The Real Beauty Industry

Most salon owners and stylists struggle with retail sales because they’re told it’s complicated or pushy , but what if the secret is surprisingly simple? Ashley shares the game-changing insight that retail success isn’t about forcing products — it’s about changing the story we tell ourselves and our clients. After selling her salon and facing her own industry uncertainties, Ashley dissects her jou...

In this episode, Ashley Toliver tackles the viral misinformation surrounding hair care products and challenges some of the most common misconceptions salon professionals hear from clients. From product buildup myths to the science behind healthy hair, Ashley breaks down what stylists need to know to provide honest, educated recommendations. You'll learn why individualized hair care matters, how pr...

Are you spending hours creating social media content but still struggling to grow your salon's retail sales and team performance? In this episode, Ashley Toliver shares a powerful leadership lesson for salon owners and beauty professionals: success isn't just about showing up online, it's about showing up for your team. Discover how redirecting just a small portion of your time from so...

Are salons really failing at retail, or have we just been looking at it the wrong way? The biggest truth? Retail isn't dying, we’ve just never been great at connecting retail to the core of our conversations: hair. When we talk more about life drama than hair care, we’re missing the point, and losing sales. Are you focusing on hair growth stories or just product placement? Keep the focus where...

Part 2 of this episode continues the conversation with Ashley as she takes a deeper look into the evolving retail hair industry. In this episode, Ashley breaks down the real business mechanics behind salon profitability, from shifting industry trends to the pressure on margins that many professionals don’t openly talk about. She also explores how distribution channels influence both salons and man...

Unlock the truth behind why retail programs often fail in salons, and how you can turn that around immediately. If you've ever felt frustrated by ineffective rewards, confusing education, or stagnant retail sales, this episode is your wake-up call. Ashley reveals the real reasons your retail efforts might be falling short and the simple, powerful strategies to fix them. We dive deep into indus...

In this episode, Ashley shares strategic insights on how salon owners can navigate employee compensation challenges while building a stronger and more sustainable business. Learn how understanding the deeper needs of your team, improving communication, and focusing on long-term revenue growth can create a healthier salon culture and greater success for everyone involved. #salonindustry #employeeco...

In this episode, Ashley interviews Kylee Hone, a rising star in the beauty industry who transitioned from a career in education to becoming a successful nail technician and entrepreneur. They discuss Kylee's journey, the challenges faced during the COVID-19 pandemic, the importance of authenticity in building a clientele, and the creation of her platform, the Beauty Connective, which aims to c...

In this insightful conversation, Ashley interviews Michelle Cook, a CPA with a unique background in the beauty industry. They discuss the financial challenges faced by salon owners, the importance of understanding financial benchmarks, and the need for effective pricing strategies. Michelle emphasizes the significance of debt management, forecasting for future success, and the role of CFOs in salo...

In this episode, Ashley interviews Herta Branding, a stylist who transitioned from a successful career in education to the beauty industry. Herta shares her journey, discussing the challenges and triumphs she faced while building her clientele and navigating the beauty industry. The conversation emphasizes the importance of mindset, continuous learning, and creating a supportive work environment....

In this episode, Misty Krant shares her journey in the beauty industry, discussing the importance of building a positive salon culture, the duality of parenting and leadership, and the significance of mindset in overcoming challenges. She emphasizes the need for systematic approaches to culture and the value of celebrating wins and fostering peer accountability within teams. Misty reflects on her...

In this episode, Ashley interviews Mitch Rose, a content creator and marketing expert in the beauty industry. They discuss the importance of customer service, clarity in business presence, and the challenges faced by beauty professionals in marketing themselves effectively. Mitch shares insights on niche marketing, the use of MiniChat for client engagement, and strategies for salon owners to attra...

