The Real Word
The Real Word
Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.
Be sure to visit the podcast's website and support the creator: www.nowbam.com
Where to listen?
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Episodes
Episode 109: iBuyer Segment Doubles, Priority of Homeownership & KW Consumer App 26.02.2020 13:07
This week on The Real Word, Byron and Nicole discuss the rise of consumers using iBuyers, American view of homeownership, and the Keller Williams consumer app. Racket 1: The iBuyer segment is growing rapidly. This OfferBarn software helps agents compare iBuyer offers for clients: bit.ly/compareibuyers. Mike DelPrete’s State of the Industry Report: bit.ly/stateofindustryreport Racket 2: Ame...
Episode 108: Tip from a Self-made Millionaire, KW profit share, & tik tok Skills 20.02.2020 15:07
This week on The Real Word, Byron and Nicole discuss a Millennial mistake, the Keller Williams profit share program, and tik tok. Racket 1: What is the number one mistake made by Millennials? This self-made millionaire says it’s not buying a home: bit.ly/rw_selfmademillionaire Racket 2: Keller Williams is ending its profit share program for agents who join after April 1st: bit.ly/kwendsprogram Mar...
Episode 107: RE Employee Model, Zillow is a Brokerage, & Marketing Compliance 12.02.2020 16:59
This week on The Real Word, Byron and Nicole discuss a trending shift in real estate, Zillow’s latest venture, and how to make sure your marketing complies with the code of ethics. Racket 1: Will brokerages be turning toward an employee model? bit.ly/reemployee Racket 2: Zillow is officially a licensed brokerage in New York. What does this mean for agents? bit.ly/zillowisabrokerage Racket 3: Being...
Episode 106: CEO of SmartMLS Answers your Questions 05.02.2020 28:50
Kathy Elson, CEO of Connecticut’s statewide SmartMLS, joins Byron and Nicole on The Real Word this week. They discuss the new Clear Cooperation Policy, who it affects, and Kathy answers some questions about the new rule. Subscribe to our channel: bit.ly/realwordsubscribe Connect with Kathy Elson: facebook.com/kathy.elson linkedin.com/in/kathyhelson/ Connect with Byron + Nicole on Instagram: inst...
Episode 105: House Flippers & Clear Cooperation, Compass Layoffs, & Marketing in the Streets 29.01.2020 18:28
This week on The Real Word, Byron and Nicole discuss how the Clear Cooperation rule will affect flippers, Compass layoffs, and a broker protest. Racket 1: Investors, builders, and flippers build momentum by documenting their renovations. Will they be able to do this once the Clear Cooperation rule is implemented? bit.ly/mlscooprule Racket 2: Compass is anticipating about 45 layoffs, but has over...
Episode 104: MLS Cooperation, Co-Living & RE TV 22.01.2020 17:35
This week on The Real Word, Byron and Nicole discuss the new MLS Cooperation policy, the rise of co-living, and RE TV - Network. Racket 1: The new Clear Cooperation policy is going into effect on May 1, 2020. How do you feel about the new rule? bit.ly/mlscooprule Racket 2: Co-living may be on the rise. Would you be willing to share communal spaces? bit.ly/riseofcoliving Marketeer: RE TV is helping...
Episode 103: NAR's New Plan, Services to Eliminate & Cannabis Open House 15.01.2020 18:25
This week on The Real Word, Byron and Nicole discuss NAR’s approval of a new plan, services that agents can stop spending money on, and a new theme for an open house. Racket 1: NAR approves a new Fair Housing Action Plan, focusing on training for agents: bit.ly/narapproves Racket 2: This opinion piece covers 4 things agents should stop spending money on. Do you agree with this? bit.ly/stopspendin...
Episode 102: Best Investments, Dr. Phil's Listing & Ryan Serhant's Offer 07.01.2020 16:30
This week on The Real Word, Byron and Nicole discuss the best investment of the decade, Dr. Phil’s house for sale, and Ryan Serhant’s shocking offer to agents. Racket 1: Stocks or real estate? This Market Watch article gives a prediction on the single best investment for the next decade: bit.ly/investnextdecade Racket 2: Dr. Phil has a house for sale in LA, and the interior is causing a lot of com...
Best of 2019 31.12.2019 3:50
2019 brought new guests, a first-runner up award, some Marketeers, and plenty of laughs. What do you want to see in 2020? Let us know in the comments! Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram: instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets
Episode 101: 2020 Predictions & How to Crush Market Updates 10.12.2019 19:43
This week on The Real Word, Byron and Nicole discuss housing market predictions, industry changes coming in 2020, and a Marketeer who crushes monthly market updates. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Six economists predict the 2020 housing market. Read more here: bit.ly/2020housingpredictions Racket 2: Brad Inman shares his foresight for the real estate industry. What d...
Episode 100: The 100th Episode Special 06.12.2019 17:22
This week on The Real Word, Byron and Nicole celebrate 100 episodes with questions from viewers and former guests. Ful the full show, including a take on the newlywed game (Racket style), watch on YouTube: http://bit.ly/therealword100 Thank you to the following who sent in videos for the show! The Broke Agent: https://www.instagram.com/thebrokeagent/ Harry Moore: https://www.facebook.com/HarryMoor...
Episode 099: Zillow's Dream Experience, Baby Boomers Sell Homes + a new Marketeer 26.11.2019 24:22
This week on The Real Word, Byron and Nicole discuss Rich Barton’s dream, an influx of baby boomers selling homes, and a new Marketeer. Racket 1: Rich Barton discussed Zillow’s vision of creating a home trade-in experience. Read more here: bit.ly/hometradeinzillow Racket 2: With baby boomers expected to sell homes in the coming years, are millennials prepared to buy? bit.ly/babyboomerssellhomes M...
