The Purposeful CEO with Emma Campbell

This week’s episode feels really personal. I’m sharing five of the biggest, most expansive decisions I’ve made over the past six months and how I’ve been using my future self and my 10x vision to guide them. Because something I’ve realised is that growth often doesn’t happen through huge dramatic moments. Sometimes it’s choosing the thing that feels stretchy, uncomfortable, and deeply aligned… eve...

This week’s episode is part two of my little 10x Is Easier Than 2x series… and honestly, this chapter completely changed how I think about growth, focus, and energy in business. Because so many of us are stuck trying to improve things by 10% here and there… working harder, doing more, adding more strategies, more offers, more effort. And yet somehow still feeling overwhelmed, stretched thin, and u...

This episode is one that genuinely shifted how I see business, growth, and what’s actually possible. After reading 10x Is Easier Than 2x , I felt like something unlocked in me, a bigger vision, a deeper clarity, and a completely different way of thinking about how we grow. In this episode, I break down what 10x thinking actually means, and why most of us are unknowingly operating from a 2x mindset...

This episode is a little deeper… a little more personal… and very close to my heart. It’s about identity. The in-between. The messy middle of becoming. Over the past year, I’ve moved through a season of significant change — both in my business and within myself. A shedding of old identities, old ways of working, and even old definitions of success. In this episode, I share what that’s really looke...

This episode is a very special one for me. Ava Irani is my yoga teacher, retreat guide, and someone who has deeply shaped the way I relate to my body, my nervous system, and my inner world. We met on silent retreat, and since then I’ve completed my yoga teacher training and therapeutic embodiment training with her. This conversation is less of an interview and more of a shared exploration. In this...

I am so excited to bring you this beautiful conversation with the incredible Sarah Thomson , founder of Online Social Butterfly, digital business coach, educator, and one of the most generous souls I’ve met in the online space. Sarah and I met at Fusion, and I was instantly drawn to her bright, grounded energy. She has this rare combination of brilliance, heart, humour, and depth that makes you fe...

You know those moments in business where something inside you quietly whispers… “It’s time to come home again”? That’s what this episode is for me. Over the past few years, my work has evolved: the clients, the offers, the opportunities, the team work, the culture work… all of it. And while every part of that evolution has been beautiful, there was always this little tug inside me… a tiny feeling...

This episode feels like such a full-circle moment for me, because I’m sharing a story I’ve carried quietly (and honestly, with a bit of shame) for years. For so long, I told myself it was a failure. Something to tuck away. Something I didn’t want anyone to know. But now… I see it differently. I see it as the moment my life cracked open. In this conversation, I take you back to a season where every...

Lately, I’ve been feeling a big shift in the way I want to work, create, lead, and connect. And honestly? I’m just done with surface-level business. I’m done with the fluff, the formulas, the “this is how it should look” way of doing things. I want depth. Meaning. Real impact. In this episode, I’m sharing the deeper vision that’s been unfolding for me, the kind of business that’s built on truth, l...

This episode feels incredibly special to me, not just because of the conversation itself, but because of who I’m speaking with. Ellie Swift has been a mentor, a guide, a colleague, and, most importantly, a dear friend who has shaped my leadership and my personal growth in ways I’m still discovering. She’s one of the people who has held space for me through seasons of expansion and challenge, and s...

What happens when you finally get quiet enough to hear your own truth? In this week’s solo episode, I’m sharing the biggest lessons and downloads that came through for me during my recent silent retreat. It was a week of stillness: no phone, no work, no noise. And in that space, I started to reconnect with something I didn’t even realise I’d lost: trust in my own inner guidance. Here’s what I unpa...

Today, I’m diving into a pattern that so many high-performing women fall into without even realising it: the trap of hyper-independence. It’s that constant drive to do it all, hold it all, and prove you can handle everything on your own. The voice that whispers, “I don’t want to burden anyone,” or “It’s easier if I just do it myself.” But beneath that independence often lives something deeper: fea...

