Jack Ferguson
The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need. We understand that senior marketing is uniquely frustrating. You have to sell the 'why' more than any other department. You're held accountable for results beyond your control. You're forever dealing with non-marketers who 'know better than you'. Stakeholder politics, opinions, and “gut feelings” constantly get in the way. You're so busy dealing with stakeholders, there's little...
Author
Jack Ferguson
Category
Podcast website
Latest episode
Jun 23, 2026
Where to listen?
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Episodes
A Short Business Story: What It's Like To Be On The Bottom Of A Social Media Pile On 20.11.2021 8:37
Today's inbetweenisode details what it's like for your business to be on the bottom of a Social Media Pile On. This podcast episode may feature more short episodes like this if they are popular so please make it known on the Instagram page @bethepush if you enjoyed this. This story discusses: - How such a pile on can come to be (you don't have to do anything extreme to trigger it)....
Riding the Tech Startup Rollercoaster, Managing Chronic Fatigue, and Surviving a Sharp Downturn, with TalentVine Founder Justin Falk. 06.10.2021 1:12:08
Today we reintroduce someone who has been on the podcast not once but twice before; Justin Falk, Founder of Talent Vine. If you don’t know what Talent Vine is, it is APAC’s leading marketplace for connecting recruiters and employers. Check out more about them at talentvine.com.au Given Justin has been on the podcast twice before, it’s quite an experience to reflect on who we were when we spoke 4 y...
Buying a Business at 22, Rejecting Luck, and Walking a Mile In Someone Else's Shoes with Dan Scougall, Founder of Next Level Taxation 08.09.2021 53:20
Today's guest is Dan Scougall who owns Next Level Taxation, an Accounting Firm North of Brisbane. Dan is a registered tax agent and self managed superfund auditor who specialises in Small Business and Self Managed Superannuation. What was unique about Dan’s story is that he has spent most of his career as a business owner, and owned his first business at the age of 22. He shares the challeng...
Doubling Your Revenue, When Niching Goes Wrong, and How Forgiveness Grows Your Business, with Mitch Hills, Founder of Mastered Marketing. 18.08.2021 1:23:30
Today our guest is Mitch Hills, Founder of Mastered Marketing, a digital agency that helps socially conscious organisations to grow their revenue and awareness with proven marketing strategies. This isn’t Mitch’s first time on the podcast. He was interviewed about 5 years ago so if you want to hear a little bit more about his early story, please go back and listen to that episode in Season 1. Bu...
Starting a Company During Covid, Improving Financial Literacy in Business Owners, and Refusing To Wear Ties with Morgan Wilson, Founder of Creditte 04.08.2021 1:02:23
Today’s guest is Morgan Wilson, Founder of Creditte . Morgan is an accountant and business advisor who takes the complexity out of numbers, and guides business owners through the ups and downs of running their business. He does this so business owners can have the comfort and confidence to make the right decisions for themselves, their business, and their family. Creditte is the Accounting Firm an...
The 3 Year Rule, Persevering When You Want To Shut Your Business, and What Your Startup Will Do For Your Personal Growth, with Switchnode Co-Founder Nathan Smith. 08.07.2021 1:21:38
Today’s guest is Nathan Smith, Co-Founder of Switchnode. Switchnode is an established telecommunications service provider based in Brisbane and have become specialists in providing phone and internet services to local business. In an industry that is renowned for treating its clients poorly, Switchnode have a focus on quality customer service and reliability. Nathan is incredibly open about his jo...
Teaching 1 Million Kids How To Play Chess, and Achieving Success Against The Odds, With Chess Mates Founder Ash Reddy 04.06.2021 1:06:23
This episode's guest is Ash Reddy, Founder of Chess Mates. Ash has a great story. One in which he describes himself as someone who wasn’t meant for success due to the adversity he grew up in. Founding the company 8 years ago, the growth has been anything but easy. We talk about: How Ash got the business off the ground through cold calling. How he stayed under the radar of competitors for som...
