The Real Word

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ On the second episode, Byron Lazine and Nicole White talk with Jill Biggs of the Jill Biggs Group in Hoboken, NJ. Tune in to her answers to these five questions: - What’s something that overwhelms you? - What do you think...

This week on The Real Word, Byron and Nicole discuss when the market is expected to cool down, a neighbor’s listing that revealed a roaming cat, and how landlords are dealing with the eviction ban. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: With properties receiving numerous offers, people are wondering when the market...

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTM...​ On the second episode, Byron Lazine and Nicole White talk with Zachary Foust of Loft Realty based in Delaware. Zachary Foust is absolutely killing it on social media, capitalizing on the TikTok algorithm and he shares his...

This week on The Real Word, Byron and Nicole discuss the status of real estate agents as independent contractors, how to generate more listings, and who's crushing TikTok.  Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 Racket 1: Will real estate agents remain independent contractors? https://www.inman.com/2021/03/16/is-independent-...

Real Word Confessionals: the questions that never get asked, to tell the story that is seldom told. Subscribe to The Real Word Channel → https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ?sub_confirmation=1 On the premiere episode, Byron Lazine and Nicole White talk with two powerhouse (and hilarious) content creators in the real estate industry: Eric Simon and Matt Lionetti. You probably kn...

This week on The Real Word, Byron and Nicole discuss rising rent prices, alternative home financing, and how Matt Lionetti stands out from the crowd. Racket 1: Rent prices continue to rise, even throughout the pandemic. What does this mean for the housing market? https://www.inman.com/2021/03/16/rent-prices-continue-to-soar-across-us-corelogic/ Racket 2: Home financing is changing. Are the alterna...

Opendoor's Expansion Plans, Google Alerts + Viral Listings | The Real Word 164 This week on The Real Word, Byron and Nicole discuss Opendoor’s expansion plans, Google Alerts for your business, and a viral listing. Racket 1: Opendoor plans to double its total markets in 2021, and that’s just a start to their expansion plans: https://www.inman.com/2021/03/04/opendoor-reveals-ambitious-expansion-plan...

This week on The Real Word, Byron and Nicole discuss Zillow’s Shareholder Letter, Compass acquisitions, and direct mail. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: The Zillow Shareholder Letter is further proof that the single agent is dead. https://s24.q4cdn.com/723050407/files/doc_financials/2020/q4/Exhibit-99.3.pdf Racket 2: Compass ha...

Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162 This week on The Real Word, Byron and Nicole discuss the new showing platform Instashowing, Redfin’s acquisition of RentPath, and the Kim Kardashian - Kayne West divorce. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Since Zillow acquired Show...

This week on The Real Word, Byron and Nicole discuss Brad Inman’s reaction to Zillow acquiring ShowingTime, buyer’s regret during the health crisis, and fair housing policy regarding buyer letters. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Everyone is talking about Zillow’s latest acquisition, including Brad Inman. He calls on people to...

This week on The Real Word, Byron and Nicole discuss Zillow’s acquisition of ShowingTime, Grant Cardone’s partnership with eXp Realty, and how The Weeknd’s Super Bowl performance relates to real estate. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Zillow made their biggest move to date with the acquisition of ShowingTime. What does this mea...

This week on The Real Word, Byron and Nicole discuss how millennials are shaping the market, time-wasters, and utilizing IG Reels. Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Millennials may have waited longer to buy their first home, but now they are changing the housing market: https://www.bloomberg.com/news/articles/2021-02-01/millennia...

This week on The Real Word, Byron and Nicole discuss whether or not real estate agents should build their own brand, the 2021 market, and the sale of Tommy Hilfiger’s Connecticut estate. Racket 1: The author of this article thinks it’s a waste of time and money to build a personal brand. What are your thoughts? https://www.ypn.realtor/the-lounge/stop-building-your-own-real-estate-brand-youre-wasti...

→ The Real Word will no longer be on the One + Company channel! ← Subscribe to The Real Word Channel today: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ This week on The Real Word, Byron and Nicole discuss United Van Lines’ Migration Study, Greg Hague’s new venture, and 2021’s real estate events. Racket 1: United Van Lines released their 2020 National Migration Study. Were you surprise...

