The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Where to listen?
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Episodes
Episode 071: T3 Summit, Redfin CEO's Letter to Agents, Home Leaseback Startup 14.05.2019 24:30
Byron and Nicole give their word on three current real estate topics. Which are rackets? Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Back from the T3 Summit, Byron gives a summary of the event, including what all seven main speakers agree upon for the future of real estate. Find out more about the summit: t360.com Racket 2: Redfin’s CEO wrote a letter to buyer’s agents about Re...
Episode 070: Boomerang Buyers, Charging for Leads, & Airbnb Pushing into Hotel Space 30.04.2019 20:38
Byron and Nicole are back for episode 070, discussing three current topics in real estate. Which topics are Rackets? Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Boomerang Buyers are Americans who lost their homes in a foreclosure or short sale during the housing market crash and are ready to buy again. Byron and Nicole discuss their first experiences as homeowners and how buyers a...
Episode 069: RE/MAX Should Buy Redfin, What Your Car Says about You, & Making Time for Conferences 16.04.2019 21:11
Byron and Nicole are back for episode 069, discussing three current topics in real estate. Which topics are Rackets? Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: RE/MAX Should Buy Redfin: bit.ly/remaxshouldbuyredfin RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin. Racket 2: Does it matter what car you drive to y...
Episode 068: Zestimates will be Live Offers, Lawsuit over Text Messages, & 50 Cent Sells Estate 09.04.2019 20:03
Byron and Nicole are back for episode 068, discussing three current topics in real estate. Is it a Racket? Racket 1️⃣ : Every Zestimate will be a Live Offer * Zestimates put Zillow on the map. Now, every Zestimate will be a Live Offer. How will this change the role of real estate agents? http://bit.ly/zestimateliveoffer Racket 2️⃣ : Lawsuit Filed Over Automated Text Message Campaigns * Two brok...
Episode 067: Tom Ferry on Zillow, Listing vs. Buyer Agents, & Building a World Class Culture 04.04.2019 45:31
Tom Ferry, the #1 Ranked Real Estate Coach, joins Byron and Nicole on episode 067 of The Real Word. The three discuss a variety of topics (and rackets!) including Zillow’s role in the real estate industry, listing agents vs. buyer agents, how Tom would build a brokerage (disclosure: he’s NOT planning on it), and advice for agents. Whether you are a brand new agent or have years of experience in th...
Episode 066: Our First Book Review, Coldwell's Rebranding & REMAX/Redfin Alliance 26.03.2019 17:23
Byron and Nicole give their first book review. Plus, they discuss their thoughts on Coldwell Banker’s new logo and the Redfin-RE/MAX Alliance. Racket 1: The Broke Agent/Author: Book Review * The Broke Agent released a book, Commission: Impossible, Rogue Agent. If you haven’t heard of The Broke Agent, check him out on Instagram: * @thebrokeagent: instagram.com/thebrokeagent * @BAdrealestatepics: i...
Episode 065: College Scandal, RE Teams are Exploding, & NAR responds 19.03.2019 29:43
Byron and Nicole turn their attention to three new topics, including what Byron states is “the biggest racket in America right now.” Racket 1: Is college the biggest racket in America? Some real estate executives are among those being charged in the college fraud scheme to get kids into top schools. While this topic is all over the news, Byron and Nicole discuss whether or not college itself is a...
Episode 064: Will this lawsuit unravel the industry? & Millennial homeowners share regrets 12.03.2019 23:21
Byron and Nicole are back discussing two big topics in the real estate industry. Racket #1: Will this lawsuit unravel the industry?: bit.ly/reindustrylawsuit The first topic is a lawsuit by a seller against NAR, Realogy, Home Services of America, RE/MAX, and Keller Williams. This seller states that they were forced to pay for the commission of the buyer’s agent. This raises a lot of questions incl...
Episode 063: The Compass Take Over, Bad Zillow Info, & NAR's New Ads 05.03.2019 19:30
Compass takes over the CRM Contactually. Contactually users - does this make you nervous? Also, Zillow is facing a lawsuit from a seller who states misinformation on their site has caused devaluation. And, let us know what you think of NAR’s new ad! The Rackets: The Compass Take Over: bit.ly/compasstakeover Bad Zillow Info: bit.ly/badzillowinfo NAR’s New Ads: bit.ly/NARsnewads Subscribe to our cha...
