Jack Ferguson
The Push
The Push is a podcast for senior marketers eager to hear honest perspectives from peers who tell it like it is. We speak directly to your day-to-day reality and don't bother with superfluous tactics you don't need. We understand that senior marketing is uniquely frustrating. You have to sell the 'why' more than any other department. You're held accountable for results beyond your control. You're forever dealing with non-marketers who 'know better than you'. Stakeholder politics, opinions, and “gut feelings” constantly get in the way. You're so busy dealing with stakeholders, there's little...
Author
Jack Ferguson
Category
Podcast website
Latest episode
Jun 23, 2026
Where to listen?
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Episodes
Discontinuing a Tech Startup, The Solopreneur Life, and deciding not to do medicine with Dr Emily Vertege 19.09.2017 1:04:25
It's a tough gig building a Tech Startup from scratch, going Global from Day 1 has a Myriad of complexities; like dealing with currency, culture, and logistics from all over the world. In this episode we are fortunate to hear Dr Emily Verstege's story about her experience growing a Tech Startup, the intensity, the journey from start to finish, and why she decided to shut it down. A skill...
Fil Cristaldi on why you shouldn't do what your clients ask, awkward on-stage experiences, and the struggle of managing your pipeline. 05.09.2017 1:18:57
This episode features Fil Cristaldi; Director of Studio Culture. In this episode we talk about Fil's business and career challenges that have included learning to not always doing what his clients ask, and all the considerations that go into managing one's pipeline. We also speak about awkward on stage incidents he has had during his career as a Hip Hop dancer that built fortitude and re...
Matt Tomlins on why he isn't seeking a mentor, why he doesn't rely on anyone else, and what it's like to try to have someone try and kick you out of your own company. 01.08.2017 1:05:20
This episode features Matt Tomlins; CEO of CoverCard. In this episode we talk about Matt Tomlins' negative experience with a mentor, and why he feels he doesn't need one. Stories that also feature include Matt's choice between trying to make it as a professional cricketer or entering the business world, what it's like to have someone try and take over your company, and the chal...
Paul Bennetts on making Superannuation interesting, why Ideas are underrated, and how he partnered with High Profile Investors. 13.07.2017 1:11:22
This episode features Paul Bennetts; CEO of Spaceship. In this episode we talk about how Paul managed to engage younger generations around Superannuation. We speak about how being a founder not only can change your social life, but in fact can change the way you interact socially as well. Paul talks about partnering with high profile investors, the Tall Poppy syndrome, and why he likes to read alt...
Justin Falk on Starting a Business in an Industry you haven't worked in, Micro KPI's, and rebelling against society's expectations. 27.06.2017 58:45
This episode features Justin Falk; Founder of Talent Vine. In this episode we talk about how Justin started a business in an industry he had never worked in (recruiting), and how that naivety impacted the growth of his business. We speak about rebelling against society's expectations, and why being a good High School student could in fact hamper your development as a Business Owner. Justin in...
Philip Sheen on Mental Health in Business, the Evolution of the Music Industry, and the Art of Storytelling 08.04.2017 1:00:38
This episode features Philip Sheen; Founder of Sheen Media, Self Portrait, and Gig VR.In this episode we talk about Phil's experience with Anxiety and Depression as he endured the inevitable dips we all face at some point in our careers. We speak about the future of the music industry and live performances, and the role Phil's Startup Gig VR is going to play in a fast changing musical la...
Toby Jenkins on Negative Visualisation, Seeking Discomfort in Partnerships, and his experience as an Olympian 08.03.2017 1:06:38
This episode features Toby Jenkins; Olympian, and CEO of Bluewire MediaIn this episode we talk about how Toby and his co-founder Adam dramatically changed the direction of their already established business and how they decided on a new direction. We also speak about the challenges Toby has faced with partnerships throughout his life and what he has learned is essential to that success. Of particu...
Mark Hocknell on Customer Centricity, Net Promoter Scores and Managing Your Team. 01.03.2017 1:06:49
In this episode we talk to Customer Centricity expert Mark Hocknell. We speak about the challenges Mark faced managing large teams and projects in the corporate world. Also discussed is the benefits of understanding Net Promoter Scores, learning how to manage your team and a new take on demographics. I hope you enjoy!
David Kaity on using psychographics to profile your customers, writing a book to educate the market, and why you don't need a Real Estate agent to sell your house. 25.02.2017 59:40
In this episode we talk to David Kaity about his controversial 'Real Estate Agents Don't Sell Homes' book and his journey from employee in the Finance Industry to Entrepreneur. We speak about the challenges David faced when trying to find his initial customers and how that took 2 years before he was able to define his ideal customers. Also mentioned is some of the myths prevalant in...
Rhonice Ferguson on what school is for, why strikes are often unproductive, and the importance of encouraging men to become teachers. 08.02.2017 1:02:05
This episode features Rhonice Ferguson, my Grandma who has spent 40 years working as a teacher. In this episode we discuss what role school should play in an individuals life, what are the characteristics one needs to develop in school, and what observable traits tend to set someone up for success later in life. We also speak about how strikes are often unproductive and why we need to encourage mo...
Graeme Ferguson on how stress nearly wrecked his career, why you shouldn't give second chances and timeless principles learned from 40 years in the workforce. 01.02.2017 1:22:55
This episode features Graeme Ferguson, my Grandpa who has spent 40 years in business. In this episode we discuss the detrimental effects of stress and the devastating effects it can have on one's life and work. We also speak about challenges involved with hiring and firing employees over a career, Graeme reveals some interesting thoughts around how to approach this and why you shouldn't...
