The Push

In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast.  What started as an experiment has evolved into a valuable learning experience. We talk about the lessons we've learned from Season 3 of The Push podcast. Lessons include: - Understanding the power of parasocial relationships - The contrast between the stor...

Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer. This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier. In this episode, we’ll: Use the Chicago Bulls team from 1992 to 199...

Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked.  In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid grow...

In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS. We discuss: The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers. Effective onboarding strategies t...

In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally. Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relat...

In this episode, we dive into the essential strategies and circumstances that enable business growth, drawing insights from some of the most successful companies — Zoom, Figma, HubSpot, and Netflix. You’ll even gain insights about business growth from John Travolta 🫨 You’ll learn: The 3 common reasons a company experiences hyper growth with case studies from Zoom, Figma, and Hubspot. Insights on...

Struggling to see the immediate marketing results you're after? You're not alone. In this episode, we dive deep into the complex realities that often stand in the way of quick marketing wins. We cover: - Strategies to enhance the effectiveness of your short-term marketing tactics. - Whether ads, blogs, and/or social media ‘works’ - How to drive more sales with the friend test - Insights...

Welcome to this insightful episode where we explore the art and science of outsourcing your marketing. Join our hosts as they unravel the complexities of working with external partners and share actionable strategies to enhance your marketing efforts. Specifically we’ll share: - How you can make your outsourced marketing efforts a success. When done right it can save you plenty of time and help gr...

In this episode, we explore how B2B software companies can speed up their sales process. Join Jordan, CEO of Writrrr, as he plans to triple business growth in 3 months. He needs to do this while navigating investor demands for tenfold returns. Learn practical tips for; 1) Speeding up sales cycles 2) Managing difficult investor expectations 3) Setting up your startup for rapid growth 4) Navigating...

The most seldom used tactics are often the most effective. You already know about the typical sales and marketing tactics, eg. email marketing, content creation, and PPC.  But what about some lesser thought about tactics? And how can your company use them to increase revenue? In this episode we share stories where we’ve used unusual tactics to increase sales and improved marketing effectiveness. ...

Ever wondered why your sales demos might not be hitting the mark? Ever wondered why your proposals seem to stall at the finish line? It can be frustrating, disheartening, and perplexing when you can’t figure out why on earth your prospects aren’t pulling the trigger. So what should you do about it? In this episode we tackle the intricate world of B2B sales with a blend of strategy and captivating...

Customer Acquisition Costs (CAC) are commonly spoken about in business circles, but is the metric useful? In this episode we speak about the pros and cons of using such a metric in your marketing and sales departments. We cover: - What factors can influence the accuracy of CAC measurements? - How Marketing Agencies game CAC - Whether a mid sized company should use CAC or something else - How Execu...

Let’s talk about lead generation! Every startup has this issue, many companies have this issue.  On this season of the podcast, we look at an issue a company is facing on each episode, in today's episode, it is for AI consulting startup Writrrr spearheaded by CEO Jordan. He has taken the initiative to investigate what is preventing his startup's growth.  He has drawn the conclusion that...

This episode is all about finding what customers actually want. When customers don't even know, better questions are needed... Plot line: Our CEO (and main character of our journey), Sarah, has taken on our previous advice and now wants to dive in deeper to their customers' needs. But where do they start? Who do they ask? And what questions will give answers worth actioning? Who should l...

This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?! Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr.   But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster. So where should Jordan begin...

This episode is all about Targeting, in particular for mid-sized B2B companies. We’re going to explore how to think about your targeting, why targeting is important, what your targeting options are, and ultimately how to utilise it to make more money. Who should listen? CEOs or GMs of mid-sized companies, small business owners, sales professionals who work in small or medium businesses, and market...

This episode is all about Product Positioning and Product Marketing, in particular for early-stage startups and smaller companies. We’re going to look at key considerations to help you get more bang for your buck in these product areas. Who should listen? Founders of startups, employees of startups, marketing professionals, sales professionals, and business owners. Why? To better understand the ke...

This episode is all about marketing and sales measurement, particularly in mid-sized B2B companies. You’re going to understand what metrics you should track to improve your growth, particularly in B2B. We’re going to look at how to measure marketing and sales functions, the exact metrics, and why. Who is this episode perfect for? - CEOs or GMs of mid-sized companies - Small business owners - Sales...

Today we are continuing the journey of Writrrr. An AI consulting startup with a CEO and four employees (Product Manager (AI expert), Developer, Marketer, and Salesperson). This episode will explore issues CEO Jordan is having with his Product Manager. The Product Manager doesn't want to talk to customers as that is the job of others in the team. Is the PM justified in this position or not? We...

Today, we are continuing the journey of AppCrafter Studios, who are a fictional B2B app development company. They do $15 million in revenue but have been stuck at this number for 2 years now. They had issues with branding in Episode 1 of this season which were solved, but now their sales and marketing teams have come to CEO Sarah and said they don’t know why their results have been so poor.     So...

Getting a company off the ground is tough. There's no two ways about it. So, what should you do when sales aren’t happening? This episode looks at a challenging scenario for a startup company.  CEO Jordan Lee is struggling to move the company forward and increase the effectiveness of his startups sales and marketing activities while his board continues to apply pressure. The company has 10 us...

In a B2B company, is good 'branding' sufficient to acquire leads and grow a business? Commonly, marketers will claim it does. Sales teams tend to be skeptical. So, who is right? What exactly is brand or 'branding?' And how can a company navigate the challenges surrounding these discussions? This episode is for you if: - You are a CEO or GM of a mid-sized B2B company - A salespe...

Today we have a deviation from the usual interview style episode.  This will be a short solo episode.  We are going to discuss how Jack got his first customer for an old business. So many people have been in this situation; whether they are struggling to get new customers, or have never had a customer in the first place.  Sometimes listening to the way someone else thought through a problem can he...

“You can have success but not really know why, whereas if things are not going well it’s often clear what is wrong” Today we are fortunate to have a previous guest return for Round 2.  Toby Jenkins , former Olympian, business owner, and all-round great guy is back. Toby and our host Jack caught up recently. It became clear very quickly that they were in similar situations. Having both gone through...

Today we are talking to Cameo Ashe, Founder of Lemonade Beach. A business with a funky name, Lemonade Beach is actually an Accounting Firm.  We discuss the reasons why Cameo chose that name during the episode. We cover a range of topics throughout this episode including: How music is similar to sports in terms of how you learn teamwork.  How doing business with family can prove to be problematic....