Surviving Covid In Hospitality, Early Business Lessons, And Knowing What Advice To Take, with Snag Studio Founder Sala Rankine 28.04.2021 1:07:24
Today's guest is Sala Rankine, Founder of Snag Studio, a specialised Hospitality Branding & Marketing agency. Sala’s story is very unique. She started her business in the hospitality niche a month before covid started. We talk about how she approached this. Starting a business in a difficult space at a difficult time does make for intriguing listening. We also talk about: How she learned...
Finding Your Voice, Going Viral on TikTok, and Voquality, with Voice Coach Sally Prosser 14.04.2021 1:12:16
On this episode of the podcast, our guest is Sally Prosser. Sally is a voice coach who helps people realise their best voice and embrace public speaking with confidence. She’s a former TV news reporter, company spokesperson, and speech and drama teacher. Sally has her own podcast called That Voice Podcast and enjoys making comedy TikToks, like reading song lyrics like a news report. We were able...
Profit By Design, Customer Centricity, And Segmenting Your Customers on What They Value, with Mark Hocknell 31.03.2021 1:05:07
Today's guest is Mark Hocknell, Author of Profit By Design: How to Create A Customer Portfolio Full of Profitable Promoters. Mark’s experience spans three decades and covers line management roles, consulting, and academia. In the early 2000’s he lead one of Australia’s first large-scale CRM initiatives, has had an extensive career in consulting, and has taught at the Graduate School of Busin...
You're Not Selling What You Think You Are, Outsmarting The Incumbents, And Sales Meetings Gone Wrong, with Gavin Tye, Founder of Sales Market Fit 17.03.2021 1:17:50
This episode features Gavin Tye, Founder of Sales Market Fit and Sales Director of MyPass Global. Gavin has spent time a ton of time working in sales, and this was what we talked about at length. We talk about: - How badly it can go wrong in a sales meeting - How to outsmart the incumbents when you have a smaller budget - Why you are not selling what you think you are - How empathy can be a sale...
Building A Business As A Teenager, Firing Your Customers, And Becoming An Author, With Jason Andrew, Co-Founder of SBO Financial 03.03.2021 1:46:17
Today's guest is Jason Andrew, Co-Founder of SBO Financial, Author of Stark Naked Numbers, and a Director of the Arbor Group. Like many others, Jason's success hasn’t come easy and we explore his development all the way from starting a lawn mowing business when he was young, through to who he is today. In this episode we cover: - Building a business when he was young - His passion for...
Why Marketing Plans Are Dead, Saas, Sass, And Building A Consulting Business With Louise Flynn, Co-Founder Of Bright Canvas 17.02.2021 1:30:27
Today’s guest is Louise Flynn, Co-Founder of BrightCanvas and Founder of Rulu. In this episode, we cover: - How Louise built a consulting business and what roadblocks she came across while doing so. - What Business can learn from Basketball Strategy - Saas business models, marketing strategies, and - Why marketing plans are dead - Who is the worst digital marketer in Brisbane out of Louise and...
Building 3 Companies, Succeeding Young, and The Importance of Healthy Living with Sarina Eggers, Director of Business Kitz. 05.02.2021 1:32:47
Today’s guest is Sarina Eggers, Director of Business Kitz and Lux Whitsundays, and Partner at Legal Kitz. In this episode, we cover how Sarina went about building multiple companies and what factors positioned her to be able to do so. A non-typical childhood and upbringing, this episode involved deeply exploring Sarina’s background to help understand how she has become the person she is today. Wi...
Navigating The Travel Industry During Covid, Chaotic Clients, And Creative Startup Tactics, With Jack Buscombe And Gauranga Magriplis of Airshare 21.01.2021 43:03
Today's guests are Gauranga Magriplis and Jack Buscombe, the cofounders of Airshare. Airshare is a platform that sells flight experiences, particularly scenic flights, helicopter flights, and skydives. In this episode, we compare and contrast the perspectives of cofounders have while building the same company. Being in the travel industry during Covid makes for some interesting listening, an...
A near death experience, manifesting your own redundancy, and a year of no buying with Rachel Smith 03.04.2018 1:30:20
Today's guest is Rachel Smith of cyclingrachelsmith.com and author of Underspent: How I broke my shopping addiction & buying habit without dramatically changing my lifeOn today's episode we cover a range of topics including Rachel's near death experience while scuba diving in the UK.We discuss Rachel's year of non buying and what that has done for her personal finances. Rac...