Holly Tattersall on Women in Digital, Embracing Salesmanship, and the Diversity Catch 22 25.01.2017 1:00:46
This episode features Holly Tattersall, Founder of Women in Digital and Digital Talent Co. In this episode we talk about how Holly built her Women in Digital network across multiple countries and wha role that plays in supporting women develop their professional careers. We also speak about the challenges Holly faced when starting her recruiting career and dealing with the stigma that comes along...
Matthew Kelly on the difficulties of building a company when you‘re not a salesman, firing a rockstar employee, and the importance of iterative marketing. 18.01.2017 1:31:43
This episode features Matthew Kelly, Managing Director of Just Media Design, a social first digital agency. In this episode we talk about how Matt started a company and got his initial clients despite hating cold calling. Matt also talks about how he had to fire an employee who was a rockstar on paper and what he learned from that experience. Of particular interest were Matt's stories around...
Nicholas Heaney on the dangers of outsourcing Tech, dealing with social stigmas and the rollercoaster of raising capital. 02.12.2016 1:05:02
This episode features Nicholas Heaney, CEO and Co-Founder of Puntaa, a social betting app. In this episode we talk about the challenges of launching a Tech Startup in the Gaming Space. Nick talks about how he changed from a law career to the Startup Life, how difficult it is to deal with social stigmas in running a company associated with betting and some of the mistakes he made when trying to get...
Chris Macaulay on how the Lean Startup Failed him, the pain of multiple pivots and the art of Enterprise Sales. 24.11.2016 1:00:57
This episode features Chris Macaulay, CEO of Advvy and Organiser of Silicon Beach Brisbane. In this episode we talk about many challenging topics including how the Lean Startup Approach to growing a Startup failed Chris and his team and what it's like to have to pivot multiple times after months of development to achieve product-market fit. Chris talks about other tough times including how he...
Gail Creighton Davies on communication skills learned through adversity and growing up in Northern Ireland 17.11.2016 56:09
This episode features Gail Creighton Davies. Gail is Director of Rhapsodate Consulting, Co Director of Picnic and Co and Founder of the G8 Ladies. In this episode we talk about the communication skills Gail picked up after having a daughter with Down Syndrome and how she was able to translate that communication to her professional life. We talk about becoming a better listener and why that it is s...
Dr Glen Richards on Financial Adversity, Surviving within your own company and Entrepreneurial Seizures. 10.11.2016 1:07:54
This episode features Dr Glen Richards. Glen is an investor on Shark Tank Australia, Non-Executive Director of Greencross Ltd and Non-Executive Director of 1300 Smiles. In this episode we cover politics and Glen's view on the current political climate, what it took to push through particularly hard financial times in the early days, how he survived as CEO in a company where his CFO wanted him...
Steve Baxter on Shark Tank, The NBN and the state of Entrepreneurship 26.10.2016 38:47
This episode features Steve Baxter. Steve is an investor on Shark Tank Australia, founder of River City Labs and CEO of Transition Level Investments. In this episode we cover Steve's early life, his time in the army, what it is like to exit a company, the NBN, working for Google and of course, Shark Tank Australia. It is always a privilege to talk to someone as knowledgeable as Steve. I hope...
Joe Fox on Marketing Ad Spends, Branding and Managing Stress 19.10.2016 58:43
This episode features Joe Fox. Managing Director of Studio Culture and Social Media Marketing expert. In this episode we cover what Joe's early life looked like, his views on all things digital marketing from Facebook to Snapchat to Livestreaming. If you are looking for some extra advice on Digital Marketing or Branding then this is the episode for you.
Paul Davies on B2B Sales Tactics 05.10.2016 1:17:44
This episode features Paul Davies. Established Sales Specialist with over 15 years experience selling services. Paul isn't your stereotypical sales guy and in this episode he was able to break down how he goes about approaching new organisations without being pushy or 'salesy.' If you want some sales advice and would like to avoid the Hard Sell, then this episode is for you.
Dr Catherine Ball on the future of Drones, Innovation Fusion and turning down Q and A 27.09.2016 1:06:33
This episode features Dr Catherine Ball, CEO of Remote Research Ranges and Managing Director of Elemental Strategy. In this interview we explore Catherine's vast expertise into the world of Drones, how she juggles numerous projects at once and why she turned down ABC's Q & A amongst other topics. Catherine's current passion project involves a crowd funding campaign for the Futur...
Mitch Hills on Starting a Business at 16, Building an App without investment and knowing when to quit 20.09.2016 1:01:59
This episode features CEO of AroundAbout App Mitch Hills. We talk about how age is no barrier when starting a business and you are never too young to start.
Tanya Williams on Tradigital Marketing, conquering Self Doubt and the role your Digital Footprint plays in your Career 04.09.2016 1:03:08
This episode features COE (Chief of Everything) at Digital Conversations, Tanya Williams. We explore her expertise in tradigital marketing and how businesses need to approach this in the current business climate.
Tres West on Lean Startup, Chasing Investment and how the Startup Ecosystem Operates 18.08.2016 1:09:22
This episode features one of the good guys of the Australian Startup scene: Tres West. Tres has lived and breathed Startups for the last 2 years and has some great insights to share.
Nathan Hoad on Coding, Internal Communication and Productivity 18.06.2016 33:47
Hooray, this is my first Podcast episode and I'm excited to finally be on this platform. This episode features one of my good friends and mentors who has had amazing business success over the past 5-6 years. He is one of the best tech minds in Brisbane and is my go to man for any tech problems. We talk about a bunch of stuff in this episode from Coding and the importance of software, all the...
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