The Real Word

The Real Word

News EN ↓ 421 episodes

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

Author

The Real Word

Category

News

Podcast website

www.nowbam.com

Latest episode

Jun 30, 2026

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Episodes

Episode 120: Realtors are Line of Defense, Airbnb Owners & a Flip or Flop sale 13.05.2020

This week on The Real Word, Byron and Nicole discuss Brad Inman’s opinion piece, the position of Airbnb owners, and Tarek El Moussa’s real estate agent.  Racket 1: Are realtors a line of defense against banker greed?  bit.ly/realtorslineofdefense Racket 2: Airbnb owners are weighing their options: sell now or wait for travel to start up again. bit.ly/shouldairbnbsell Marketeer: This Flip or Flop s...

Episode 119: What NOT to do, Contact Free Selling + Cribs Style Video 06.05.2020

This week on The Real Word, Byron and Nicole discuss what agents shouldn’t be doing, Opendoor’s return to contact free selling, and a Marketeer that reminds us of MTV Cribs. Racket 1: In this Inman article, the author shares 12 things agents should stop doing. Do you agree with the list? bit.ly/OC_stopdoingthis Racket 2: Opendoor is returning to two markets to test out “Sell Direct” and “Home Rese...

Episode 118: Realogy's $400M deal, Benefits for Buyers + John Krasinski Playbook 29.04.2020

This week on The Real Word, Byron and Nicole discuss why Realogy is suing Madison Dearborn Partners and SIRVA Worldwide, 3 benefits for buyers amid the pandemic, and how John Krasinski is inspiring agents. Racket 1: Realogy’s $400M deal with Madison Dearborn Partners and SIRVA Worldwide is falling apart, and Realogy is suing: bit.ly/400Mrealogydeal Racket 2: Amid the current health crisis, homebuy...

Episode 117: Advice from France RE, Landlords Preying on Tenants + Showing you Care 23.04.2020

This week on The Real Word, Byron and Nicole discuss the advice from the CEO of Coldwell Banker France, scumbag landlords, and how to show your clients you care.  Racket 1: As France nears the end of lockdown, founder and CEO of Coldwell Banker France and Monaco says real estate activity is increasing: bit.ly/frenchREleader Racket 2: Not all landlords are helping their renters. Some are requesting...

Episode 116: Luxury Auctions, April Rent + Zillow’s Virtual Open Houses 15.04.2020

This week on The Real Word, Byron and Nicole discuss an option for luxury homeowners, tenant rent payments, and Zillow’s options for Virtual Open Houses. Racket 1: Luxury homeowners who are ready to sell are turning to auctions: bit.ly/autionssurge Racket 2: As of April 5, a third of tenants had not paid rent: bit.ly/tenantsnotpayingrent Marketeer: Real estate agents can add a virtual open house l...

Episode 115: Top Ten Cities, NAR Offerings + Virtual Scavenger Hunts 08.04.2020

This week on The Real Word, Byron and Nicole discuss the cities best prepared for a fallout, what NAR is doing for its members, and an innovative way to get people involved in 3D home tours.  Racket 1: These 10 cities are best prepared to handle an economic storm: bit.ly/bestpreparedcities Racket 2: NAR is funding two months of TeleHealth for members in need. Learn more here: bit.ly/narfundsteleme...

Episode 114: How Mortgage Guidelines changed this week 02.04.2020

This week on The Real Word, Byron and Nicole are joined by Brian Faye, mortgage lender. The three discuss changes in the real estate and mortgage industries over the past few days.  Inman articles: Let’s Officially Cancel April Fools’ Day: bit.ly/cancelaprilfools Feds say real estate is an ‘essential business’: bit.ly/REessential 66 High Street 3D Tour: 66highst.com Subscribe to our channel: bit.l...

Episode 113: Delayed Mortgage Payments, Zillow Offers & KCM's Marketing 25.03.2020

This week on The Real Word, Byron and Nicole discuss options for homeowners to delay payments, Zillow pressing pause on iBuying, and the message KCM is sharing.  Racket 1: If you are a homeowner affected by the situation, you may be able to delay mortgage payments for up to a year. Learn more about what Fannie Mae and Freddie Mac are doing to help ease the financial burden: bit.ly/defermortgagepay...

