Ashley Toliver

The Real Beauty Industry

Business EN ↓ 110 episodes

This podcast is for people in the beauty industry who care deeply about their work, their leadership, and the kind of industry they want to be part of. These are thoughtful conversations with people inside and outside the industry—founders, operators, creatives, and leaders—about business, growth, integrity, and the realities we don’t often say out loud. This is not a tactics show. There’s no hype, no shouting, and no clickbait. Just real conversations meant to help you think more clearly, lead more confidently, and feel less alone in the process. Episodes stand alone. Listen where it resonate...

Author

Ashley Toliver

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 6, 2026

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Episodes

58 | 5 things every great team needs 24.09.2025

A strong team is the backbone of any successful salon. In this episode, we break down the 5 essential elements every great team needs to thrive. From communication to trust and collaboration, discover what truly sets top-performing salon teams apart. #TheRealBeautyIndustry #salonteam #salonleadership #teamworkinsalons #salonculture #beautybusiness --------------------------------------------------...

57 | RANT: Benchmarks in salons 22.09.2025

Benchmarks are supposed to guide us, but sometimes they feel more like pressure points than helpful tools. In this episode, we rant about the highs, lows, and realities of benchmarks in salons—why they matter, why they frustrate, and how they really affect owners and teams. #TheRealBeautyIndustry #salonbenchmarks #beautybusiness #salonsuccess #salonowners #salonmanagement -------------------------...

56 | You are the only one who can't quit, so start acting like it 17.09.2025

Quitting is easy—staying committed is hard. In this episode, we explore the mindset it takes to keep going when everything feels challenging. From running a salon to building your brand, it’s all about showing up, pushing through, and acting like giving up is never an option. #TheRealBeautyIndustry #salonmindset #beautybusiness #salonsuccess #hairstylistmotivation #staycommitted ------------------...

55 | The cost of low retail sales 15.09.2025

Retail sales can make a huge difference in a salon’s success, yet many owners underestimate their impact. In this episode, we dive into the hidden costs of low retail sales, how it affects both the business and the team, and why paying attention to retail is more important than you might think. #TheRealBeautyIndustry #salonretail #beautybusiness #salonowners #salonsuccess #hairstylisttips --------...

54 | How to bring out the best in your weakest team members 10.09.2025

Every team has strengths—and weaknesses. But what if your ‘weakest link’ isn’t actually weak, just untapped? In this episode, we talk about how salon leaders can uncover hidden potential, shift perspectives, and help team members grow into their best selves. Because building a strong salon culture isn’t about perfection, it’s about progress. #TheRealBeautyIndustry #salonleadership #salonteam #team...

53 | The #1 Financial mistake most salons make 08.09.2025

Money can make or break a salon—and too often, owners don’t even realize the biggest mistake they’re making until it’s too late. In this episode, we break down the #1 financial mistake most salons make, why it happens, and how to avoid it. From managing retail to tracking expenses and building real profit, we’ll share ideas to think smarter about money and set your salon up for lasting success. #T...

52 | It all started with fight on Facebook... 03.09.2025

It all started with a fight on Facebook… and what followed was a powerful lesson in the world of retail. In this episode, we dive into the realities of selling retail in the salon business—the challenges, the resistance, and the breakthroughs. From dealing with misconceptions to understanding how retail truly impacts both stylists and clients, we uncover why retail isn’t just about products on a s...

51 | The Personal Journey of Business Ownership 01.09.2025

Owning a business isn’t just about profit and growth—it’s a deeply personal journey filled with risks, wins, challenges, and lessons that shape who you are. In this episode, we dive into the real story of business ownership: the mindset shifts, the sacrifices, and the small victories that make it all worthwhile. Whether you’re a salon owner, an entrepreneur, or just starting your path, this conver...

50 | What actually works to raise retail sales? 27.08.2025

Struggling to get your retail sales up? In this episode, we cut through the noise and talk about what really works—no fluff, no guesswork. From simple shifts you can try today to long-term strategies that actually stick, you’ll hear practical, human-centered tips that put people first (and numbers second). Whether you’re a salon owner, stylist, or just someone curious about the business side of be...

49 | How to make smarter financial decisions in your business 25.08.2025

Want to grow your business without the money stress? In this episode, discover practical ways to make smarter financial decisions — from tracking cash flow to planning for profit. Perfect for salon owners, beauty entrepreneurs, and anyone ready to take control of their business finances. #TheRealBeautyIndustryPodcast #BusinessFinances #SalonOwnerTips #BeautyBusiness #SmartMoneyMoves #SalonGrowth #...

48 | 3 things to help you better understand Salon Finances 20.08.2025

Struggling to make sense of your salon’s numbers? In this episode, we share 3 simple yet powerful tips to understand salon finances — helping you track expenses, increase profits, and make smarter business decisions. Whether you’re a salon owner, stylist, or manager, these strategies will give you the clarity and confidence you need to grow your business. #TheRealBeautyIndustryPodcast #SalonBusine...

47 | How retail improves your culture 16.08.2025

In this episode, we dive into how retail isn’t just about sales — it’s about empowering your team, creating accountability, and building a culture of success. Whether you're a salon owner, stylist, or business leader, you’ll learn how the right retail mindset can transform your workplace vibe, boost team performance, and deepen client loyalty. 🎧 Tune in to get actionable tips and inspiring insigh...

