The Purposeful CEO with Emma Campbell

Is employee entitlement real - or are we just seeing a shift in what today’s workforce truly values? This is one of the most common questions I’m asked, and it’s such an important one. In this episode, I unpack what’s really going on beneath the surface when leaders feel like their team is more demanding, less grateful, or not working as hard as they “used to.” I share why I believe this isn’t abo...

In this episode, I’m diving into something I know so many of us grapple with - what to do when someone on your team just isn’t aligned. Maybe they’re technically doing the job, but the energy? It’s off. Whether it’s subtle undermining, ongoing negativity, or just a general vibe that drags the whole team down, the impact of one misaligned team member is real—and costly. I’ve seen how easy it is to...

In this episode, I’m diving into a topic that often feels heavy for many leaders - talking about money. Financial transparency isn’t just a smart business strategy; it’s also a deeply human one, especially during times of uncertainty. I know from experience that many purpose-driven leaders hesitate to share financial information with their teams out of fear - fear of causing panic, confusion, or m...

In this deeply personal episode, Emma Campbell shares a soulful reflection on purpose—and why your greatest pain may in fact hold the key to your greatest purpose. Inspired by a moving story shared on the Imperfects podcast, Emma explores the idea that we are often called into our most meaningful work through the very experiences that challenge us the most. She opens up about her own story—growing...

In this episode, Emma Campbell explores one of the most important yet underestimated parts of building a strong, sustainable business: hiring well. She shares why the classic advice to “hire slow, fire fast” can save you from costly mistakes and how most business owners—herself included—learn this lesson the hard way. Emma walks through common hiring pitfalls, like rushing the process because some...

In this episode, Emma Campbell shares why delegation might just be the unsexy secret to your next level of personal and business growth. After returning from seven months on the road, Emma reflects on how delegating more and doing less herself has resulted in her most successful and sustainable business season yet. She discusses how letting go of control and delegating effectively has allowed her...

In this episode, Emma Campbell takes us inside her eye-opening experience at a silent meditation retreat and shares some powerful lessons that are too good not to pass on. She talks about the beauty of stepping away from the noise of everyday life—no talking, no phones, no distractions—and just being present with yourself. Emma dives into the importance of slowing down, getting in touch with your...

In this episode, Emma Campbell dives into Mel Robbins’ "Let Them Theory," exploring how to let go of control, manage energy, and focus on what truly matters. Drawing from her own experiences and work with leaders, she introduces the Circle of Control and Circle of Influence frameworks to help listeners identify what they can control, what they can influence, and what is ultimately out of their han...

In this episode, Emma Campbell shares her personal journey of discovering her purpose and how it reshaped her career and life. From battling anxiety to finding fulfilment in purpose-driven work, Emma provides actionable advice on how aligning with your ‘why’ can unlock personal and professional transformation. Emma explores the power of storytelling and how it shapes our identities, builds trust,...

Welcome to the Purposeful CEO Podcast! In this first episode of the new and improved show, Emma Campbell explores why the most successful organisations are purpose-driven. She shares her journey, the impact of purpose on business, and how to stay connected to your mission even when life gets busy. Emma dives into what it means to be a Purposeful CEO, explaining how true leaders prioritise mission,...

This is a BIG episode. Powerful stats and advice on the power of running your business in a way that drives long term success AND personal fulfilment. In this ep we cover : Why bonus schemes are not the answer to your culture issues What an inside-out approach to culture transformation looks like The ripple effect of purpose on profit Why purpose drives 6x greater profit Why you don't need to...

From someone who has been partnering with small businesses and heart-led leaders for over 12 years now. I know exactly which skills you already rock at - and which ones you need to smash through your fears, limiting beliefs and step into your power. In this episode, we cover: The 5 skills you need to step into your power Why the world needs more leaders like you Why mindset is 90% of the game Enjo...