Episode 112: Culture Change, Gary Keller's Advice & How to market during shifting times 18.03.2020

This week on The Real Word, Byron and Nicole discuss the global pandemic, how it is affecting the real estate industry, and how to support your local community.  Racket 1: New restrictions across the country are creating a culture change in the industry: bit.ly/cvculturechange Racket 2: Gary Keller gives four pieces of advice to navigate the changes in the market: bit.ly/garykellersadvice Marketee...

Episode 111: Noisy Homes, Zestimates & a Grease Parody 11.03.2020

This week on The Real Word, Byron and Nicole discuss a new feature to identify noisy homes, the listing price of a former Zillow CEO’s property, and a listing parody.  Racket 1: Realtor.com is introducing a new feature to gauge noise levels for individual properties. Do you think this is a racket? bit.ly/noisyhomes Racket 2: Spencer Rascoff, former Zillow CEO listed his Los Angeles home for nearly...

Episode 110: RE Leader Traits, Costs for New Agents & Lowball Disorder 04.03.2020

This week on The Real Word, Byron and Nicole discuss top traits of real estate leaders, costs to expect as a new real estate agent, and a spoof gets the Marketeer spot.   Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: What are the top ten traits of real estate leaders? See if you agree with this list: bit.ly/realestateleadertraits Racket 2: New agents need to prepare for costs associ...

Episode 109: iBuyer Segment Doubles, Priority of Homeownership & KW Consumer App 26.02.2020

This week on The Real Word, Byron and Nicole discuss the rise of consumers using iBuyers, American view of homeownership, and the Keller Williams consumer app.  
 Racket 1: The iBuyer segment is growing rapidly. This OfferBarn software helps agents compare iBuyer offers for clients: bit.ly/compareibuyers.  
 Mike DelPrete’s State of the Industry Report: bit.ly/stateofindustryreport   Racket 2: Ame...

Episode 108: Tip from a Self-made Millionaire, KW profit share, & tik tok Skills 20.02.2020

This week on The Real Word, Byron and Nicole discuss a Millennial mistake, the Keller Williams profit share program, and tik tok. Racket 1: What is the number one mistake made by Millennials? This self-made millionaire says it’s not buying a home: bit.ly/rw_selfmademillionaire Racket 2: Keller Williams is ending its profit share program for agents who join after April 1st: bit.ly/kwendsprogram Mar...

Episode 107: RE Employee Model, Zillow is a Brokerage, & Marketing Compliance 12.02.2020

This week on The Real Word, Byron and Nicole discuss a trending shift in real estate, Zillow’s latest venture, and how to make sure your marketing complies with the code of ethics. Racket 1: Will brokerages be turning toward an employee model? bit.ly/reemployee Racket 2: Zillow is officially a licensed brokerage in New York. What does this mean for agents? bit.ly/zillowisabrokerage Racket 3: Being...

Episode 106: CEO of SmartMLS Answers your Questions 05.02.2020

Kathy Elson, CEO of Connecticut’s statewide SmartMLS, joins Byron and Nicole on The Real Word this week. They discuss the new Clear Cooperation Policy, who it affects, and Kathy answers some questions about the new rule.  Subscribe to our channel: bit.ly/realwordsubscribe Connect with Kathy Elson: facebook.com/kathy.elson linkedin.com/in/kathyhelson/ Connect with Byron + Nicole on Instagram: 
inst...

Episode 105: House Flippers & Clear Cooperation, Compass Layoffs, & Marketing in the Streets 29.01.2020

This week on The Real Word, Byron and Nicole discuss how the Clear Cooperation rule will affect flippers, Compass layoffs, and a broker protest.  Racket 1: Investors, builders, and flippers build momentum by documenting their renovations. Will they be able to do this once the Clear Cooperation rule is implemented? bit.ly/mlscooprule Racket 2: Compass is anticipating about 45 layoffs, but has over...