In today’s episode, I’m joined by Sonja – The Search Queen , author of The Search for Resilience , keynote speaker, and CEO of The Search Republic. Sonja’s story is one of breaking generational cycles, turning trauma into strength, and leading with truth and authenticity. From childhood wounds to a challenging fertility journey, Sonja shares openly about the lessons that shaped her, and the resili...

In today’s episode, I’m joined by Ashley Matkovic — founder of Fusion Biz Co. , Australia’s leading networking community for women in business. Ash’s story is such a powerful reminder that the spaces we create often come from the places we’ve struggled with most ourselves. From being the shy kid who didn’t feel like she fit in, to building a vibrant community where women show up as their real, mes...

In this heart-led conversation, I’m joined by Samara, principal mentor at Salon Rising and owner of LaSorella Salon on the Gold Coast. Samara’s journey is one of resilience, leadership and purposeful business building. From growing her salon from a one-woman show to leading a thriving team, she has learned the hard lessons, rebuilt after personal challenges, and discovered how to anchor her busine...

There’s a part of you deeper, wiser, quieter that already knows the way forward. The challenge is slowing down enough to hear it. In this short, tender episode, I share my own reflections on being in a season of transition — straddling the “old world” of what’s worked and the “next world” that feels lighter, deeper, and more magical. Inside, you’ll be guided to connect with your own deeper voice,...

In this deeply honest episode, Emma opens up about the universal journey of doubt, fear, and self-belief that many CEO's face when chasing big dreams. She shares her personal story of wrestling with limiting beliefs and reveals how transformation begins from within — not in the external world, but in the way we choose to see ourselves and rewrite the stories we tell. If you’ve ever felt torn b...

In this heartfelt episode, Emma opens up a powerful conversation for CEOs, founders, and purpose-led leaders navigating personal challenges — all while holding the weight of their businesses, their teams, and their families. Whether you're moving through motherhood, grief, mental health struggles, or unexpected life curveballs, this episode offers permission to be human and remain a steady, ground...

In this episode, I dive into the importance of staying connected to your "why" and the impact it has on both your business and your life. When you lose sight of your purpose, it’s easy to feel disconnected and lose momentum, but when you’re rooted in your "why," everything falls into place. I walk through three powerful questions that helped me re-center my purpose and align my...

In this episode, Emma dives into the challenging but necessary process of letting go when you feel like everything is falling back on you. If you’ve ever felt like you’re the bottleneck in your business, where every decision seems to land on your plate and the day-to-day firefighting is taking over, this episode is for you. Emma share's insights from a recent Mastermind session she attended, w...

In this episode, I dive into the power of storytelling in business and how it can help you connect with your audience at a deeper, emotional level. The key takeaway? You need to make people feel not just think. I reflect on my recent speaking experience, where I anchored myself in the purpose of connecting with others from the heart. For me, this is the most powerful way to move beyond the fear an...

In this episode, I’m sharing my personal journey of healing, my “why,” and the energy practices that have completely transformed my life. From feeling stuck and trapped in family pain, battling anxiety, and searching for a way out, to now feeling more at peace than ever—I’m opening up about the deep inner work that made all the difference. I’ve always had an interest in psychology, behaviour, and...

In today’s episode, I’m sharing leadership lessons I’ve learned from working with some of my highest performing clients. Those who have built thriving businesses, strong teams, and a deep sense of fulfillment. These are the clients who have achieved sustainable success, a powerful brand presence, and positive impact in their communities. All while maintaining their inner happiness and freedom. Wha...

In this episode of the Purposeful CEO Podcast , I’m doing something a little different. No notes, no set agenda—just me, heart-to-heart with you. I want to share something deeply personal that I experienced recently, a vision that dropped into my mind while driving my kids to their activities. I found myself reflecting on two very different versions of me: "Achiever Emma" and "Wise Woman Emma." On...

If you’d asked me a few years ago what really drives team performance, I probably would’ve said strategy, clear goals, maybe even the right hire. But after working closely with hundreds of leaders, one thing has become unmistakably clear: the most powerful driver of team success is psychological safety. It’s not the bonuses or the perks. It’s not even confidence or competence. It’s whether your te...