46 | LIVE COACHING: Systems and Consistency 12.08.2025

What if the only thing standing between where you are and where you want to be is a system — and the consistency to follow it? In this live coaching session, we dive deep into the real struggles behind staying consistent and building systems that actually work for you. Whether you're running a business, managing a team, or trying to bring more structure into your daily life, this episode is packed...

45 | Before you pay for information, tap into the one resource that is always FREE 09.08.2025

We live in a world where it feels like everything valuable comes with a price tag — courses, coaches, e-books, subscriptions. But before you spend another dollar, we invite you to pause and ask: Have you tapped into the one resource that’s always been free? In this episode, we talk about something simple yet powerful — your own curiosity, your experiences, your conversations, and the wisdom alread...

44 | You know your business best! 05.08.2025

As a salon owner or stylist, you’re constantly getting advice—what to post, how to price, what trends to follow. But here’s the truth: no one knows your business like you do. In this episode, we’re bringing it back to your gut, your vision, and your voice . Whether you’re feeling overwhelmed by industry noise or second-guessing your choices, this is your reminder that you don’t need permission to...

43 | The size of your market doesn't matter: success exists everywhere w/Crystal Ferry 02.08.2025

What if the size of your market wasn’t the thing holding you back? In this episode, we sit down with Crystal Ferry , a powerhouse entrepreneur who’s redefining what success looks like—no matter where you are or how big your audience is. From small towns to creating a culture that keeps people coming back, Crystal shares how she built a thriving business by focusing on connection, consistency, and...

42 | Are you signing up for something just to gain someone else's approval? 31.07.2025

Have you ever said yes to something—not because you truly wanted to—but because you were hoping to earn someone else's approval? In today’s episode, we’re getting honest about the quiet pressure to seek validation from others—and how often we say yes at the cost of our own peace. We’ll talk about what it really means to live from a place of authenticity, and how to start honoring yourself even whe...

MYTH: SALON RETAIL MAKES NO MONEY 29.06.2025

🎙️ Welcome to The Real Beauty Industry — the podcast for salon owners, stylists, and beauty professionals who want to grow without the grind. In each episode, we cut through the noise and bring you honest conversations, proven strategies, and untold stories from real salon leaders, educators, and industry changemakers. 💡 If you’re a salon owner looking to increase revenue, improve team performanc...

41 | 7 Core Truths to Improve Your Retail Sales 07.06.2025

To get an idea of how big your salon could be and have more insight into your business, click below. 👉 FREE TOOL FOR SALON OWNERS Thank you for helping us spread this message. This doesn’t happen without you! Please share this episode with someone you know. If you share this on social media, be sure to tag @therealbeautyindustry, so we can reshare your story. If you have an ideas, questions or gr...

40 | Quit Being Surprised: People, Leadership, and Training with Paula Henson 03.06.2025

If you’ve ever found yourself frustrated by recurring challenges in leading teams or training creatives, this conversation is for you. Join me as I sit down with Paula Henson; a seasoned hairstylist, former salon owner, and founder of The Salon Library-to explore how embracing reality, not resistance, can transform your leadership and business. Paula brings over two decades of industry wisdom to t...

39 | Communication in your salon: How to Win and What to Watch for 05.05.2025

When a dress code debate in my salon turned into a communication disaster, I learned hard lessons I  wish  I’d known sooner. In this episode, I’m breaking down exactly how missed Slack messages, excluded voices, and rushed decisions nearly tanked our team’s trust—and how we fixed it. You’ll get my no-BS take on why “over-communicating” saves relationships, how to balance collaboration with leaders...

38 | Get Good People in your Corner and Stop Making Excuses 28.04.2025

Ever feel like your market’s too small, your prices are too low, or you’re just…stuck? I just returned from an eye-opening event in Ohio where hairstylists and salon owners—some charging just $60 per haircut are thriving in ways you wouldn’t believe. In this episode, I’m breaking down numbers, mindset shifts, and community secrets that prove success isn’t about where you are, it’s about how you wo...

37 | The Cure for Lonership - Feeling Alone on the Journey of Business Ownership 24.04.2025

Have you ever sat in a room full of peers… and still felt utterly alone? Salon ownership and entrepreneurship can be isolating—even when you’re surrounded by others. In this raw, no-fluff episode, I talk about the loneliness that CEOs and salon owners rarely admit to: - Why mastermind groups and paid coaching programs often leave you empty - The truth about "20% profitability" myths and hidden cos...

36 | How could we be even better for our clients? 21.04.2025

What if the secret to boosting client loyalty isn’t just about selling harder—but  connecting  deeper? I went on a mission to uncover why even the most loyal clients were saying “no.” What I found? A game-changing truth about  significance —and how it reshapes every conversation we have behind the chair. In this episode, I’m sharing: - The  one mindset shift  that transformed my team’s approach to...

35 | Lessons That Will Strengthen Your Leadership in Your Salon with Haley Frentz 14.04.2025

Salon Owners: Stop Leading from Fear Haley Frentz (owner of Riot Salon & Spa and 15-year industry vet) drops TRUTHS about: Why your team  isn’t responsible  for your business shortcomings The  #1 lie  destroying stylist-salon owner relationships How to handle turnover  Building success on YOUR terms (not Instagram's) ------------------------------------------------------------------ 📩  Want M...

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