byron and Nicole break down Zillow's surprising move to pause their recent mass purchasing of residential homes and what their next steps might be. The second article the pair discuss is a tragic story of a listing agent who was fatally shot by the man he sold the house to. Finally rounding out the episode on a lighter note, a viral story of an Agent who staged listing photos TOTALLY NUDE! Sound o...

Byron and Nicole Recap all the key takeaways from the Tom Ferry Summit 2021, Including drilling down on the basics of business and going all-in on video. Racket 2 sees them talking about the massive war chest amassed by Opendoor as it seeks to compete with Zillow in the residential Real Estate Game. Finally, The Marketeer of the week from Inman news is all about if your brokerage should be a "One...

Byron and Nicole cover the latest viral TikTok video! Zillow gets put on blast for manipulating buyers and sellers. The two also touch on what sacrifices buyers are willing to pay to buy a home. Finally, something that’ll give you the chills. The original haunted farmhouse from the 2013 horror film, “The Conjuring,” has gone up for sale in Rhode Island. Subscribe to The Real Word Channel → https:/...

Real estate from overseas! Byron and Nicole talk about Evergrande’s $300 billion debt and how it can impact more than China’s economy. Bringing the news back to America, Sarasota, FL real estate agent, Roger Pettingwell, and Coldwell Banker Realty get sued by a potential buyer and the property's seller. Finally, is ultra-white paint better than traditional air cooling? Researchers have found that...

Inventory is scarce right now; we know this. Byron and Nicole have found that house flippers are taking high-interest loans to combat that. Follow along in this episode and learn about the 48% of renters who fear they won't find a home and the real estate agents using TikTok as a marketing tool. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confi...

Chris Smith joins Byron and Nicole in this episode of The Real Word Confessionals to discuss Personal Branding on social media, Qualifying your clients through copy, and what his "perfect portfolio" looks like. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Chris answ...

Need to know if you should fully commit to installing a fence around your property? Byron and Nicole go over new trends like fence renovations, living close to neighbors, and agents like Ryan Serhant building their brand in the real estate industry. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Buyers are looking for home...

PlanOmatic CEO Kori Covrigaru joins Byron and Nicole in this episode of The Real Word Confessionals to discuss the responsibilities of scaling a company, Wall Street's Role in the Real Estate future, and whether it's better to work hard or play hard! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ Real Word Confessionals: the questions that never get asked, to tell t...