In this episode, Ashley and Jessica Rae Shattuck explore the multifaceted beauty industry, discussing Jessica's extensive experience as a hairstylist and educator. They delve into the perceptions and challenges faced by hairdressers, the importance of mentorship, and the realities of entrepreneurship in the beauty sector. Jessica shares her insights on overcoming industry stereotypes, the sign...

In this episode, Ashley and Colton BrockBank discuss the deep connections within the beauty industry, particularly the emotional and psychological impact hairstylists have on their clients. They explore the concept of victim mentality, the importance of leadership, and the necessity of self-care for those in positions of responsibility. Colton shares his personal journey, emphasizing the need for...

In this episode, Megan Diez shares her extensive journey in the beauty industry, discussing her experiences from starting as a young stylist to becoming a salon owner and educator. She reflects on the significant changes brought about by the pandemic, the importance of self-care, and the need for mentorship in the industry. Megan emphasizes the value of setting boundaries, maintaining confidence,...

In this episode, Brandon Parkhurst shares his journey from a rock musician to a somatic psychotherapist, emphasizing the importance of emotional intelligence and authenticity in both personal and professional realms. He discusses the concept of somatic psychotherapy, its benefits, and how it can help individuals process emotions that are often suppressed. The conversation also delves into the chal...

In this conversation, Ashley and Hunter Donia explore the complexities of the beauty industry, focusing on the challenges and opportunities faced by hairstylists and salon owners. They discuss the importance of individuality, the significance of client relationships, and the strategies for successful business practices. Hunter shares insights from his journey as a business educator, emphasizing th...

In this conversation, Sage Wolf shares his transformative journey from a 20-year career in the beauty industry to facilitating men's work focused on healing and community building. He discusses the importance of vulnerability among men, the dynamics of masculinity, and the need for intentional evolution in personal development. Sage emphasizes the role of women in calling men to grow and the signi...

In this conversation, Courtney shares her journey in the beauty industry, discussing her experiences with podcasting, burnout, and the emotional weight of being a hairstylist. She emphasizes the importance of client relationships, setting boundaries, and the need for business skills in the industry. The discussion also touches on the challenges faced by women in the workforce, particularly in bala...

Struggling to grow your salon business and boost revenue? In this episode, micro-salon owner Anna Mannino shares her creative marketing strategies that actually work , from social media hacks to community-building tips , all designed for small business owners looking to maximize income without breaking the bank. Tune in to discover: How to market your salon creatively on a budget Practical tips to...

What does it really take to thrive as a woman in a male-dominated industry? In Episode 88, we sit down with Carly Elizabeth , salon owner and session stylist, for an honest and empowering conversation about confidence, self-advocacy, and claiming your place in the professional salon industry. Carly shares real experiences on: Speaking up and asking for what you deserve Building confidence in rooms...

In this episode, we're sharing the most important lessons from my conversation with Chandler Larsen. We talked about what really helps people succeed—simple habits, the right mindset, and smart decisions that make a big difference over time. This episode is for anyone who wants to grow, improve, and move forward without feeling overwhelmed. No complicated theories, just real, practical takeawa...

In this episode, we sit down with Chandler Larsen, a color analyst and influencer, to talk about the real side of creative business. From handling unhappy clients to staying confident in your work, Chandler shares honest lessons you won’t hear on social media. We also dive into goal-setting, building a personal brand, and how creatives can grow without burning out or losing their passion. If you’r...

Retail in the salon isn’t just about selling products, it’s about trust, education, and timing. In this episode, we talk honestly about the difference between in-salon retail and affiliate links, what actually works today, and how to choose what aligns with your values, your team, and your clients. If you’ve ever felt unsure about retail strategies, this conversation is for you. #SalonBusiness #Sa...

In this episode, we share practical and thoughtful ways to increase your salon’s profit by $49,000—without changing your compensation structure. These are simple, realistic adjustments that can make a meaningful difference in your business. If you’re looking for honest guidance, clearer systems, and long-term growth, this episode will truly help. #SalonBusinessTips #SalonGrowth #SalonProfitStrateg...