The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Be sure to visit the podcast's website and support the creator: www.nowbam.com
Where to listen?
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Episodes
Better.com CEO Fail and Continued Crime Rate Removal | Real Word 201 22.12.2021 30:42
Brad Inman has sounded off on Better.com and Zillows Misfire, Byron and Nicole break it down. Topic two covers Real Estate Site Trulia and its initiative to take down crime rates from its site. Closing out with this week’s Marketeer: Scott Betley who is crushing it on Tik Tok. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1:...
What these lenders brawled over in Atlantic City | Real Word 200 14.12.2021 29:38
A massive brawl broke out at a NJ Mortgage Lenders Conference, Byron and Nicole get into what happened. Topic two covers Real Estate Site Redfin and its push to drop crime ratings from its site. Closing out with this week’s Marketeer: Jay Thompson as he launches his new app for agents. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1...
Love Letter Legal Trouble & Major Changes from the NAR | Real Word 199 23.11.2021 31:13
Byron and Nicole dig into a lawsuit by Oregon Real Estate Agents fighting the ban on Love Letters. Topic two uncovers all the biggest industry changes from the NAR Conference. Closing out with this week’s Marketeer: Real Estate Creative. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: 'Love letter' ban to see day in court a...
Opendoor vs Zillow & The Most Interesting Man in Real estate | Real Word 198 09.11.2021 21:39
Byron and Nicole breakdown a tweet from Keith Rabois calling out Opendoor’s main competitor Zillow. Topic 2 is all about ADU’s and the value that they bring to a home when listing it for sale. And lastly, the pair brings us “The Most Interesting Man in Real Estate.” Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Opendoor c...
Massive Zillow Home Sales & The Bank of Mom and Dad | Real Word 197 02.11.2021 23:34
Byron and Nicole cover huge news as Zillow begins to sell massive amounts of the homes they recently purchased. Racket 2 sees them discussing a CNBC story about how 1 in 3 adults get financial support from their parents. Rounding out the episode is an inman story on winning strategies to grow your presence on Instagram. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0...
Desktop Appraisals to Become Permanent & Second Home Purchases Slow | Real Word 196 26.10.2021 28:01
IIn this episode of The Real Word, Byron and Nicole discuss why desktop appraisals may become a permanent fixture within the industry. Next, they review how second home purchases, which soared during 2020, are now starting to slow as prices continue to climb. Finally, just in time for Halloween, the pair covers the listing for the home used in The Nightmare on Elm Street films and how you only hav...
Zillow Pumps the Breaks on Home Buying & Realtor Bares all in Crazy Listing Photos. | Real Word 195 19.10.2021 19:55
Byron and Nicole break down Zillow's surprising move to pause their recent mass purchasing of residential homes and what their next steps might be. The second article the pair discuss is a tragic story of a listing agent who was fatally shot by the man he sold the house to. Finally rounding out the episode on a lighter note, a viral story of an Agent who staged listing photos TOTALLY NUDE! Sound o...
Tom Ferry Summit 2021 Recap, OpenDoors Warchest & One Stop Shop Brokerages | Real Word 194 12.10.2021 30:05
Byron and Nicole Recap all the key takeaways from the Tom Ferry Summit 2021, Including drilling down on the basics of business and going all-in on video. Racket 2 sees them talking about the massive war chest amassed by Opendoor as it seeks to compete with Zillow in the residential Real Estate Game. Finally, The Marketeer of the week from Inman news is all about if your brokerage should be a "One...
Zillow Gets Exposed, Buyers Make Sacrifices & Haunted House For Sale | Real Word 193 28.09.2021 33:10
Byron and Nicole cover the latest viral TikTok video! Zillow gets put on blast for manipulating buyers and sellers. The two also touch on what sacrifices buyers are willing to pay to buy a home. Finally, something that’ll give you the chills. The original haunted farmhouse from the 2013 horror film, “The Conjuring,” has gone up for sale in Rhode Island. Subscribe to The Real Word Channel → https:/...
China’s Real Estate, Agents On Trial & Paint That Cools Your Home | Real Word 192 21.09.2021 22:56
Real estate from overseas! Byron and Nicole talk about Evergrande’s $300 billion debt and how it can impact more than China’s economy. Bringing the news back to America, Sarasota, FL real estate agent, Roger Pettingwell, and Coldwell Banker Realty get sued by a potential buyer and the property's seller. Finally, is ultra-white paint better than traditional air cooling? Researchers have found that...
Wall Street Journal, 48% of Renters In Fear & Real Estate Meets TikTok | Real World 191 21.09.2021 23:35
Inventory is scarce right now; we know this. Byron and Nicole have found that house flippers are taking high-interest loans to combat that. Follow along in this episode and learn about the 48% of renters who fear they won't find a home and the real estate agents using TikTok as a marketing tool. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confi...
Marketing your Personal Brand in 2021 | The Real Word Confessionals Episode 8 16.09.2021 44:39
Chris Smith joins Byron and Nicole in this episode of The Real Word Confessionals to discuss Personal Branding on social media, Qualifying your clients through copy, and what his "perfect portfolio" looks like. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM... Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Chris answ...