Episode 062: Zillow CEO is OUT, Agents will be Winners in iBuyer Game & Bad News for Purplebricks 26.02.2019 25:53
Another big week of news in the real estate industry! Byron and Nicole discuss changes happening with Zillow, including a new CEO and why this has caused their stock to go up. Plus, how agents can win the iBuyer game and why things are looking bad for discount brokerage Purplebricks. The Rackets: 1. Zillow CEO is OUT, shares UP: http://bit.ly/zillowceoout 2 .Agents will be the real winners in iBuy...
Episode 061: Recaps on GaryVee and Amazon’s NY Headquarters, plus Keller Williams’ Zillow killer 19.02.2019 28:53
Byron and Nicole revisit two hot topics: GaryVee and Amazon. Gary Vaynerchuk adds clarification and context to his thoughts about homeownership. We’ve linked his video and blog below for more details. With Amazon’s announcement to pull out of the New York headquarters location, agents are reacting. What are your thoughts on Amazon’s decision? Plus, Keller Williams has announced a new app that will...
Episode 060: GaryVee Slams Homeownership, Yelp Hides Reviews & Sex Basement in Home for Sale 13.02.2019 23:46
Subscribe to our channel: http://bit.ly/realwordsubscribe The big topic this week is the value of homeownership. Byron and Nicole share their insights on when it is beneficial to buy a home and when might be a good time to put your money elsewhere. What do you think of Gary Vaynerchuk’s comments on homeownership? Let us know in the comments! The Rackets: Gary Vaynerchuk Slams Homeownership: http:/...
Episode 059: Spring Market? Nationwide MLS? Plus Tips for Not Annoying People 05.02.2019 16:06
Subscribe to our channel: http://bit.ly/realwordsubscribe Byron and Nicole have differing opinions about when the spring market starts. What do you think: after the Super Bowl or not until March? Plus, they discuss their thoughts on a single MLS nationwide, and how to not be annoying on social media. The Rackets: The Spring Market Starts When?: bit.ly/remythsdebunked Should there be one Nationwide...
Episode 058: Technology in RE, Recruiting Top Talent, and the Most Expensive Home Sold 29.01.2019 21:40
Subscribe to our channel: bit.ly/realwordsubscribe Byron and Nicole are back after a week off. They discuss technology as a form of lead generation, how to recruit top agents to your brokerage, and what the most expensive home in America sold for. The Rackets: Technology is Never the Solution: bit.ly/techisnotthesolution How to Recruit Top Talent: bit.ly/recruittoptalent Most Expensive Home in Ame...
Episode 057: Next Generation of Wealth, Shutdown Impact on Real Estate and more 15.01.2019 22:22
Subscribe to our channel: http://bit.ly/realwordsubscribe A lot is happening in the real estate industry this week! Byron and Nicole go through three topics and discuss: Is it a racket or not? The Rackets: The Next Generation of Wealth: http://bit.ly/nextgenofwealth How to get Buyer Couples to Agree: http://bit.ly/disagreeablebuyercouples Government Shutdown Impact on Real Estate: http://bit.ly/sh...
Episode 056: Agent vs. Client Centric, Zillows Client Data, and Man Posing as Realtor 08.01.2019 13:26
Subscribe to our channel: http://bit.ly/realwordsubscribe Byron and Nicole start off 2019 with a new format and plenty to discuss! The Rackets: Is Agent-Centric the Wrong Brokerage Approach?: http://bit.ly/agentcentricapproach Zillow Quietly Removes Client Data from Contract: http://bit.ly/zillowremovesdata Man Posed as Realtor to Steal Millions: http://bit.ly/posedtosteal Connect with Byron Lazin...
Episode 055: The Real Estate Transaction Dream and What Real Estate Pros Wish They Knew 18.12.2018 25:24
Subscribe to our channel: http://bit.ly/realwordsubscribe Byron and Nicole discuss Trend 7 from the 2019 Swanepoel Trends Report: The digital end-to-end real estate transaction dream. Get a copy of the report here: http://bit.ly/2019swanepoeltrends The Rackets: Nicole and Byron run down a list of 13 tips from real estate professionals about what they wish they knew when they started. Find the arti...
