The Real Beauty Industry

We all have them, none of us want them, but they are VITAL to moving forward. How can you see these differently and make more people happy, WITHOUT abandoning what you know is important in your business. You can have a great team and still get in little ruts here and there. This perspective and these steps will help! --------------------------------------- Thank you for helping us spread this mess...

Want to know what salon owners seem to be most worried about right now? I did, but I'm not buying this list. I'll break down Salon Today's version and give a few things that could help with what you're ACTUALLY losing sleep over...salon owner to salon owner. -------------------------- Thank you for helping us spread this message. This doesn’t happen without you! Please share this episode with some...

Our industry is evolving and so is technology. Here is a new, innovative tool created by one of the largest hair color manufacturers in the world. How changes like this affect our industry and what we can do about it. ----------------------------- Thank you for helping us spread this message. This doesn’t happen without you! Please share this episode with someone you know. If you share this on soc...

How do you choose what to invest in when you need to grow, want support and are inundated with ads, programs & tools that say they will help your business grow or save? This one tip could change the way you make decisions going forward and help you stay confident to know you're making the right ones, even at times where it feels hard to feel decisive or spending money seems scary. Marketing is...

If you would ever struggle standing in a room of CEOs, listen to this. We think differently, and don't fit into the business "box" a lot of times. But guess what most salon owners do better than anyone... ---------------------------------------------- Thank you for helping us spread this message. This doesn’t happen without you! Email: ashley@fuserepublic.com for guest suggestions, questions &...

We often spend time learning all the things we need to know about in order to do our job, only to get shot down by our client because they are using the new "famous" product or new method by Influence X. Want them to say yes to you more? Here's a way to approach you business that will keep them saying yes more to you that will also make YOU a stronger, smarter professional every time you do it! --...

Ever wasted money attending a class that either wasn't relevant to you or earned you a certification for something you never really added to your menu? Here's a quick test to know whether or not education is right for you. --------------------------------- Thank you for helping us spread this message. This doesn’t happen without you! Email: ashley@fuserepublic.com for guest suggestions, questions...

This is NOT another list of questions to find out "what you're doing today." This is the consultation for the stylist who wants to connect with their client in a purposeful and intentional way, in order to TRULY serve their needs both inside and outside the salon. When you ask these simple questions, you will immediately expand you chances of success in all areas BTC. Beautiful, creative work AND...

Brands have made demands of salon for such a long time. We accept it, but as they add restrictions, have you considered the value they add in exchange? And what your ACTUAL success is with the brand? Salon owners live in fear many times to move on from a brand who their clients seem attached to, BUT does anything have great value in your business if it's not truly bringing in impactful revenue? --...

It's not a trick. Just one simple change. While everyone is focusing on selling more, we're focusing on the tiny behaviors that lead to that. When a coach wants to change something in a player's mechanics, he goes small. He doesn't just say "hit the ball better". Get micro to go macro. ------------------------------- Thank you for helping us spread this message. We canNOT do this without you! Emai...

Effective leadership starts with awareness. You have to be aware of what is truly happening vs. what people may say to you to spare your feelings. It is easier to say "I don't like ____" than "I'm so sick of hearing YOU talk about this!" We have to be real with ourselves as leaders in order to know what the actual problem is and not walk away from what we know the company needs because we haven't...

Time to start having a different conversation and stand up and know, it doesn't matter how big or small you are, you don't have to accept "the norm". Coaches & Consultants are finding ways to "save businesses" and calling it "thriving". Just getting to profitable is not the win. Making a REAL living is the answer. Consultants who advocate for lower wages for hairstylists as the FIRST option is...

Making people feel beautiful today vs. Every single day. There's a difference. Choose. Thank you for helping us spread this message. We canNOT do this without you! Email: ashley@fuserepublic.com for guest suggestions, questions & topics you'd like us to cover. Follow for new episodes. Leave a Review to let us know how we're doing. Follow: @therealbeautyindustry @fuserepublic @ashleytoliverwill...

Want more effective promotions? You work hard to put promotions together, you buy the promotions from the manufacturer...you do EVERYTHING, and it still doesn't work. Here's a quick take and framework you can use, PLUS the REAL promotion we are about to kick off for FEBRUARY (you can do this at any time!) Link talked about in the podcast: PROMOTION IDEA ---------------------------------------- Tha...

It happens. Not every person is going to leave on good terms. It's the aftermath sometimes that hardest. But you're built for it. This conversation is about remembering who you are and why you're doing this. And in this industry, which can be and feel so personal, it's extremely important to keep yourself in perspective. ------------------------------- Thank you for helping us spread this message....

There is an ad every time you open the app for the next big coach, method, program, etc. How in the world do you choose? Here are some things to consider and look for BEFORE you spend money on "business help" in this industry. --------------------------------- Thank you for helping us spread this message. We canNOT do this without you! Email: ashley@fuserepublic.com for guest suggestions, question...

The goal of this podcast was to air out the REAL. And to no longer live in the perfectly polished public facade that the beauty industry has become. It's conversations like this that happen every day. Conversations about stylists and salon owners struggling...it leaves us open to being HUGE targets for great pain point marketers because it seems like there is always someone who needs help. The hel...

You can not educate your way to busy. There are plenty of talented, well-educated hairstylists who quit the business because they never build a business. And there are a lot of so-so stylists who build exceptional businesses because they figure out a few key things. Education is awesome and makes us feel good, but no new magic method, latest crazy, perfect new product or single social media post i...

This question was recently sent to me by the owner of a multi-location salon company. Most salon owners want to hire out of school but struggle to figure out how to afford it. There is also fear around "what if they leave after we invest all this time and money." In an effort to afford to hire more or increase dismal profit margins, some coaches advocate for senior stylists to pay for all or part...

We approach clients the same way we approach other relationships, and that makes the money exchange part of our industry harder. The very basic thing that you can start doing now that will impact your business and confidence positively, is to speak up. This message could have been said toward leaders speaking to their teams. So as you listen, find your message. And speak up. Thank you for helping...

Here is a quick take on raising prices and when to make changes in your business.

If you want to sell more retail in your hair salon, especially at a time you want or NEED to boost sales, this is for you.

Hairstylists will sell more retail when they understand this one thing. And no, it’s not a new sales tactic or contest. It’s simple. This one thing will change any hairstylist’s mentality about retail, and that is the first place we have to start. This is for hairstylists and for leaders in salons, so we can remove the feeling retail creates for most people in this industry. It’s really not about...

This episode is a way to approach 2025 to accomplish more of what YOU want to. On Jan 1, 2026, what do you want to say about how this year went? This message is for business owners who want to see their business grow but feel like there are too many choices. You just want to know the next thing to do that’s going to make the biggest impact.

How do I motivate my team? The essential and eternal question. Nearly every salon owner has experienced some level of challenge with someone on their team lacking the motivation to achieve their potential. Sometimes, we run into people who can’t or won’t do the simple things needed to accomplish the purpose of your company. This episode breaks down what you can do as a leader to increase someone’s...