Selling your house to bet it all on a Startup, earning no revenue for 6 months, and lessons learned from 2 deployments in the army with Tim Walmsley 20.03.2018 1:19:18
Today's guest is Bench On CEO and Founder Tim WalmsleyTim takes us through his story of dropping out of university, working in nightclubs, before becoming a member of the armed forces for 14 years. We talk about the discipline Tim learned during his time in the army and his experiences during his 2 deployments to the Middle East. Many of his learnings in the army have been directly applicable...
Closing Down 2 Tech Companies, Challenges Hiring Agencies, And The Benefits Of A Distributed Team With Holly Cardew 06.03.2018 1:08:28
Today's guest is Pixc's CEO and Founder Holly CardewHolly has a really interesting story and has basically been a lifelong entrepreneur. It's always great to speak to the pure breeds, but it will come as no surprise that she has had her fair share of challenges along the way like most entrepreneurs. We discuss how her first 2 tech businesses didn't work, what she learned about...
A Cold Calling Nightmare, Getting Promoted Before You're Ready, and Business to Enterprise Selling with Gavin Tye 20.02.2018 1:13:12
Have you ever feared cold calling? What about door knocking? The guest on this episode Gavin Tye talks us through some of his most challenging times having to cold call and door knock for work. As an introvert we discuss how he has come to overcome his selling fears and what the early days were like when he first begun. Have you been given a promotion before you're ready? Known someone else w...
When your world falls apart, the pain of losing clients, and the art of leadership with Sonia McDonald 06.02.2018 1:05:11
On this podcast, founder and CEO of Leadership HQ helps us to demystify what makes a strong and poor leader. She also talks us through her story of becoming a single mum to a young girl in a foreign company, what affect that had on her career, and how she got through it. We also hear about what it's like to lose clients while things were extremely difficult in her personal life. This episode...
A Challenging Experience on Stage, How Facing Your Fears Is Overrated, And How Enmeshment can affect your career with Jack Ferguson 23.01.2018 1:19:52
The tables have turned on this episode of the podcast. Host Jack Ferguson is now the interviewee, and Justin Falk of Talent Vine is the interviewer. Justin managed to drag plenty of insights out of this conversation about challenging times in business including how a scarring performance in front of 2000 people still causes Jack problems with presenting in a business setting today. You'll lea...
When the GFC hits, Logistical Nightmares, and when taking on a big industry goes wrong with Gerard Doyle 09.01.2018 1:46:11
In Australia we mention the GFC from time to time but most of us didn't feel the full effects here. Gerard Doyle on the other hand was in London running a company during that fateful time in 2007.It's quite incredible to here the carnage an external factor can have on one's company and Gerard speaks at length about how that time was for him. Another story we discuss is Gerard's...
Teaching Entrepreneurship to Children, Juggling 3 Major Roles, and when Public Speaking Goes Wrong with Sharon Hunneybell 15.12.2017 57:31
We have many conversations about the failings of the formal education system on this podcast. Sharon Hunneybell is someone who did something about this. Startup Apprentice was created to introduce entrepreneurial concepts to children in school to help them think differently. On this episode we talk about some of the difficulties Sharon saw kids having and how providing them with an entrepreneurial...
When Relying on Others Goes Wrong, Questioning Whether You Are On The Right Career Trajectory, And The Importance of Strong Hires with Demetrio Zema 15.11.2017 36:14
Trusting other human beings to treat your business with the same care and passion that you would is tough. Finding them is tougher. On this episode I talk to Demetrio Zema, founder of Law Squared about some of his past business's, and how relying on other people to do what you assume they will can have devastating consequences. We also talk about Demetrio's approach to hiring so that he...
Bouncing back from Bankruptcy, the Imposter Syndrome, and the struggle of maintaining culture as your company grows with Chad Renando 31.10.2017 56:35
Bankruptcy. It's a scary word. What is it like to experience filing? What the weeks and months building up to the inevitable like? On this episode we discuss this very experience amongst many others including the challenges associated with the Imposter Syndrome, that felling that you aren't enough, that voice in our heads that pops up from time to time and self sabotages. What about the...
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