The Real Look

Inflation sees a moderate boost, investors sweep Lennar rentals, and lending standards loosen. Guest Nicole Burnett joins us from KW West Sound in Gig Harbor, Washington sharing 9-years worth of industry lessons. From growing her team, to expanding her team, to building her wealth - she’s seen it all.

Pending home sales decline, home appreciation slows, and new home sales continue to yo-yo. Guest Melisa Wight of KW Greater 360 joins us, sharing how she achieved success as the new kid in real estate in the small town of Poulsbo, Washington. Step one: Building her sphere of influence from the ground up!

Conforming loan limit jumps and demand for mortgages is on the rise as rates fall. Guest Rebecca Del Pozo of KW Puyallup joins us, sharing how she transitioned from lead receiving to lead generation and discovered authentic relationship building - beyond the transaction.

Homeowner equity nears $30 trillion, Opendoor faces iBuyer headwinds, and real estate agents struggle to pay rent. Guest Jordan Hemp of KW Yakima Valley shares tales as a “hungry” young agent launching his real estate career in a pandemic - plus, how his journalism degree helped him get ahead.

Real estate companies lose billions, mortgage buydowns are on the rise, and household debt hits new high. Guest Barb Pexa of KW Bellevue shares how she fosters a “Pay It Forward” company culture, builds her business through doing what comes naturally to her, and promotes full transparency with her clients - no-bulls**t here! 

Mortgage demand declines reach a slowdown, while Opendoor and Offerpad see big losses. Guest Jamie Reece with KW North Seattle shares his unique perspective on how to run a successful real estate business with your spouse: growing your database through client events, choosing which fires to fight, seeking counseling, and staying in communication. 

Pending home sales take a dive, real estate heads the wrong direction from the U.S. economy, and Anywhere looks to make a change following a 50% profit fall. From a $0.25 raise at Home Depot to selling 2,500 homes in his first five years in new construction, Chase Craig with KW Boise shares his rollercoaster journey to success. Visit this episode’s Show Notes to download his 75-Touch Plan, scripts...

Mortgage apps reach lowest level in 25 years, while homebuilders predict housing starts to fall further. We’re joined by Starr Mikkelson with KW East Idaho in Idaho Falls, who shares lessons learned in her first year as a realtor: practice your scripts, never assume anything, and go slow to go fast!

Mobile home values skyrocket, BofA reports 40% mortgage production decline in Q3, and real estate brokerage valuations are changing. Guest Kirk Godman joins us with KW Premier Partners in Vancouver, Washington sharing a true story of commitment after a devastating first year in the industry. Find out how exactly he became a top agent in the Northwest after a challenging start.

Fannie Mae predicts home price falls in 2023, mortgage demand plunges, and Compass settles agent recruiting suit with Anywhere. Kenny Klaus of KW Integrity First Realty joins today’s episode, getting real on what it takes to run a wildly successful geographic farm: connectivity, community, and consistency.

Compass agents are down millions, Homie CEO resigns post-layoffs, and home prices are dropping like it’s 2009. Mega Agent Amy Asivido joins the podcast of KW Premier Partners in Vancouver, Washington. She breaks down her 3 levels of culture, survival tips in a shifting market, and falling madly in love with real estate.

Mortgage rates send economic shock, Zillow launches ShowingTime+, and Compass hits round two of layoffs. Guest Laurie Satushek joins us with KW Western Realty in Bellingham, Washington. A teacher to her core and treasure hunter (of homes) by trade, Laurie shares the evolution of building her team, educating her clients, and creating a drama-free culture.

Class is in session in this special episode dedicated to the Mindset of Millionaires in Real Estate. Bruce & Chase give listeners exclusive insight into the 6 personal perspectives every agent needs to master in order to get one step closer to “millionaire” status. The best part is? With practice, anyone can put this mindset into place…you up for it?

Price pressures remain high amid inflation, lending standards tighten, and Americans feel housing market pessimism. Livian Director of Industry Eric Forney joins us sharing how he increased his income (x 20!) during his first year in real estate. This career shift sparked a ‘think big’ mindset that led Eric on a mission to improve the industry for entrepreneurs...and you could be one of them.

NewRez debuts 40-year non-QM loan, US home equity soars, and Move Inc. partners with lender matching service. Today’s guests are Zack and Jodi of The Hill Team with KW West Seattle . They get real about how to master your open house game, increase agent retention through an accountability culture, and the secret to working with your spouse.

16 million US homes remain vacant, the single-family rental market gets a boost, and mortgage apps decline as rates surge. Self-proclaimed “conference junkie” Stephanie Gamble joins us from KW Alaska Group discussing opportunities in the shifting market, tales from new construction, and how to build a foolproof roadmap of systems.

New home sales recession continues, Fannie Mae predicts dark days ahead, and first-time buyers show more demand for mortgages despite rise in rates. Mega Agent Kendra Todd of KW Greater Seattle joins us for a wealth building conversation. Her real estate journey includes riding the recession wave in South Florida, creating her West Coast “bubble”, and investing in 150+ doors!

Compass is in for a rude awakening, home building falls sharply, and homebuyers continue backing out of deals. Guest Crystal Hill joins us from KW North Seattle sharing lessons learned in the luxury real estate game, from marketing on Bainbridge Island to the importance of client privacy.

Inflation eases slightly, Zillow teams up with Opendoor, and Redfin eliminates agent commission refund. We’re joined by guest Cody Gibson, Keller Williams’ Director of Expansion Growth and CEO of United Home Group with KW Portland Central . Cody gets real on the mistakes he’s made and lessons he’s learned along the way to building his expansion empire, now reaching 122 cities. Tune in!

US economy enters “technical recession”, Fed rate hikes may decrease housing competition, and Opendoor faces massive fines. We sit down with guest Ron Ruscha of the Building Dreams Team with KW Eastside in Kirkland, Washington, where he gives us ‘the real look’ on hitting the reset button on his real estate team, pivoting strategies, and quickly skyrocketing toward success!

ADUs face obstacles, industry layoffs continue, and the NWMLS makes a major change for commissions. Guest Nick Shivers of KW Portland Central helps us answer the fundamental question, “Why do you want to step out of production?” From making big money, to giving big money, he’s partnered with realtors to raise over $3 million to save the lives of children all over the world - and he’s just getting...

West Coast housing officially sees a slowdown, homebuilder confidence plunges, and we break down the top states with the most stable housing markets. Guest Cynthia Lee, Executive Leader of KW Commercial , joins us sharing advice on all things commercial real estate: lead generation, creating a scalable business, and the power of your database. 

Homebuyers cancel deals, Wall Street firms take over neighborhoods, and consumers say economy is on the wrong track. Guests Peter & Alex Clark join us of The Clark Group with KW Portland Premiere . This father-son team brings decades of industry experience (and wisdom), getting ‘real’ on cutting their teeth in the last shift, navigating a family business, and hiring the right people.

Bruce Hardie and Chase Williams break down the full 12 tactics to navigate a shifting market for our listeners. Guest Zach Davis joins us with Embrace Realty Group at KW Coeur d’Alene . He shares the delicate balance of building a team with 3 owners, becoming a frontline ambassador in your community, and his specialty: lead generation!

Hosts Bruce Hardie + Chase Williams do a deep dive on the state of the economy and the housing market. Guest Brenda Nunes joins us with KW Eastside in Kirkland, Washington, sharing how she built her successful business by combining her two passions: green home development and unique properties. Tune in!