Neighbors Miles Away, Straddling the Fence & More Than An Agent | Real Word 190 07.09.2021 26:50
Need to know if you should fully commit to installing a fence around your property? Byron and Nicole go over new trends like fence renovations, living close to neighbors, and agents like Ryan Serhant building their brand in the real estate industry. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Buyers are looking for home...
The Responsibilities of Scaling a Company | The Real Word Confessionals Episode 7 02.09.2021 45:28
PlanOmatic CEO Kori Covrigaru joins Byron and Nicole in this episode of The Real Word Confessionals to discuss the responsibilities of scaling a company, Wall Street's Role in the Real Estate future, and whether it's better to work hard or play hard! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM... Real Word Confessionals: the questions that never get asked, to tell t...
Feedback Doesn’t Matter, Co-Working In Covid & Today’s Listing Cliches | Real Word 189 31.08.2021 23:48
You may not know it, but feedback doesn’t matter as much as it used to. Byron and Nicole go over how feedback can affect your chances of getting an offer as a buyer or make you look can bad as an agent. Learn about how businesses are resorting to short-term solutions like co-working spaces during covid. Finally, are you guilty of using cliches in a listing copy? Subscribe to The Real Word Channel...
Eviction Crisis, HOA Condo Boards For Business & MTV 'Cribs' Real Word 188 Audio 27.08.2021 35:28
Byron and Nicole go over how the eviction crisis is more click bait than we may think. They also give their thoughts on how HOA and Condo Boards may or may not be better for business. Plus, an MTV show is making a comeback. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: “Eviction Crisis” is an overstatement. https://www.in...
Zillow Creates Competition, A Sales To-Do List & Advice from Kim K. | The Real Word 187 17.08.2021 33:04
In this episode, Bryon and Nicole go over how Zillow is potentially becoming a monopoly in the real estate business, give a list of things to do BEFORE you begin to sell, and receive real estate advice from Kim Kardashian?! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Lawmakers try to level competition by looking into Zi...
Cops at Showing, Zillow Profits Slip & NCAA Brings Competition | The Real Word 186 10.08.2021 23:49
This week on The Real Word, Byron and Nicole discuss a Black real estate agent handcuffed while showing a home, Zillow sees profits slip, and real estate agents paying NCAA athletes. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Real estate showing gone bad: https://www.nbcnews.com/news/nbcblk/black-real-estate-agent-clie...
Listing Spy Cams, Market Shifts & Liz Novello’s Social Strategy | The Real Word 185 03.08.2021 32:47
This week on The Real Word, Byron and Nicole discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk Novello’s simple strategy that makes a big difference. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Almost one-third of sellers admit to using spy cams du...
Finding Balance in a Fast Paced Industry | The Real Word Confessionals Episode 6 29.07.2021 34:03
Liz Vaynerchuk-Novello joins Byron and Nicole in this episode of The Real Word Confessionals to discuss work-life balance, the merits of a virtual assistant, and whether or not mayo belongs on Lobster Rolls! Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM... Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Liz answers t...
New RE Team Law, Recognizing Client Conflict & Inman’s Acquirer | The Real Word 184 27.07.2021 34:22
This week on The Real Word, Byron and Nicole discuss a new law put into place that affects Connecticut real estate teams, how telling a couple to get counseling led to more deals for one agent, and Brad Inman’s big announcement. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: An email from the Connecticut Association of Rea...
Biden’s Executive Order, Why Singles Move & Opendoor’s New Program | The Real Word 183 20.07.2021 26:17
This week on The Real Word, Byron and Nicole discuss Biden’s executive order, why singles are moving, and Opendoor’s new referral rewards program. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: An executive order from early July could impact licensing and continuing education requirements on a national basis: https://www.i...
DOJ vs. NAR battle continues, Buyer Love Letters & Listing Photos | The Real Word 182 12.07.2021 27:34
This week on The Real Word, Byron and Nicole discuss The DOJ withdrawing it's settlement offer to NAR, the first state in the US to ban homebuyer love letters, and a study that shows the majority of real estate listings are lacking Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: The Justice Department backed out last week o...
Remote Life is Ending, iBuying Activity & IG Prioritizes Video | The Real Word 181 06.07.2021 19:43
This week on The Real Word, Byron and Nicole discuss how an end to remote work is impacting real estate markets, iBuying activity, and Instagram’s new focus. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: With remote life ending for many employers, homebuyers are heading closer to their offices. Will this lead to an increa...
Coming Soon Statuses, Affordable Beach Towns & IG Reels | The Real Word 180 29.06.2021 21:22
This week on The Real Word, Byron and Nicole discuss the largest MLS in Ohio ditching ‘Coming Soon,’ affordable beach towns, and @rayzorback’s Instagram Reel. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Ohio’s largest MLS gets rid of the ‘Coming Soon’ status: https://www.inman.com/2021/06/24/ohios-largest-mls-ditches-co...
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