Episode 054: Swanepoel Trends Report, NRT Launches Marketing Concierge, and Co-Working Offices 11.12.2018 23:03
Subscribe to our channel: http://bit.ly/realwordsubscribe The 2019 Swanepoel Trends Report is out. Do you have any trends you’d like Byron and Nicole to discuss next week? Let us know in the comments! The Rackets of the week are: Real Estate Company Starts Marketing Concierge: http://bit.ly/nrtlaunchesmarketingconcierge Is the next big brokerage being built in a Co-Working office?: http://bit.ly/r...
Episode 053: Zillow brings back Unvetted Leads, Airbnb's New Venture, and Death of Home Appraisals 04.12.2018 31:04
Subscribe to our channel: bit.ly/realwordsubscribe Zillow is bringing back unvetted leads. Byron and Nicole discuss how there are mixed reviews from agents about this move. Tell us what you think in the comments. Read more about this topic: http://bit.ly/zillowbringsbackunvettedleads http://bit.ly/zillowunvettedleads The Rackets of the week are: Should Dual Agency be Allowed?: http://bit.ly/nodual...
Episode 052: Airbnb Hack, Architects Causing Obesity, Baby Boomer Bathroom Trends, & Homie Update 27.11.2018 21:10
Subscribe to our channel: bit.ly/realwordsubscribe Byron and Nicole discuss a topic suggested by J.D. Manning. There’s a new Airbnb hack in real estate. People are asking to lease with an option to buy in six months, and be able to rent the property on Airbnb while leasing. Connect with J.D.: https://www.instagram.com/jd.manning.... The rackets this week include an article blaming architectural de...
Episode 051: Amazon in NYC, Marijuana & Real Estate, and Holiday Listings 20.11.2018 20:58
Subscribe to our channel: http://bit.ly/realwordsubscribe New York is not happy about being selected for Amazon’s second headquarters. Do you agree that this is a racket? Read more here: http://bit.ly/nycrejectsamazon The Rackets Byron and Nicole talk about marijuana and real estate, buying Zillow stock, and why you should leave your house on the market during the holiday season. Racket 1: http://...
Episode 050: California Fires, the Most Realtors Ever & Chip and Joanna Gaines 13.11.2018 20:49
Subscribe to our channel: http://bit.ly/realwordsubscribe Byron and Nicole discuss the devastating fires in California, and are moved by real estate agents, among others, who are stepping up to offer support, supplies, and donations to those in need. Inman Article: http://bit.ly/inmancafires Donate to First Responders: http://bit.ly/SupportLAFD The Rackets Byron and Nicole talk about the number of...
Episode 049: VR Showrooms, Ad Tools & Emotions at work 06.11.2018 19:54
Subscribe to our channel: http://bit.ly/realwordsubscribe Do you have topics you’d like us to cover in Episode 50? Comment below! This week, Byron and Nicole’s main topic was about a possible revamp of National Association of Realtors’ venture capital arm: http://bit.ly/NARvcfunding The Rackets Byron and Nicole discuss whether brokerages should invest in a VR showroom, realtor.com’s agent ad tool,...
Episode 048: Elections, Millennials, Pocket Listings & Location 02.11.2018 23:19
Subscribe to our channel: bit.ly/realwordsubscribe This week on The Real Word, Byron and Nicole discuss the money NAR spends on lobbying. From there, they discuss trends in the future of real estate with all three rackets, including: influencers as agents, pocket listings, and how important location will be once driverless cars are mainstream. Main Topic NAR spent over $14M on Midterm Elections: b...
Episode 047: Trelora Tells Buyers to Ditch Agents 23.10.2018 22:26
Subscribe to our channel: http://bit.ly/realwordsubscribe This week on The Real Word, Byron and Nicole stick up for the real estate agent. With online services telling buyers to ditch agents, the National Association of Realtors sending out vague warnings, and agents being fired over building a side business, Realtors need to be strategic about how they move forward in the industry. Main Topic: Tr...
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