In Part 2 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share the remaining five trends from this year’s report. Trend 05 - Real Estate’s Cloud-Based Brokerage Takes Flight Trend 04 - Revitalizing Real Estate’s Largest Franchisor and Brokerage Company Trend 03 - Managing Diversity and Inclusion Trend 02: The Lead Generation Focused Business Opportunity Trend 01: Real Estate in...

In Part 1 of the Swanepoel Trends Report: Real Word style, Byron and Nicole share four of the trends from this year’s report. Trend 09 - The Housing Affordability Reality Trend 08 - Inside The Clear Cooperation Policy Trend 07 - The Brokerage Ancillary Business Playbook Trend 06 - The Real Estate Franchising Landscape Tune in next week for Trends 1-5! Swanepoel Trends Report: https://www.t360.com/...

In this bonus episode of The Real Word, Byron and Nicole review Brad Inman’s 2021 predictions. Which do you agree with? Let us know in the comments! Brad Inman’s 21 Predictions for ‘21: inman.com/2020/12/30/brad-inmans-21-predictions-for-21/ Subscribe to The Real Word Channel: youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronla...

This week on The Real Word, Byron and Nicole discuss economists 2021 predictions, the sale of Michael Jackson’s Neverland Ranch, and the Swanepoel Trends Report.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ  Brad Inman’s predictions are coming! https://www.facebook.com/groups/RealEsateConnect/permalink/5597254803619776 Racket 1: Economists are predi...

This week on The Real Word, Byron and Nicole discuss last year’s predictions, how home design could change, and social media trends.  
 Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: We take a look back at Brad Inman’s predictions for 2020 to see which ones came into fruition: https://www.inman.com/2019/12/09/a-nar-name-change-retirements-and...

This week on The Real Word, Byron and Nicole discuss lead generation budget, HousingWire’s media move, and Netflix’s contribution to end systemic racism.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Where do you spend money on lead generation? https://www.inman.com/2020/12/15/7-tips-for-making-your-lead-generation-dollars-go-further-in-202...

This week on The Real Word, Byron and Nicole discuss the 2021 forecast from a chief economist, how to deal with overpriced listings, and what to look for when outsourcing marketing.  Subscribe to The Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: 2021 Predictions from Windermere Chief Economist:  https://www.inman.com/2020/12/08/beyond-the-headlines-whats-in-...

This week on The Real Word, Byron and Nicole discuss the listing video that made Brad Inman say WTF?, things the real estate industry should be grateful for, and CoStar’s acquisition. Subscribe to the Real Word Channel: https://www.youtube.com/channel/UCTTMiZF0wRlmME_ap5EqfnQ Racket 1: Is this listing video brilliant marketing or missed the mark? Watch the two videos, and let us know your thoughts...

This week on The Real Word, Byron and Nicole discuss why agents need to verify their sources, how to update a home, and Holiday emails.  Racket 1: A Mansion Global article put out real estate stats for Connecticut - only the numbers were incorrect. This is why you must verify your sources: https://www.mansionglobal.com/articles/an-end-of-the-summer-frenzy-for-the-u-s-housing-market-220444 Racket 2...

This week on The Real Word, Byron and Nicole discuss how a vaccine might impact the housing market, and NAR’s new ethics changes.  Racket 1: With information coming out this week on vaccines, economists weigh in on how it could impact the housing market: https://www.inman.com/2020/11/16/what-a-vaccine-could-mean-for-the-us-housing-market-and-real-estate/ Racket 2: NAR put into place ethics changes...

This week on The Real Word, Byron and Nicole discuss NAR’s stance on school rankings, mistakes new agents make, and where sellers should put their TV. Racket 1: NAR is taking on steering based on schools and test scores: https://bit.ly/NARandschools Racket 2: What are the top mistakes new agents make? https://bit.ly/NewAgentMistakes Marketeer: Where should your seller put their TV? https://bit.ly/...