Introducing our latest Purpose in Perth guest: Sarah Rusbatch! Sarah is author of the best selling book “Beyond Booze, How to create a life you love Alcohol Free’, a multi-award winning Health and Wellbeing Coach, an accredited Grey Area Drinking Coach, and global speaker. I first met Sarah in a business mastermind we were in together and was instantly inspired and as someone who is sober curious,...

Today we speak about the power of team pulse checks (AKA employee engagement surveys). We cover: Why run them, the benefits to your culture + business How they can reveal your blind spots The ROI on your profit, productivity, sales and retention How they can reveal your unique strengths What 3 clients learnt from their pulse checks The process I run & which questions I ask How they saved one c...

This week we chat motherhood, seasons, burnout, doing it all and permission to do YOU. We cover: My story with burnout and shifting to a season of sustainability Identity shifts in business and motherhood The 3 lenses of my 'business energy audit' The one exercise that shifted everything in our household The unspoken emotional and mental load women carry in the household Hustle culture and...

Nick Hudson, Australian of the year - 2024 WA local hero, international speaker, mental health advocate, and founder of The Push-Up Challenge to become Australia’s largest mental health online event. Through Nick’s leadership the event has motivated over 500,000 participants and raised $40M for mental health. Nick’s journey of building The Push-Up Challenge occurred alongside his own struggles wit...

"Purpose in Perth" is a chance to shine a spotlight on the people and organisations out there clearly on a mission to do good and make a change, to spread the impact of the work they do. Today’s guest is the CEO of nature play. Kelsie Prabawa-Sear. An NFP on a mission to support the mental and physical health of WA kids by growing their connection to nature and community through outdoor...

A new format where I share with you behind the scenes (BTS) with my clients, the challenges they're facing, the solutions they're finding and the lessons they're taking away! Today's lessons include: High performing mum of 3 experiencing identity shifts and taking her power back at work Long-standing CEO of a NFP experiencing burnout and ready to make a change 30 person health orga...

Hey fam! Happy 2024 my loves. So happy to be here and excited for what 2024 has to bring. I have a good feeling about this one... A perfect time to share my own personal process for how I review my year and anchor into what's next. Tune in to hear: My personal 5 part process I use to tap into my highest vision My 'word' for 2024 + personal wins, challenges, learnings and goals for this...

So you know you need to work more ON the business. But how do you carve out the time? Your team strategic planning offsites are one of the most valuable ways to carve out that time before life gets in the way! If every business decision is a series of conversations, your strategy day is where the most important conversations for your business’s future will take place. With 2024 just around the cor...

Mindset can change the trajectory of your life - well, it did for me. In this ep I share: My personal story with mindset & limiting beliefs My signature BEAR Mindset Transformation Formula How to reveal your own limiting beliefs Where our limiting beliefs come from How to embed new beliefs for good I just love mindset stuff and I know you will too after this ep! Enjoy x Connect here: Book in a...

Introducing my signature research-backed formula for resiliency. There's no doubt about it, in the world today, things are not getting any easier. And given we can't change what's happening in the outside world, we need to focus In this ep we cover: 6 signs you + your team are indeed resilient What the most resilient teams in the world are doing to succeed in an uncertain world How str...

For high performing CEOs, leaders, business owners and entrepreneurs who doubt their own abilities and worthiness despite their achievements. Psychologists Clance and Imes developed the concept, originally termed “imposter phenomenon,” in their 1978 founding study , which focused on high-achieving women. They posited that “despite outstanding academic and professional accomplishments and/or praise...

Delegation is a funny one. Most leaders I speak to know they need to do it. They're run off their feet with multiple priorities. Juggling many balls. Exhausted and scattered. They know that delegation would help them. They know that it would mean... achieving more and doing less empowering their team and seeing them learn and grow seeing their business thrive less stress, more time for value-addin...

While on a panel at a conference yesterday, I was asked "What's the number one lesson you wish you'd known earlier in your business journey." And firstly, I thought it was such a great question - and one, i realised that I've been asked a few times the last couple of weeks. So, I knew it was time to record a podcast episode on it. 5 lessons that I've learnt over the last...