Episode 104: MLS Cooperation, Co-Living & RE TV 22.01.2020

This week on The Real Word, Byron and Nicole discuss the new MLS Cooperation policy, the rise of co-living, and RE TV - Network. Racket 1: The new Clear Cooperation policy is going into effect on May 1, 2020. How do you feel about the new rule? bit.ly/mlscooprule Racket 2: Co-living may be on the rise. Would you be willing to share communal spaces? bit.ly/riseofcoliving Marketeer: RE TV is helping...

Episode 103: NAR's New Plan, Services to Eliminate & Cannabis Open House 15.01.2020

This week on The Real Word, Byron and Nicole discuss NAR’s approval of a new plan, services that agents can stop spending money on, and a new theme for an open house.  Racket 1: NAR approves a new Fair Housing Action Plan, focusing on training for agents: bit.ly/narapproves Racket 2: This opinion piece covers 4 things agents should stop spending money on. Do you agree with this? bit.ly/stopspendin...

Episode 102: Best Investments, Dr. Phil's Listing & Ryan Serhant's Offer 07.01.2020

This week on The Real Word, Byron and Nicole discuss the best investment of the decade, Dr. Phil’s house for sale, and Ryan Serhant’s shocking offer to agents. Racket 1: Stocks or real estate? This Market Watch article gives a prediction on the single best investment for the next decade: bit.ly/investnextdecade Racket 2: Dr. Phil has a house for sale in LA, and the interior is causing a lot of com...

Best of 2019 31.12.2019

2019 brought new guests, a first-runner up award, some Marketeers, and plenty of laughs.  What do you want to see in 2020? Let us know in the comments! Subscribe to our channel: bit.ly/realwordsubscribe Connect with Byron Lazine + Nicole White on Instagram:
instagram.com/byronlazine/ instagram.com/nicolewhiterealtor/ Watch The Rackets on Instagram: instagram.com/therackets

Episode 101: 2020 Predictions & How to Crush Market Updates 10.12.2019

This week on The Real Word, Byron and Nicole discuss housing market predictions, industry changes coming in 2020, and a Marketeer who crushes monthly market updates.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Six economists predict the 2020 housing market. Read more here: bit.ly/2020housingpredictions Racket 2: Brad Inman shares his foresight for the real estate industry. What d...

Episode 100: The 100th Episode Special 06.12.2019

This week on The Real Word, Byron and Nicole celebrate 100 episodes with questions from viewers and former guests. Ful the full show, including a take on the newlywed game (Racket style), watch on YouTube: http://bit.ly/therealword100 Thank you to the following who sent in videos for the show! The Broke Agent: https://www.instagram.com/thebrokeagent/ Harry Moore: https://www.facebook.com/HarryMoor...

Episode 099: Zillow's Dream Experience, Baby Boomers Sell Homes + a new Marketeer 26.11.2019

This week on The Real Word, Byron and Nicole discuss Rich Barton’s dream, an influx of baby boomers selling homes, and a new Marketeer.  Racket 1: Rich Barton discussed Zillow’s vision of creating a home trade-in experience. Read more here: bit.ly/hometradeinzillow Racket 2: With baby boomers expected to sell homes in the coming years, are millennials prepared to buy? bit.ly/babyboomerssellhomes M...

Episode 098: New Pocket Listing Policy, Future of Open Houses + a Marketeer Vote! 20.11.2019

This week on The Real Word, Byron and Nicole discuss the policy the NAR overwhelmingly approved, the future of open houses, and two new marketeers. Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: The Clear Cooperation Policy requires brokers to list properties within one day of marketing to the public. Is this NAR vs. Compass? Check out these links for more info: Inman article: bit.ly...

Episode 097: Realogy to Sell Cartus & Airbnb's New Safety Measures 12.11.2019

This week on The Real Word, Byron and Nicole discuss Realogy’s decision involving Cartus and Airbnb’s new security measures.  Subscribe to our channel: bit.ly/realwordsubscribe Racket 1: Realogy is set to sell Cartus fro $400M in efforts to streamline the company. How will this affect agents? bit.ly/realogysellscartus Racket 2: A house party shooting is causing Airbnb to make major safety changes....

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