Episode 098: New Pocket Listing Policy, Future of Open Houses + a Marketeer Vote! 20.11.2019 19:56
This week on The Real Word, Byron and Nicole discuss the policy the NAR overwhelmingly approved, the future of open houses, and two new marketeers. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: The Clear Cooperation Policy requires brokers to list properties within one day of marketing to the public. Is this NAR vs. Compass? Check out these links for more info: Inman article: bit.ly...
Episode 097: Realogy to Sell Cartus & Airbnb's New Safety Measures 12.11.2019 11:37
This week on The Real Word, Byron and Nicole discuss Realogy’s decision involving Cartus and Airbnb’s new security measures. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Realogy is set to sell Cartus fro $400M in efforts to streamline the company. How will this affect agents? bit.ly/realogysellscartus Racket 2: A house party shooting is causing Airbnb to make major safety changes....
Episode 096: Your Zillow Unlock Comments, Opendoor Security, & 2019 Stats 05.11.2019 22:28
This week on The Real Word, Byron and Nicole discuss agent comments about Zillow Unlock from episode 095, security issues with Opendoor listings, and T360’s 2019 Q3 Highlights. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: We dive into some of the discussions agents started having about Zillow Unlock from episode 095. Watch now: bit.ly/therealword095 Racket 2: An Opendoor listing i...
Episode 095: Zillow Unlock & Rich Barton's Reasoning behind iBuyer 30.10.2019 19:38
This week on The Real Word, Byron and Nicole discuss what went on at Zillow Unlock and Rich Barton’s explanation of what Zillow Offers is providing clients. Subscribe to our channel: http://bit.ly/realwordsubscribe Racket 1: Byron shares his three main takeaways from Zillow Unlock in Las Vegas. Read more about what Zillow CMO, Aimee Johnson, said at the event: bit.ly/zillowcmo Racket 2: Rich Bart...
Episode 094: Agent Cutting, American Dream Mall, & Compass' Marketeer Moment 22.10.2019 20:01
This week on The Real Word, Byron and Nicole discuss some of the top problems in the real estate industry, the American Dream Mall’s main attraction, and the new bridge loan program with Compass. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: This Inman article discusses some of the most significant issues in real estate today, including agent cutting. Read more here: bit.ly/agentcu...
Episode 093: Softbank CEO Embarrassed, iRenting Startup, & Bieber FSBO 15.10.2019 21:29
This week on The Real Word, Byron and Nicole discuss a CEO who is embarrassed by tech investments, an iRenting startup, and Bieber’s Marketeer move. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Softbank CEO states he is embarrassed by past tech investments. This article started a debate between Byron and Compass friends. Read it here: bit.ly/ceoembarassed Racket 2: Will iRenting b...
Episode 092: Zillow iBuying, Home Flippers, & Fill this House 08.10.2019 18:30
This week on The Real Word, Byron and Nicole discussed untested novelties in real estate, the future for home flippers, and a Marketeer who goes nostalgic. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Real Estate innovations, including Zillow iBuyer, change how the industry works. Which ones are untested? Read more here: bit.ly/realestatenovelties Racket 2: Remodeling costs are ri...
Episode 091: How to Price Properties, Is Compass in Trouble? & Zillow 2.0 01.10.2019 26:42
This week on The Real Word, Byron and Nicole discuss rules for pricing properties, Compass, WeWork, and Zillow. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are the rules for pricing properties changing? According to this article, prices should end in multiples of $10K. Read more here: bit.ly/pricingproperties Racket 2: Will Compass become a publicly-traded company or follow the s...
Episode 090: Open Houses, Best Week to Buy a Home & iPhone 11 Review 24.09.2019 18:14
This week on The Real Word, Byron and Nicole share their thoughts on open houses, the best time of year to buy a home, and the iPhone 11. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are open houses worth your time? Byron and Nicole discuss the value of both mega open houses and regular weekend open houses. Read more: bit.ly/areopenhousesworthit Racket 2: Some say this week is the...
Episode 089: Exiting Real Estate, Offerpad's New Program, Luxury Marketing 17.09.2019 30:52
This week on The Real Word, Byron Lazine and Nicole White take a quiz to see if they are ready to exit real estate (hint: they have some work to do). They also discuss Offerpad’s new program to expedite closings, and new rules for marketing luxury properties. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Are you psychologically ready to leave real estate? Take this quiz on Inman to...
Episode 088: Wall Street and Real Estate, Game Day Rents, & "Duffy" House Record Sale 10.09.2019 17:36
This week on The Real Word, Byron Lazine and Nicole White share their thoughts on the relationship between Wall Street and Real Estate, places charging high game day rents, and a listing video that helped close a record sale. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: The relationship between Wall Street and Real Estate is a rocky one, according to Brad Inman. Read more here: bi...
Episode 087: Redfin Publishes Commissions, Top Agents Fleeing Coldwell Banker, & Marketeers 03.09.2019 22:55
This week on The Real Word, Byron Lazine and Nicole White share their thoughts on Redfin publishing buyer agent commissions, agents leaving Coldwell Banker, a Marketeer and a Not-so Marketeer. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Redfin is now publishing buyer agent commissions with its listings. Is this transparency a benefit? Read more here: bit.ly/publishedcommissions Ra...
Episode 086: “Fixer Upper” Homes Hard to Sell, Beverly Hills Agents, Homes for Puppies 27.08.2019 21:12
This week on The Real Word, Byron Lazine and Nicole White discuss the resale of “Fixer Upper” houses, a Beverly Hills agent accused of burglarizing homes, and agents who find homes for puppies (as well as people). Subscribe to our channel: hbit.ly/realwordsubscribe Racket 1: Chip and Joanna’s “Fixer Upper” is massively popular, making homeowners believe they can mark up the price when they list th...
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