The Real Look

LISTEN: Angela Palmer joins today’s episode from Blackfoot, Idaho. From ‘Home Equity Credit Queen’, to full-time mom, to real estate brokerage owner, she’s leading 8 agents to find success on their own terms all while achieving investment opportunities for her family. Her advice? “Don’t wait. Go do it.”

Only one in four IMBs were profitable in Q4, Washington homeowners had nation's 2nd-steepest equity loss in 2022, and mortgage rates declined amid banks failures.

LISTEN: Guest Nicole Brown joins us from Keller Williams Greater 360 in Poulsbo, Washington, sharing her journey from being a single-agent high producer, to building one of the top producing teams comprised (mostly) of military spouses. With 75% of their business coming from the military community, Nicole credits their success to relationships. Don’t miss this one!

@properties adds 1% broker fee, inflation slows in February with housing still the biggest contributor, and Hispanic homeownership rates rose to 48.6% in 2022.

LISTEN: Guest Carey Hughes joins us from Keller Williams Realty Professionals in Portland, Oregon. From a career in Nike to finding her passion in real estate, she lets us in on what it takes to run a successful team: confidence, alignment, and care.

Goldman Sachs reveals 99% of borrowers with mortgage rates below 6%, Black Knight shows sellers retreating from the market, and real estate takes a drubbing in Q4.

LISTEN: Guest Juan Murdoch joins us with Keller Williams Realty East Idaho in Idaho Falls. He’s been in the business for nearly two decades with plenty of lessons learned along the way: from scaling up, to scaling back, to pushing through the Great Recession and finding light at the other side, it’s clear why he is the dominant agent in his market.

‘Anywhere’ sees major profitability dips, ‘Redfin’ loses over $60M in Q4, and new ‘NAR’ report shows existing home sales fell every month in 2022.

LISTEN: Guest April Florczyk with Keller Williams Realty Boise joins this episode sharing her journey in new homes and luxury real estate. From building an exclusive brand, to nurturing relationships with builders / developers, and the most unsuspecting way she closes deals…just by having fun. Did we mention April’s also a single mom of three kids? Talk about doing it all!

Bruce and Chase are coming to you live from Anaheim, California sharing their key takeaways from Gary Keller’s Vision Speech. They discuss crucial projections for the year ahead, realtors charging the storm, and the unknown future of homebuilders…what does it all mean for buyers?

LISTEN: Guest Dave Nelson joins the show from Keller Williams Realty East Idaho in Idaho Falls. He may run a team of 7 serving a massive area spanning three MLS’, but he had to learn the hard way to reach success. Turns out, real estate isn’t always as sexy as it sounds!

Inventory drops as mortgage rates increase, housing affordability ends 2022 at record low, and…will iBuyers be obsolete by 2025?

LISTEN: Yassi Jazayeri joins us with Keller Williams Realty Bellevue sharing her journey from investment banker, to Rookie of the Year, to Mega Agent, to…Philanthropist? She lets us in on her proven tricks to communicate effectively with clients, the opportunities she discovered through coaching, and the one thing Yassi would’ve done differently.

Biden administration rolls out renter protections, inventory and purchase applications fall, and investors ponder Fed’s rate path following Dell Technologies’ 5% layoff.

LISTEN: From Korean cryptologic linguist in the US Army to top producing agent with Keller Williams Alaska Group , Lance Davis doesn’t shy from a challenge. In today’s interview, Lance shares how scaling his business down helped him grow profit, plus the opportunities that excite him in this market shift.

U.S. District Court sides with NAR, HomeSmart acquires Solid Source, and CoStar looks at a Move acquisition.

LISTEN: What started as a “happy accident” for Joe Platz transformed into one of his greatest passions: real estate. Joe lets us in on the highs and lows of his journey, from surviving the Great Recession, to doubling his business in a year after joining Keller Williams Realty Everett , to building his team of six (P.S. he’s hiring!).

Anywhere Real Estate makes more cuts, BoomTown gets acquired, and housing inventory falls under 1 million (again).

LISTEN: Get ready for a throwback as we time travel to a 19-year-old Sunny Burruss entering the real estate biz in the mid-90s! Single-page purchase & sale agreements, floor time, and this new thing called the internet? Fast forward to today, Sunny leads the top producing Sunshine Luxury Properties team with Keller Williams Realty Bothell in Bothell, Washington. Don’t miss today’s Northern Lig...

Opendoor fights for survival, single-family rental market gets slammed by headwinds, and NAR reports new record for the number of REALTORS®.

LISTEN: Today’s Northern Lights guest is Megan Jumago-Simpson with Keller Williams Realty Professionals in Portland, Oregon. She gets real on lead gen in the relocation game, facing her fears as a leader, and listening to your gut…”not all business is good business”.

Home price predictions for 2023, Compass launches another round of lay-offs, and purchase lock counts drop to 9-year low as Fed signals more rate hikes.

LISTEN: Today’s Northern Lights guest is Darren Ricketts with Keller Williams Eugene . He shares his journey from IT nerd, to house flipper, to top agent with 500+ transactions under his belt, and all the lessons learned along the way.

LISTEN: In this episode, we’re bringing you our favorite moments from Season 2 of The Real Look. Our highlight conversations with top agents spanned from Lead Gen to Wealth Building to the Shifting Market, and everything in between. Plus, we’re giving you a special announcement on what to expect in Season 3.

LISTEN: November saw record mortgage rates kill existing home sales, and builders pull back on single-family construction as confidence hits a full year of declines. In this episode, we welcome two guests from Keller Williams Yakima Valley ! W. Brad Chandler gets into flipping houses and the power of coaching, while Dana Phillips shares lessons learned from year one in the industry.